Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
Artificial intelligence (AI) is rapidly changing the business landscape. Developments in these technologies have improved efficiency, streamlined tasks, and enhanced decision-making by optimizing processes, increasing productivity and delivering accurate insights. However, as beneficial as it has been, researchers and corporations are concerned about the technology’s carbon footprint.
Earth Month in 2025 is an opportunity for you to lead with purpose. People pay attention to how brands show up, and they expect more than just a green logo or a recycled social post. Your customers want to see action, not just talk.
You don’t need to be a global giant to make an impact. Whether you run a growing business, design for ethical brands or manage marketing campaigns, this month is your chance to do something real — and make it stick long after April ends.
Choosing the right location for your company headquarters is one of the most critical decisions you’ll make as a small-business owner. It can boost operational efficiency, attract top talent and position your company for long-term growth.
However, with so many factors to weigh — ranging from the surrounding community to the building itself — it’s essential to approach this decision strategically. To help you navigate this process, here are seven key considerations to keep in mind when selecting your company headquarters.
Do you offer a product or service that would work well with monthly recurring billing? Subscription boxes and ongoing relationships both can be quite profitable for small businesses. However, there are some things you need to know before you take on this type of client relationship.
Subscrybe recently reported the subscription economy will hit $274 billion this year, or increase by 23% between 2021 and 2022. If you’ve been thinking about jumping into this business model, now is the perfect time with so much growth.
Machine learning and artificial intelligence (AI) has already started changing business interactions. As connectivity improves through 5G networks and faster mobile devices, expect even more changes in the coming months.
AI is changing the way companies function. While some jobs will go away, they’ll be replaced with others more technologically advanced in nature. Companies have an opportunity to train their top workers and take the entire firm into the new technology age at the same time.
In the tech field, it’s imperative to remain fresh and relevant. Technology is constantly changing, and tech businesses have to keep up with new developments. Otherwise, it can be easy to fall backward.
However, many innovative “aha” moments stem from conversations led by an internal team. For that reason, you may want to uphold regular brainstorming sessions with your team. Yet, many business leaders find it difficult to foster a natural environment.
Does your tech company need to establish a STEM scholarship program?
A scholarship fund has numerous benefits for your organization and students in need. First, it’s tax-deductible, which allows your business to save money during tax time. Just be sure you’re eligible by following the IRS guidelines, requiring you to work with an organization to help award the scholarship. Furthermore, it shows that your company is forwarding social responsibility — which is excellent for your brand’s reputation and business growth.
A part of growing your business means you have to set SMART goals to ensure success. It doesn’t matter how much revenue you generate or the size of your establishment. The purpose of setting goals is to maintain a sense of direction, manage a team, set the foundation for the next phase — and grow it consistently over time.
You may have previously thought SMART goals were only part of the annual process. However, you can break it down into quarters to calculate and control your business growth.
Get your SMART goal planning done for the next quarter by utilizing some of the most important goals for your business.
A call to action (CTA) on your website is more than a carefully chosen phrase. It’s also a mechanism for encouraging your visitors to convert. Here’s a closer look at why and how the kinds of CTAs you choose could impact your business outcomes.
Writing a compelling CTA means putting yourself in the position of your target visitors and understanding what words would most likely cause a favorable response and which ones might make them disinterested or even annoyed.
Roc is a functional programming language. It’s a newer language, but similar to Haskell in many respects. If you’re looking for a new language to learn, Roc may be well worth your consideration as a compile-to-binary language. It’s very functional and focused on solutions, which works well with those who already have mathematical and engineering capabilities.
You'll find many similarities to Elm because the company releasing the new programming language is highly familiar with Elm's developer Evan Czaplicki. Roc picks up where Elm stops, helping in use cases that are out of Elm's scope.
The marketing, ecommerce and retail industries have seen major changes in the past few years. New consumer behavior and new market conditions have all forced these industries to adapt fast and look for new opportunities.
Now, it’s likely that some major tech advances are going to have a serious impact on these industries.
These are five of the most important upcoming tech advances for marketing and B2C businesses — and how these businesses can take advantage of a changing tech landscape.
Live chat adds another level to your website experience you won’t get from other types of contact forms. It puts immediate power in the hands of the user, allowing them to get in touch at any time. People are more likely to trust you if you offer live chat, too. It makes things more personal and creates additional opportunities for interaction.
Most brands want to have a company blog, but they may worry over the cost of hiring writers and editors and driving traffic to the site without knowing what the return on investment (ROI) of blogging might be.
According to Blogometer, around 7.7 million blog posts are written every day. Of course, the number of posts varies, but you're competing against a ton of other information to even see an ROI. Your articles must stand out from any competitor articles, but also compete against the many distractions on the internet to keep user attention.
