Building a personal brand on social media has never been more important for business success than now. Some even refer to it as a digital handshake, in which industry professionals, company owners, influencers and other creatives can share their authentic selves and highlight what sets them apart from others.

Social media platforms enable professionals to reach their target audience, resonate with new audiences and engage directly with users. It’s an opportunity to craft the perfect narrative and display authority and authenticity, allowing them to foster deeper connections through a memorable identity.

Marketing professionals and IT departments should have equal urgency when securing their business technologies. For instance, content management systems became immensely safer with encryption. Biztech experts across teams must collaborate to develop a secure strategy to protect digital assets in CMS environments. These are the best practices and methods to follow for implementation. 

The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in all matters. This means businesses must adequately upgrade their facilities and communications technology while prioritizing accessibility and assistive technologies. If your company employs 15 or more people, it must comply with the ADA requirements.

Complying with the ADA is a good start to improving accessibility in your workplace. However, other considerations can take things a step further and make your enterprise one that welcomes people of all abilities and backgrounds with open arms. Here are some features you should consider.

Influencer marketing has become a popular way for brands to connect with their audiences. With social media platforms driving consumer decisions, businesses are investing in these partnerships to expand their reach and boost conversions. Yet, while these collaborations can deliver impressive results, they also come with potential pitfalls that brands must handle carefully.

The State of Influencer Marketing in the Digital Sphere

Social media evolved from a way to connect with friends and family to discover brands and new products that make life easier. Many businesses that use platforms like TikTok or Instagram have found success with it over the years. 

Integrating physical security principles into cybersecurity strategies can significantly enhance an organization's defense mechanisms. Just as businesses protect physical assets with layered barriers, controlled access and continuous monitoring, they must take similar steps to protect digital infrastructure.

Below are key physical security principles and their corresponding applications in cybersecurity, along with actionable steps to help IT professionals implement these best practices.

The rapid growth of e-commerce has created immense opportunities for businesses, but it has also introduced a host of financial risks. Online retailers face all kinds of challenges that can impact revenue and long-term stability. As digital commerce continues to evolve, so do the tactics that cybercriminals use. E-commerce companies need to implement various security measures to protect themselves from financial vulnerabilities.

In the past decade, instant messaging has become the backbone of modern communication, seamlessly connecting billions of users worldwide. From casual conversations to mission-critical business discussions, these platforms are deeply embedded in our daily lives. However, as their user bases have soared, so have concerns about privacy and security. Many of the most popular messaging apps, despite offering encryption, still expose users to significant privacy risks. The issue isn't just about securing message content—it's about the vast amount of metadata these platforms collect.

Although a product’s packaging protects what’s inside, it can also strengthen your brand, catch people’s interest and encourage repeat purchases. How can you capitalize on the package to make it an opportunity?