Brands Will Waste 99.9% Of Banner Advertising Spend This Year

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

Pandemic-sparked IT Purchases Force 47% of Global Enterprises to Focus on E-Waste

AUSTIN – November 17, 2020—New research launched today by Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile device diagnostics, explores enterprise perspectives on e-waste and highlights both the e-waste and sustainability challenges and opportunities that the COVID-19 pandemic has created. Blancco’s study, The Rising Tide of E-waste, produced in partnership with Coleman Parkes, reveals that nearly half (47 percent) of large global enterprises created roles responsible for implementing and ensuring compliance with e-waste policies specifically to deal with e-waste issues generated from the COVID-19 pandemic.

Missing that spark: New hybrid working world affecting employee learning, team spirit and creativity as we head into 2021

London, UK, 17 November 2020: A new survey by Actus, the UK provider of the award-winning Unified People Performance Platform and HR Uprising Podcast, has uncovered a number of prevailing concerns for employees. These center around lack of opportunities to collaborate, connect and learn as informal face-to-face interactions are restricted due to Covid-19 enforced remote working.

An Ecommerce Business Guide for Handling Black Friday and Cyber Monday Like a Boss

Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.

This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.

5 AI Trends Profoundly Benefiting Business Bottom Lines

In today’s tumultuous business-scape amid increasingly intricate, and often vexing, marketplace conditions, curating and mining data to drive analytics-based decision making is just no longer enough. For competing with maximum, sustained impact and mitigated opportunity loss, it’s rapidly monetizing data that’s now the name of the game—particularly when spurred by artificial intelligence (AI). Indeed, emerging AI methodologies are helping forward-thinking companies achieve and sustain true agility, fuel growth and compete far more aggressively than ever before.

Pandemic-driven demand for cloud may be stymied by migration challenges

London, UK – 12th November, 2020 - iland, a leading VMware-based cloud services provider for application hosting, data protection and disaster recovery, today released the findings of its research into customer confidence in cloud services. It found that despite the increase in cloud adoption due to the pandemic, three quarters of organizations surveyed say hyperscaler IaaS instance types may not meet their cost and performance needs for mission-critical applications, while more than one in five are not satisfied with key features of cloud provision such as security, performance, availability and support.

Perfecto by Perforce Releases Fall 2020 Test Coverage Index

MINNEAPOLIS, November 10, 2020Perfecto by Perforce, market leader in cloud-based automated mobile and web application testing solutions, today announced the release of its Fall 2020 Test Coverage Index, a biannual publication which analyzes emerging trends in web and mobile app testing, outlines mobile device, browser, and OS releases, and provides device usage data from around the world.

With fifteen years of industry-leading expertise in mobile app testing, Perfecto is proud to introduce this latest installment of the Test Coverage Index, its fourteenth edition.

Majority of UK Oracle E-Business Suite users are running old systems, research reveals

London. November 9th, 2020: A study conducted by the UK’s leading independent Oracle managed service provider, Claremont, has revealed that the majority of UK businesses using Oracle E-Business Suite (EBS) are running on old versions of the business critical ERP system.

Of the 154 IT professionals polled, almost two-thirds (64%) revealed they are running on an earlier version that the current R12.2. With Oracle cutting off premier support to EBS12.1 in December 2021, this leaves these businesses facing potential legislative and security issues if they fail to upgrade prior to the deadline. More than half (58%) of the businesses polled claimed they did intend on making the upgrade to R12.2.

SQL trails NoSQL in the move to the cloud

BERLIN, GERMANY - In a 4-year longitudinal survey of over 18,000 data professionals, the “MongoDB Trends Report 2020” from 3T Software Labs points to the continued decline of SQL-only technologies and the comparatively faster move to the cloud for NoSQL than for relational systems.

Publishers of the report, 3T Software Labs - the makers of the leading MongoDB client tool, Studio 3T - note that the EU emerges as the global laggard when moving to cloud-based data management systems, possibly because of concerns about GDPR and privacy laws.