Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
You've spent hours crafting email campaigns, perfecting your message and hitting send, only to watch conversions flatline. It's frustrating when your efforts don't yield results, especially when email marketing should be so reliable. The good news is that strategic troubleshooting can fix most low-converting campaigns. Systematically addressing technical issues, audience targeting, content quality, platform capabilities and testing protocols helps you transform underperforming emails into conversion engines.
In 2026, the corporate world has evolved into a complex landscape. With hybrid work environments, AI integration and a workforce increasingly skeptical of hollow inspiration, creating and maintaining a cohesive and motivated workforce is becoming increasingly challenging.
Business leaders must assess whether hosting an hour-long keynote for their team is still a worthwhile investment. While the immediate sense of inspiration that these events can often bring is genuinely measurable, their long-term effectiveness depends entirely on the speaker’s ability to close the gap between motivation and practical application.
Human resources (HR) rarely sits at the top of the priority list when you first start a business. Many small and medium-sized enterprises (SMBs) operate without a dedicated HR professional, let alone a whole department. Early teams focus on building products, landing clients and generating revenue. However, as a company grows, you are hiring more workers and payroll becomes less forgiving. Compliance rules start carrying real consequences.
At that point, workforce management shifts from a background task to an operational function that demands structure. You can bring HR in-house or rely on an outsourced specialist. Here’s a run-down on the advantages and trade-offs so you can decide.
Technology doesn’t stand still and neither should your company. When you’ve caught up with the latest software or business tech, something newer and better emerges.
This ever-changing landscape can be dizzying. Taking steps to avoid falling behind and losing efficiency, productivity and profitability is vital. For small and medium business owners, designers and marketers, this creates an opportunity and a challenge.
Here’s how to understand the complexities of buying and selling tech assets so you can make informed decisions.
Within the last few weeks since its debut, Threads has taken the digital world by storm. A product of Meta — Facebook’s parent company — Threads has been widely discussed as a contender designed to rival Twitter. The buzz surrounding its launch and the rapid adoption rates are impossible to ignore.
Yet, with every new platform comes a crucial question for businesses — should you jump on the Threads bandwagon? Is it genuinely worth taking advantage of another social media channel, especially when it is in its infancy?
Mobile applications have made their way into daily lives. They’re used to communicate with others through social media, shop for favorite brands and keep track of daily habits. However, each app design has unique characteristics to create compelling mobile experiences.
The apps that make your journey effortless are the ones that truly stand out from the rest. How can you ensure your app is intuitive and visually appealing at the same time? Here are some key strategies and techniques for crafting mobile experiences that delight and engage.
Sustainability has become a hot topic for people around the globe, especially those in business. As climate change is here and continues to affect our daily lives, everyone is feeling the pressure to take action and stop it. Today, more companies of every size are embracing sustainable practices. They are opting to become an eco-friendly business and switching up the way their company operates.
While some companies see the adoption of green practices as a total disruption to their operations, those that do turn over a new leaf will thrive. Here are some of the most compelling reasons behind this change and the benefits you may reap when putting the planet alongside profit.
Business automation is what sets an organization apart from competitors. It is an end-to-end process that manages every task and detail. The versatile technology manifests in numerous forms, adaptable to any sector’s structure and procedural decisions.
One company could have robots and another utilizing AI, each embracing business automation. Each type provides different benefits, but their role is indisputable alongside modern demand.
Custom packaging improves sales and product reception. Having a plan from the moment your design team starts brainstorming until the item reaches stores creates a cohesive experience. Consumers will respond better to the finished product when you put them first throughout the conceptualization.
Missing a step along the way can reduce the effectiveness of your product launch. For the packaging to fire on all cylinders, such as branding, product placement and grabbing attention, designers must consider everything from audience demographics to rival products. Having a blueprint for the various steps from concept to completion helps ensure success.
Meetings act as a large part of everyday operations for teams to deliberate on ongoing projects, discuss profits and more. However, the days of confining business leaders to the four walls of conference rooms are long gone. Luckily, technology is by your side. Boardroom tech is redefining the meeting landscape, creating a flexible space that goes beyond remote connectivity.
From facilitating a smoother flow of ideas to supporting data-driven decisions, the right boardroom technology is here to create a transformative shift and drive your team toward success. Here is why collaboration and decision-making are central to boardroom meetings and how your company can empower these elements with technology.
Graphic design is continually evolving and changing. Factors impacting the industry include seasonal color palettes, consumer buying preferences and graphic design technology. In 2023, there are numerous exciting tech advances that may change the way designers work and create.
Staying on top of what’s hot helps you be as productive as possible and lets even small firms stay ahead of the competition. From powerful artificial intelligence (AI) software to hardware tools, these are the elements shaping the industry.
Businesses are always looking for new ways to connect with their customers. That is why it is essential for business owners to stay ahead using the latest communication tools.
Enter the world of mobile messaging. SMS (Short Message Service) and MMS (Multimedia Messaging Service) are two powerful messaging platforms that help you engage your audience and grow your business.
Though they may sound similar, the two platforms have varying differences that businesses must know to leverage to their advantage. Here is how to revolutionize your mobile marketing strategy by exploring SMS vs. MMS.
The manufacturing industry is one of the top business sectors impacted by advances in artificial intelligence (AI) and big data analytics. Now that factories have embraced some of the robotic trends and automations, they’re looking at ways to tap into sustainability trends and make their companies more eco-friendly.
