Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
Traditionally, performance management considered big projects and employee interactions with management and often involved an annual performance review. With modern tools, however, employees are demanding more structure and regular feedback to grow their skills and improve opportunities for promotion.
Since “The Great Resignation,” companies have struggled to attract and retain top talent. Many business leaders have shifted the benefits they offer their workers, including creating a stronger and more positive company culture. Handling performance management in ways the younger generation relates to requires overhauling the entire process.
Printed media sounds like a refreshing alternative due to digital fatigue and an increasingly competitive online world. Marketers are constantly looking for the latest strategies to reach potential and current customers, but the traditional route is sometimes more appealing and is making its comeback in unexpected ways.
While blogs and social media are still highly effective marketing tools, printed material may be a more viable marketing channel. After all, with digital content flooding consumers’ feeds, it may make sense for your business to look into something that stands out.
Branding experts know storytelling is the backbone of a solid strategy. While much of it appeals to emotions, there is evidence why good marketing techniques appeal to the mind — it is all in neuroscience. Elevate your narratives by understanding how the brain amplifies companies with neuromarketing.
Roc is a functional programming language. It’s a newer language, but similar to Haskell in many respects. If you’re looking for a new language to learn, Roc may be well worth your consideration as a compile-to-binary language. It’s very functional and focused on solutions, which works well with those who already have mathematical and engineering capabilities.
You'll find many similarities to Elm because the company releasing the new programming language is highly familiar with Elm's developer Evan Czaplicki. Roc picks up where Elm stops, helping in use cases that are out of Elm's scope.
The marketing, ecommerce and retail industries have seen major changes in the past few years. New consumer behavior and new market conditions have all forced these industries to adapt fast and look for new opportunities.
Now, it’s likely that some major tech advances are going to have a serious impact on these industries.
These are five of the most important upcoming tech advances for marketing and B2C businesses — and how these businesses can take advantage of a changing tech landscape.
Live chat adds another level to your website experience you won’t get from other types of contact forms. It puts immediate power in the hands of the user, allowing them to get in touch at any time. People are more likely to trust you if you offer live chat, too. It makes things more personal and creates additional opportunities for interaction.
Most brands want to have a company blog, but they may worry over the cost of hiring writers and editors and driving traffic to the site without knowing what the return on investment (ROI) of blogging might be.
According to Blogometer, around 7.7 million blog posts are written every day. Of course, the number of posts varies, but you're competing against a ton of other information to even see an ROI. Your articles must stand out from any competitor articles, but also compete against the many distractions on the internet to keep user attention.
The rapid advances of technology have changed how people live and the way businesses operate. The digital revolution has increased work productivity and efficiency in various industries, including health care.
The user onboarding process is considered one of the most important of their life cycle stages. It’s at the start of someone’s journey, but it establishes their entire relationship with the company and product.
User onboarding is significant because it can impact the customer’s decision to keep the product or discontinue use. When done correctly, it will lead to success by demonstrating the product’s value. Done poorly, it leaves the customer disappointed.
Here’s why the user onboarding process is important — and effective strategies to help you set up your new customers for success.
As years pass, technology becomes more advanced and more industries can benefit from using these technologies. Some examples include artificial intelligence (AI) and machine learning, which have caused significant shifts in the way companies operate.
One technology becoming more prevalent in tech and manufacturing is the Internet of Things (IoT). It’s a popular topic of discussion, and as 2022 is just around the corner, it’s interesting to see what types of predictions are being made regarding the IoT’s impact.
Why are advances in the STEM field so important? The study and practice of STEM builds critical and creative thinkers, pushing boundaries and coming up with the most cutting-edge technology imaginable. STEM covers a lot of different disciplines.
Your content offers users a glimpse into the heart and soul of your brand. When it’s on-point, you establish yourself as an authority in your field and become the first one people turn to when they have a related question. As a result, your brand becomes the best known source to solve customer pain points.
HubSpot's State of Content Marketing report found 82% of marketers used content to promote their brands. Content marketing saw a whopping 70% increase from the previous year. With more consumers shopping online, digital marketing has become more important than ever before for brands wishing to remain competitive.
If your tech company is thinking about moving some of its resources to the cloud, it’s vital to first address several questions to guide the process and improve the chances of the best possible outcome. Here are some ideas that should spark the discussion.
The financial resources your tech company will devote to the migration should certainly come into conversations at an early stage. As you think about whether now is the right time to put money towards the cloud, consider that committing to certain associated upfront costs now could give your business more resilience and flexibility later.
