Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
B2B marketing isn’t what it used to be. A few years ago, you could rely on cold calls and trade shows to generate leads. But today’s buyers expect more before purchasing — personalized content, seamless digital experiences and tangible value.
Search engines and social media have changed how businesses discover solutions, making inbound marketing, automation and data-driven strategies essential. Plus, with algorithms constantly changing, you need a flexible, omnichannel approach to stay competitive. In 2025, building trust, authority and meaningful connections will turn prospects into loyal customers.
Most traditional marketing advice centers around business-to-consumer (B2C) interactions. Brands that inadvertently apply these recommendations to business-to-business (B2B) sales may not get the engagement or return on investment they are hoping for. Although B2B and B2C strategies have several similarities, they are fundamentally different.
This fact is especially true as of late. Digitalization has recently begun influencing the fundamentals of B2B and B2C marketing methods. What worked well a few years ago may no longer be effective today. How should small and medium-sized business (SMB) owners and marketing professionals modify their strategies?
Many managers use key performance indicators (KPI) to measure workplace success. These tangible metrics offer a straightforward way to track progress and achieve goals.
While KPIs provide valuable information, they often keep employees from feeling motivated to perform at their best. Workers must feel excited about their roles, so they care deeply about their contributions. Instead of focusing solely on the numbers, organizational leaders drive more meaning by leveraging several actionable strategies.
If you've been paying attention to the recent buzz in the artificial intelligence (AI) sphere, then you know ChatGPT is taking the world by storm. However, the initial version of ChatGPT and the most recent release of ChatGPT-4 are not the same. As the creators perfect the software, there are a number of changes now. Expect even more as new versions are released.
Top inventory management strategies involve creating systems to ensure smooth supply chain movement from procurement to order fulfillment. It’s natural for bottlenecks to occur in the system. When management adopts the right processes, productivity soars.
With more people working remotely than in the past, building virtual teams seems almost commonplace. However, virtual meetings may hamper getting to know people on a level that builds trust. Fortunately, there are many things you can do to inspire loyalty and confidence in your employees.
Women’s History Month occurs annually in March. It’s an excellent opportunity to celebrate the females of past and present who have made significant contributions to their communities, society and the world. It’s also a fantastic way for tech businesses to honor women in the workplace and beyond.
Many women feel — and are — underrepresented in the workplace and the world, even when they contribute as much or more than their male-identifying colleagues. This reality is especially stark in the tech industry. Improvements are underway, but there’s still much more work to accomplish.
Starting a company is a risk in itself. Tech businesses sometimes take years to see growth. It’s natural to feel pressure as an entrepreneur with employees and clients relying on success. Unfortunately, some CEOs get into the habit of avoiding risks and taking the safe road. Doing so may mean the brand misses out on excellent opportunities.
Finding the right balance between risk-taking and risk-avoidance ensures a brand grows steadily without imploding on itself. Taking the wrong risks costs companies money and may even cause them to shut their doors permanently.
Most small business owners know how important technology is to their business. It allows them to compete with further-established organizations and achieve more growth. Yet, budget constraints often keep business owners from investing in the latest tech.
Instead of investing in every innovation, consider optimizing your budget by focusing on your business's most important tech upgrades.
Lasers are used for many different purposes in the modern world. They can reduce the appearance of scars and fine lines, etch on almost any type of material, help surgeons operate and also speedup and produce better quality industrial goods.
The cost of lasers was once so prohibitive that only the largest factories were able to experiment with them. However, the prices keep coming down as the technology becomes more commonplace. Laser technology is now within the reach of smaller manufacturing facilities.
The need for productive remote development teams is crucial in the modern age. Because the pandemic expedited the transition to remote work, numerous tools and tips surfaced all at once for businesses to try until they found the perfect combination for their remote teams. To mitigate sifting through countless streams of advice, here is how to best support your remote development team, so they stay accountable and motivated.
After a time, all landing pages start to take on a similar look and feel. You see a beautiful headline, sharp layout, some descriptive content and a call to action (CTA) button. In fact, many designers use css frames that make designs look even more familiar due to layout and features.
A unique landing page can help users sit up and take notice. They see something is different about this page and wonder what they can learn that’s new. One of the best ways to figure out how to create a page that is different from your competitors is studying the unique pages of other designers.
E-commerce grows more competitive every year as additional retailers–big and small-enter the online shopping sphere and have a presence online. All the noise means consumers may not stay on your site long if it isn’t geared 100% to meet their expectations. There’s a competitor right around the proverbial cyber corner just waiting to take your place.
Enter analytic technology, which helps figure out what people’s shopping habits are and what they most need from your site. If you can create an engaging shopping experience that meets customer expectations, the chances they’ll buy from you are much higher than if you just throw a site up and hope for the best.
