Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
Most traditional marketing advice centers around business-to-consumer (B2C) interactions. Brands that inadvertently apply these recommendations to business-to-business (B2B) sales may not get the engagement or return on investment they are hoping for. Although B2B and B2C strategies have several similarities, they are fundamentally different.
This fact is especially true as of late. Digitalization has recently begun influencing the fundamentals of B2B and B2C marketing methods. What worked well a few years ago may no longer be effective today. How should small and medium-sized business (SMB) owners and marketing professionals modify their strategies?
Knowing your customers’ needs will help you reach them on a deeper, more engaging level. When it comes to customer journey mapping, there are dozens of tools you can use to improve performance. Which measurements are crucial to your business success? It depends on your industry, business model and specific target audience.
Gone are the days when people interacted with sales clerks or business owners face-to-face. Today's customer journey looks more like a winding road with detours, hills and valleys.
When most people hear "luxury brand," their minds settle on high-quality goods, expensive tastes, VIP treatment and prestige. However, the elements of luxury branding go much deeper than offering designer clothing and premium cars. Business owners hoping to create a name for themselves in the world of grandeur and extravagance must start by comprehensively transforming their user experience.
Luxury brands are unlike any other. Consumers often fixate on elements like:
The rapid advances of technology have changed how people live and the way businesses operate. The digital revolution has increased work productivity and efficiency in various industries, including health care.
The user onboarding process is considered one of the most important of their life cycle stages. It’s at the start of someone’s journey, but it establishes their entire relationship with the company and product.
User onboarding is significant because it can impact the customer’s decision to keep the product or discontinue use. When done correctly, it will lead to success by demonstrating the product’s value. Done poorly, it leaves the customer disappointed.
Here’s why the user onboarding process is important — and effective strategies to help you set up your new customers for success.
As years pass, technology becomes more advanced and more industries can benefit from using these technologies. Some examples include artificial intelligence (AI) and machine learning, which have caused significant shifts in the way companies operate.
One technology becoming more prevalent in tech and manufacturing is the Internet of Things (IoT). It’s a popular topic of discussion, and as 2022 is just around the corner, it’s interesting to see what types of predictions are being made regarding the IoT’s impact.
Why are advances in the STEM field so important? The study and practice of STEM builds critical and creative thinkers, pushing boundaries and coming up with the most cutting-edge technology imaginable. STEM covers a lot of different disciplines.
Your content offers users a glimpse into the heart and soul of your brand. When it’s on-point, you establish yourself as an authority in your field and become the first one people turn to when they have a related question. As a result, your brand becomes the best known source to solve customer pain points.
HubSpot's State of Content Marketing report found 82% of marketers used content to promote their brands. Content marketing saw a whopping 70% increase from the previous year. With more consumers shopping online, digital marketing has become more important than ever before for brands wishing to remain competitive.
If your tech company is thinking about moving some of its resources to the cloud, it’s vital to first address several questions to guide the process and improve the chances of the best possible outcome. Here are some ideas that should spark the discussion.
The financial resources your tech company will devote to the migration should certainly come into conversations at an early stage. As you think about whether now is the right time to put money towards the cloud, consider that committing to certain associated upfront costs now could give your business more resilience and flexibility later.
Innovations in the automation industry, driven by new technology like AI, are transforming how businesses manage repetitive tasks.
Right now, automation can refer to a wide range of technologies — from complex machines like robot arms to relatively simple computer software that automates work like data entry and processing.
These key trends show how the automation industry is evolving right now, and where the industry is likely to go in the near future.
New technology is constantly changing the entertainment landscape. Last decade, this looked like the rise of streaming, which transformed how most people watch films and TV.
Now, innovations like artificial intelligence, the internet of things and big data analysis are having an impact across the economy — and especially in entertainment.
Over the past year, as the COVID-19 pandemic forced us indoors, the entertainment industry used this new technology to adapt. This is how tech has changed both how media is made and delivered to consumers.
One effect of the COVID-19 pandemic is the digital transformation businesses need to make in order to remain competitive.
Many industries are experiencing saturation — staying on top of and implementing the latest technology has always been a way for businesses to stand out from their competitors.
With more employees working from home due to COVID-19, it’s never been more important to use new technologies to improve their experiences and create an enjoyable work environment. Workplaces will likely continue to endure change as more businesses reopen their doors in 2021.
No matter where your tech company operates, it’s unrealistic to hope that you’ll never have to deal with a natural disaster of some kind. Fortunately, preparing for one is the best way to increase your chances of limiting the damage and having a full and speedy recovery.
While developing your tech company’s products, you probably researched to narrow down the target audience. Aim to do something similar when assessing which disasters pose the biggest risks to your company and its staff.
