Content Management

SEO Best Practices to Boost Your Lead Flow from Search

Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.

New Study: Majority of Websites Currently Fail to Meet User Experience Requirements in Google’s Forthcoming Core Web Vitals Update

San Mateo April 20, 2021 – New research suggests most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out from mid-June [1]. 96% of sites tested in US desktop searches and more than 90% of those in mobile searches fail to meet Google’s three Core Web Vitals thresholds for good website performance and usability and risk their rankings being negatively impacted from June. Currently only the top 2 or 3 ranking websites in search results achieve the required “good” score in most of the Core Web Vitals metrics according to the analysis by Searchmetrics.

Imperative Local SEO Methodology for Everlasting Online Success

The online marketing scenario has become customer-centric as the way people consume information has changed dramatically over the years. People are now more peculiar about specifying their needs to the search engines, as they expect to get the exact information at once, in the format that they like, and in the device through which they are performing the search.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Global Relay recognized as a leader in Gartner 2020 Magic Quadrant for Enterprise Information Archiving 8th year in a row

Global Relay, a leading provider of archiving, supervision, eDiscovery, and analytics has again been recognized as a Leader in Gartner’s 2020 Magic Quadrant for Enterprise Information Archiving (EIA) for the eighth consecutive year.

With over 21 years of experience in securely protecting its customers’ critical communication data, Global Relay offers an extensive compliant archiving and information governance platform with intuitive tools for legal, compliance, and business users, as well as proven scalability to meet the specialized needs of highly regulated industries.

Momentary Lapse of Blogging

During the summer months the quantity of articles I write and publish are often minimal. I enjoy my summer activities of bicycling, motorcycling, camping, and other family activities too much to sit in front of a computer all summer long. Not being much of a winter outdoorsman and living in South Dakota, the winter months have always been my time for focusing on my personal blog as well as writing some articles for socPub.

eZ Systems is now Ibexa

While I may check its pulse now and then, I'm less plugged into the content management system space as I once was. Regardless, in all this time I've never been fully convinced that experience management as it relates to software is a completely unique information system. But I get it, just like country and rock and roll may be just music they're still different genres of music that address and reaches out to a completely different culture base. He's a little bit content management system, she's a little bit digital experience management.

Writing About The Small Stuff Too

I'm a big believer that it is the small positive things we do in our day that have the biggest impact on our own well being. From here through the Novel Coronavirus (COVID-19) outbreak, I've decided to just blog about the small things I'm doing to escape from the anxiety producing headlines in our news. I recognize that not everything I'm writing is of interest to others, so while some of my work will continue to be posted at socPuball of my work can be viewed on my personal blog, bryanruby.com.

SEO for Business: What Google Analytics Can Tell You

If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for the keywords which are related to your industry. For example, SimplyRest which is primarily a mattress guide website also continuously  produces quality sleep related content.