socPub - News and Opinion for Techies, Builders, IT, and Innovators

Despite decrease in smartphone sales owing to Coronavirus pandemic, trade-in values increase

1 day ago By Real Wire

4th August 2020 – HYLA Mobile, the world’s leading provider of software technology and services for mobile device returns management and reuse solutions, today revealed the delayed impact of the Coronavirus pandemic on U.S. trade-in programs. According to HYLA’s Q2 2020 trade-in trends research, $225 million ($225,693,362) was returned to U.S. consumers as part of trade-in programs — a 50% decrease from the same quarter last year. Although HYLA’s data typically shows a seasonal dip in Q2 from Q1 by about 15%, this year saw a 57% decrease.

Wise Investment Tactics for Fast-Growing Companies

2 days ago By Raul Harman

Running a profitable, fast-growing company is exciting. You have poured your heart into it and you are finally reaping the rewards of your hard work. To grow your business, gain a competitive advantage, and maximize profit, you need to start investing your capital strategically.

In this article, you will learn a few basic rules of investing.

Predict Investment Risks

The rules of investing are clear – the riskier the investment, the more profit it generates. However, as a young, growing company, you need to minimize investment risks and avoid making costly mistakes

Precisely because of that, you need to understand and predict the potential investment risks you may face. Some of them are:

Bamboo Systems Recognized on CRN® 2020 Emerging Vendors List

2 weeks ago By Real Wire

SAN JOSE, CA – July 20, 2020 – Bamboo Systems, a provider of transformative ARM servers designed to power the next generation of net-zero data centers, today announced that CRN®, a brand of The Channel Company, has named Bamboo Systems to its 2020 Emerging Vendors list in the data center category. This annual list honors new, rising, channel-focused technology suppliers that exhibit great promise in shaping the future success of the channel with their dedication to innovation.

Why Relationship Marketing Desperately Matters to Your Business

2 weeks ago By Lexie Lu

Competition in business is fierce under the best of circumstances. There are only so many differences you can highlight within the same industry, but you have to try to stand out from other brands like yours. The key to differentiating what you offer is building relationships with your customers. Relationship marketing is the crucial element driving successful businesses to greatness.

Examples of relationship marketing include thanking a customer on social media for buying your product or sending a top client a gift card or fruit basket. It's an opportunity to make a typical interaction with your audience more profound and personal. Send out letters, pick up the telephone and engage on social media with your buyers.

VMware Releases Cybersecurity Threat Survey Report Detailing Increased Attack Volume and Breach Levels in the United Kingdom

3 weeks ago By Real Wire

Mware, Inc. (NYSE: VMW), a leading innovator in enterprise software, today released the results of its fourth UK-focused cybersecurity threat report, entitled: “Extended Enterprise Under Threat,” based on a survey of 251 UK CIOs, CTOs and CISOs.

The research found an increase in both cyberattack volume and breaches during the past 12 months in the UK. This has prompted increased investment in cyber defence, with UK businesses already using an average of more than eight different cybersecurity tools, the survey found.

Data for the report was compiled in March and April 2020 by an independent research company, Opinion Matters, on behalf of VMware Carbon Black.

Key survey findings from UK respondents:

HUBER+SUHNER completes its electric vehicle high-power charging portfolio with launch of RADOX® HPC200

3 weeks ago By Real Wire

HUBER+SUHNER, a leading worldwide supplier of electrical and optical connectivity solutions, has launched its new Direct Current (DC) high-power charging system RADOX HPC200, completing the company’s renowned RADOX® HPC portfolio.

With this latest addition, the RADOX HPC portfolio enables operators of DC fast-charging stations, ranging from 50 to 500 kW, to procure all charging cables from a single source. This future-proofs their infrastructure by ensuring any upgrades to more advanced charging systems can be done simply and cost-effectively, eliminating challenges around different designs and installations.

5 Call Features Your Sales Team Needs and Why

4 weeks ago By Raul Harman

While digital marketing channels have been gaining momentum over the past few years, phone calls remain your sales team’s most powerful weapon. They provide greater personalization and add human touch to each interaction, guiding a lead down the pipeline faster.

Fortunately, the tech advancements have improved the way salespeople make calls to close deals. Modern business phone systems will allow you to automate many repetitive tasks, integrate with your CRM, and provide real-time customer experiences.

Here are five call features that may benefit your sales team the most.

Is there a future for data centers in northern Russia?

4 weeks ago By Real Wire

The Russian government recently started a project to build data centers in the Northern part of Russia. In this article it is questioned, whether this is a profitable project and if there is a future for data centers in Northern Russia.

Consumer driven strategies will be vital for retailers to bounce back from lockdown, says B-Stock

1 month ago By Real Wire

London, UK, 29 June 2020: As stores across Europe begin to re-open their doors, retailers who have survived lockdown will need to navigate the uncertainty of the retail landscape and adapt to new market strategies for business to continue, urged Giorgio Vitale, Head of Business Development EMEA at B-Stock.

Due to the impact of COVID-19 the retail landscape has changed drastically and the changes to the way that consumers used to shop were felt by everyone. While younger buyers are likely to embrace shopping again far quicker than those aged over 50, retailers will need to adapt their strategies to give confidence back to their consumers, advised Vitale.

Technology Trends Improving Customer Experience in 2020

1 month ago By Raul Harman

As technological advancement continues to reshape the world and every industry in the business sector, entrepreneurs and leaders find themselves at a crossroads. Do you continue doing what you always did and hope that money will keep rolling in, or do you capitalize on the modern trends and pioneer the integration of technology to set the stage for growth and expansion in the future? For an experienced business leader, the decision is simple. Leveraging technology to push your company forward is one of the best ways to ensure future growth, and of course, the best way to improve customer experience across the board.