Guest Author

TV show host Marie Kondo is hard not to like. As the planet’s foremost tidying expert, she gracefully applies her KonMari Method to rid lives of clutter and create happier existences from clarity. When it comes to technology, marketing and digital companies could use her. Today, there are thousands of marketing solutions, and at times, any agency, web dev or design shop can feel as if they own them all.

This, in the words of Ms. Kondo, does not “spark joy.”

With a large majority of the global population increasing their smartphone and tablet usage when it comes to browsing for and buying products online, it makes sense to build your business a functional and easy to use mobile app. Providing a mobile app for your customers not only gives them another platform in order to buy products from your company, it will also help your reputation and give your business a more professional and up to date appearance. If you’re considering developing an app for your business, here are just some of the potential benefits you might experience.

If you are asked to think about a page/profile that is very successful on social media, you will hardly think of a Business to Business (B2B) company. This is because Business to Customer (B2C) companies have understood much more quickly the importance of this medium as a digital marketing strategy and dominated the market. But it is foolish to think that social networking is only about talking to end consumers.

So you have gone through the rigorous, time-consuming and very expensive cycle of idea generation, coding, design, app testing, etc., and have created an app that you hope would “break” the Apple App and Google Play Store when it is launched. Congratulations! You have done a great job. However, you must remember that creating the first part of the app development process. The other part (which is even more important) is ensuring that you publicize the app so that more people will see and use it. The goal is to make your app stand out from among the millions of apps on the various app stores.

If you are looking for the best way to get news updates and alerts straight to your mobile devices, there are ample apps for you. Android and iOS have some pretty good dedicated news applications that do their job well. Most of these, however, contain news from single sources, i.e., whatever is published by the app’s parent organization. However, on an application like Google News and Weather, you can read news from thousands of different sources.

Can you remember how the first websites looked like? Some looked funny while others appeared complicated enough to launch a rocket in the moon. A couple of years down the line, significant changes are evident. Modern websites are not only sleek but also user friendly. They also contain answers to most of our daily needs. That is enough. We might want to say customers have reaped huge benefits from such changes, but the truth is business owners have gained even more.