Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
Artificial intelligence (AI) is rapidly changing the business landscape. Developments in these technologies have improved efficiency, streamlined tasks, and enhanced decision-making by optimizing processes, increasing productivity and delivering accurate insights. However, as beneficial as it has been, researchers and corporations are concerned about the technology’s carbon footprint.
Earth Month in 2025 is an opportunity for you to lead with purpose. People pay attention to how brands show up, and they expect more than just a green logo or a recycled social post. Your customers want to see action, not just talk.
You don’t need to be a global giant to make an impact. Whether you run a growing business, design for ethical brands or manage marketing campaigns, this month is your chance to do something real — and make it stick long after April ends.
Choosing the right location for your company headquarters is one of the most critical decisions you’ll make as a small-business owner. It can boost operational efficiency, attract top talent and position your company for long-term growth.
However, with so many factors to weigh — ranging from the surrounding community to the building itself — it’s essential to approach this decision strategically. To help you navigate this process, here are seven key considerations to keep in mind when selecting your company headquarters.
Your tech product launch can spur sales and drive you toward success or end in dismal failure. The planning stages are some of the most crucial steps in releasing something new into the world. The best way to ensure you don’t miss any customer touch points is to go step by step.
Start with ideas, add buyer personas and develop a marketing plan to get the word out about how your device solves problems. Here are the stages to take you through your tech product launch from beginning to raging success.
Artificial intelligence and electric vehicles are both modern technologies experiencing rapid popularity increases in recent years. Considering they’ve been revolutionary alone, there’s no telling how transformative they could be together. Here’s a look at how AI inspires electric vehicle trends.
Customer experience is tricky, but you can clear the way to success with the right metrics. Zero in on the essentials — like customer satisfaction and churn rates — to discover how likely buyers are to return or spread the word about your business. By understanding these key performance indicators (KPIs), you can find key strategies to take your customer experience to the next level.
Tech businesses and employees should have retirement account options that fit their needs. While they could stick with the traditional 401(k) plan, many other types offer more significant tax benefits and fewer restrictions.
Tech workers’ incomes hit a record high in 2021. The average salary reached over $104,500, with many jobs seeing more than 10%-20% growth in earnings from 2020. Even though this increase is fantastic, it made some of the most popular retirement plans inaccessible.
Technology doesn’t stand still and neither should your company. When you’ve caught up with the latest software or business tech, something newer and better emerges.
This ever-changing landscape can be dizzying. Taking steps to avoid falling behind and losing efficiency, productivity and profitability is vital. For small and medium business owners, designers and marketers, this creates an opportunity and a challenge.
Here’s how to understand the complexities of buying and selling tech assets so you can make informed decisions.
Within the last few weeks since its debut, Threads has taken the digital world by storm. A product of Meta — Facebook’s parent company — Threads has been widely discussed as a contender designed to rival Twitter. The buzz surrounding its launch and the rapid adoption rates are impossible to ignore.
Yet, with every new platform comes a crucial question for businesses — should you jump on the Threads bandwagon? Is it genuinely worth taking advantage of another social media channel, especially when it is in its infancy?
Mobile applications have made their way into daily lives. They’re used to communicate with others through social media, shop for favorite brands and keep track of daily habits. However, each app design has unique characteristics to create compelling mobile experiences.
The apps that make your journey effortless are the ones that truly stand out from the rest. How can you ensure your app is intuitive and visually appealing at the same time? Here are some key strategies and techniques for crafting mobile experiences that delight and engage.
Sustainability has become a hot topic for people around the globe, especially those in business. As climate change is here and continues to affect our daily lives, everyone is feeling the pressure to take action and stop it. Today, more companies of every size are embracing sustainable practices. They are opting to become an eco-friendly business and switching up the way their company operates.
While some companies see the adoption of green practices as a total disruption to their operations, those that do turn over a new leaf will thrive. Here are some of the most compelling reasons behind this change and the benefits you may reap when putting the planet alongside profit.
Business automation is what sets an organization apart from competitors. It is an end-to-end process that manages every task and detail. The versatile technology manifests in numerous forms, adaptable to any sector’s structure and procedural decisions.
One company could have robots and another utilizing AI, each embracing business automation. Each type provides different benefits, but their role is indisputable alongside modern demand.
Custom packaging improves sales and product reception. Having a plan from the moment your design team starts brainstorming until the item reaches stores creates a cohesive experience. Consumers will respond better to the finished product when you put them first throughout the conceptualization.
Missing a step along the way can reduce the effectiveness of your product launch. For the packaging to fire on all cylinders, such as branding, product placement and grabbing attention, designers must consider everything from audience demographics to rival products. Having a blueprint for the various steps from concept to completion helps ensure success.
