Most traditional marketing advice centers around business-to-consumer (B2C) interactions. Brands that inadvertently apply these recommendations to business-to-business (B2B) sales may not get the engagement or return on investment they are hoping for. Although B2B and B2C strategies have several similarities, they are fundamentally different.

This fact is especially true as of late. Digitalization has recently begun influencing the fundamentals of B2B and B2C marketing methods. What worked well a few years ago may no longer be effective today. How should small and medium-sized business (SMB) owners and marketing professionals modify their strategies?

The holiday season can be a complicated time for people. Many emerge from this period and realize they pushed themselves too hard. How can you as a leader stay mindful of that reality and provide the best support for your workforce?

Learn What People Need 

Although you can probably take an educated guess about some of the season’s biggest stressors, they don’t impact everyone with equal intensity. Someone facing the first holiday season after losing a close family member will probably have felt different pressures and challenges than one with money troubles as the primary concern.

Artificial intelligence (AI) has big implications for the workforce of tomorrow. While some employees may fear the technology will replace them, it can help them expand their careers in some cases. Optimized training and development is an increasingly popular application, especially as roles shift amid broader AI adoption.

Savvy businesses can use AI to upskill their existing workforce to meet such changing demands, but doing so requires careful planning. Here are some crucial steps to follow.

More stay-at-home parents (SAHP) are returning to the workforce to engage in either part-time or full-time work, and this shift presents an incredible opportunity for your business. These individuals bring valuable skills like multitasking, problem-solving and adaptability — traits honed through managing households and raising kids. But rejoining the workforce isn’t without challenges.

Many parents struggle with outdated skills, a lack of confidence, or balancing work and family life. Creating a welcoming environment and offering flexibility allows you to help them transition smoothly and gain loyal, hardworking employees.

Mobile apps offer another way to engage donors and remind them a nonprofit needs their contributions to thrive. Watching technology combine with philanthropy is thrilling. Nonprofits have struggled over the years to attract and retain donors, but tapping into app technology improves the odds. 

Nonprofits are already using mobile app technology to build relationships with the people they serve and those who believe in their causes. Knowing mobile apps can drive success and implementing them for success are two different things. Many factors come into play, such as what type of device people use, how the app functions and what the organization should offer through the app.

Modern businesses cannot survive for long when relying on a single sales channel. In today’s hyper-competitive environment, organizations must coordinate their efforts across in-person, e-commerce and social media platforms to stay afloat. However, doing so effectively can be challenging.

Many managers use key performance indicators (KPI) to measure workplace success. These tangible metrics offer a straightforward way to track progress and achieve goals. 

While KPIs provide valuable information, they often keep employees from feeling motivated to perform at their best. Workers must feel excited about their roles, so they care deeply about their contributions. Instead of focusing solely on the numbers, organizational leaders drive more meaning by leveraging several actionable strategies.

Businesses thrive today thanks to technology’s efficiency, but this increasing reliance also poses new blind spots. Understanding shadow IT is crucial for brand leaders, especially when it puts their enterprises at risk.

What Is Shadow IT?

Shadow IT is when employees turn to unauthorized software, devices or cloud services without the IT department’s knowledge. Examples include employees using personal cloud storage to access corporate data from anywhere or unauthorized collaboration tools to transfer documents.