Experience Management

Content Strategy, Marketing, Outreach Strategy, Experience Management, Customer Experience, User Experience, Social Networks

How Analytic Technology Is Improving Shopping Experience

E-commerce grows more competitive every year as additional retailers–big and small-enter the online shopping sphere and have a presence online. All the noise means consumers may not stay on your site long if it isn’t geared 100% to meet their expectations. There’s a competitor right around the proverbial cyber corner just waiting to take your place.

Enter analytic technology, which helps figure out what people’s shopping habits are and what they most need from your site. If you can create an engaging shopping experience that meets customer expectations, the chances they’ll buy from you are much higher than if you just throw a site up and hope for the best. 

9 Actionable Strategies to Build an Effective Customer Journey Map

What is a Customer Journey Map?

The customer journey map helps organizations gain insight into where customers may face an obstacle, less satisfaction, misunderstandings, and other issues. It is a visual representation of various customer experiences and actions they take toward a business. With the help of this visual element, companies as well as startups can track the exact customer process for themselves and take the necessary steps to make better changes. It is a great way to connect with audience groups as it can help startups’ longevity and revenue.

Rising anxiety amongst homebuyers as banks fail to meet customer call needs

London, 7 November 2022 - Infinity, the global call intelligence and speech analytics platform, can today reveal that it has seen a significant spike in calls to financial service institution using its platform in relation to UK interest rates soaring.

During the week of 25th September, following Kwasi Kwarteng’s mini budget, Infinity’s data shows there was a 20% increase in calls from anxious customers looking for vital information about their finances.

How to Improve Employee Experience Management Within Your Supply Chain

Whether you’re a locally operating small supply chain or international, high-level employee experience is the most important thing to boost your bottom line. When you drastically improve your employee experiences, you get less turnover, fewer absences and greater profitability.

Supply chain management’s essential role is to maintain productivity. But given the nature of this field, employee experience is a major challenge for managers in supply chains. However, providing a better employee experience can help you boost their morale and generate long-term revenue.

Here’s a closer look at some of the main obstacles to employee experience.

Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program

Nosto, already a best-in-class personalization provider in the Klaviyo ecosystem, achieves Elite Partner status as the two companies continue to grow their relationship and help brands build powerful, personalized online experiences

New York, October 11, 2022—Nosto, the leading Commerce Experience Platform (CXP), has been named an Elite Partner by unified customer platform, Klaviyo.

The recently launched technology partner program by Klaviyo differentiates partner status between ‘Verified’ and ‘Elite’, and aims to recognize close partner collaboration and further elevate the shared work achieved within their ecosystem.

Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world

London, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies.

Why Data Transparency Leads to Stronger Customer Experience

Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.

Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience. 

How Big Data Is Used to Strengthen UX

How you build and design your website, you should always have UX (user experience) at the forefront of your processes.

Without a good focus on UX, you may end up with a website that keeps visitors from engaging with your small business. Yet, a site that establishes long-term relationships with customers is key to growth and profitability.

Though most experts say UX is fundamental to online business success, maintaining a high-quality user experience at all times is no easy feat. One way to ensure the user experience is meeting user expectations is by analyzing your big data results.

Here are some ways business owners use it to improve UX. 

What Your E-Commerce Needs to Know About Proper Packaging

The right packaging shows your customers you care about their needs. Creating an excellent customer experience (CX) involves everything from your website to interactions to opening the product. Good packaging design helps build consumer confidence and shows them they can trust you to understand them. 

E-commerce has a unique challenge with packaging. Not only do you have to consider the outer container for your product but you must think about the materials in the package, such as the box, padding, invoice and instructions. 

Return of the Highstreet? 40% of ecommerce businesses in Europe plan to open a physical store

  • New research from Tribe Payments shows two in five (40%) ecommerce businesses in Europe plan to open a physical store in the next three years.
  • Around a third of online merchants also expect to launch their own branded store cards, mobile apps and add payment options to better compete.
  • But half of ecommerce brands struggle to compete with large chains that offer an innovative customer experience at the checkout.

London, 19th July 2022 – A new report launched by payments technology provider Tribe Payments today reveals that two in five (40%) ecommerce businesses in Europe plan to open a physical store in the next three years.