Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
Annual impact reports used to feel optional and easy to put off. Today, more companies are choosing to publish them because stakeholders want to see what businesses stand for. An impact report is an honest way to show how a company approaches sustainability, social responsibility and long-term accountability. When done well, it builds trust by turning values into something concrete and measurable.
Annual impact reports do more than exist to satisfy external expectations. When used intentionally, they can support real business goals. Some of the most meaningful ways it creates value include the following:
The commercial insurance landscape is more complex than ever. Yet, small and medium-sized businesses (SMBs) need to invest in the cornerstones of coverage to protect their assets, employees and reputations.
Forgoing insurance in the new year would be a grave mistake, especially if you want to ensure organizational resilience and see sustainable growth. Although every dollar counts, there are specific insurance policies you should not go without. These four coverage options are becoming increasingly accessible and are worthwhile investments for 2026.
If you feel like your company has hit a growth ceiling, it might be time to look into expansion. Several markets exist outside of the popular and competitive choices that are eager to explore new brands from international retailers.
The U.S. is the world’s top spender. In 2023, consumer spending in the country reached $18.8 trillion — more than double the amount spent by China, the second nation on the list.
Most small business owners know how important technology is to their business. It allows them to compete with further-established organizations and achieve more growth. Yet, budget constraints often keep business owners from investing in the latest tech.
Instead of investing in every innovation, consider optimizing your budget by focusing on your business's most important tech upgrades.
Lasers are used for many different purposes in the modern world. They can reduce the appearance of scars and fine lines, etch on almost any type of material, help surgeons operate and also speedup and produce better quality industrial goods.
The cost of lasers was once so prohibitive that only the largest factories were able to experiment with them. However, the prices keep coming down as the technology becomes more commonplace. Laser technology is now within the reach of smaller manufacturing facilities.
The need for productive remote development teams is crucial in the modern age. Because the pandemic expedited the transition to remote work, numerous tools and tips surfaced all at once for businesses to try until they found the perfect combination for their remote teams. To mitigate sifting through countless streams of advice, here is how to best support your remote development team, so they stay accountable and motivated.
After a time, all landing pages start to take on a similar look and feel. You see a beautiful headline, sharp layout, some descriptive content and a call to action (CTA) button. In fact, many designers use css frames that make designs look even more familiar due to layout and features.
A unique landing page can help users sit up and take notice. They see something is different about this page and wonder what they can learn that’s new. One of the best ways to figure out how to create a page that is different from your competitors is studying the unique pages of other designers.
E-commerce grows more competitive every year as additional retailers–big and small-enter the online shopping sphere and have a presence online. All the noise means consumers may not stay on your site long if it isn’t geared 100% to meet their expectations. There’s a competitor right around the proverbial cyber corner just waiting to take your place.
Enter analytic technology, which helps figure out what people’s shopping habits are and what they most need from your site. If you can create an engaging shopping experience that meets customer expectations, the chances they’ll buy from you are much higher than if you just throw a site up and hope for the best.
In the world of industrial business, quality assurance and product is vital to growth. In the past, manufacturers had to worry about human error. Even with quality control measures in place, some problems slipped past and resulted in inferior materials making it into the hands of customers.
A wonderful thing that businesses cannot afford to operate without is technology. Since we live in a digital era, companies must find ways to embrace the new wave of technology.
Cognitive technologies are one aspect that can entirely benefit your organization. Today, they exist by conducting tasks traditionally performed by people. They support employees’ performance, helping businesses with cost, speed and quality.
With cognitive technology, it’s possible to automate tasks such as planning, learning and reasoning from uncertain information. Read on to learn about the latest cognitive solutions and how they’re helping employees improve their performance.
Whether you’re a locally operating small supply chain or international, high-level employee experience is the most important thing to boost your bottom line. When you drastically improve your employee experiences, you get less turnover, fewer absences and greater profitability.
Supply chain management’s essential role is to maintain productivity. But given the nature of this field, employee experience is a major challenge for managers in supply chains. However, providing a better employee experience can help you boost their morale and generate long-term revenue.
Here’s a closer look at some of the main obstacles to employee experience.
Having a firm grasp on inventory management saves your company money and prevents shrinkage. One of your biggest costs as a manufacturer may be in the products you order and the goods you ship out. If you don’t have a firm grasp on both, you risk losing money.
Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.
Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience.
