Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
B2B marketing isn’t what it used to be. A few years ago, you could rely on cold calls and trade shows to generate leads. But today’s buyers expect more before purchasing — personalized content, seamless digital experiences and tangible value.
Search engines and social media have changed how businesses discover solutions, making inbound marketing, automation and data-driven strategies essential. Plus, with algorithms constantly changing, you need a flexible, omnichannel approach to stay competitive. In 2025, building trust, authority and meaningful connections will turn prospects into loyal customers.
Most traditional marketing advice centers around business-to-consumer (B2C) interactions. Brands that inadvertently apply these recommendations to business-to-business (B2B) sales may not get the engagement or return on investment they are hoping for. Although B2B and B2C strategies have several similarities, they are fundamentally different.
This fact is especially true as of late. Digitalization has recently begun influencing the fundamentals of B2B and B2C marketing methods. What worked well a few years ago may no longer be effective today. How should small and medium-sized business (SMB) owners and marketing professionals modify their strategies?
Many managers use key performance indicators (KPI) to measure workplace success. These tangible metrics offer a straightforward way to track progress and achieve goals.
While KPIs provide valuable information, they often keep employees from feeling motivated to perform at their best. Workers must feel excited about their roles, so they care deeply about their contributions. Instead of focusing solely on the numbers, organizational leaders drive more meaning by leveraging several actionable strategies.
The need for productive remote development teams is crucial in the modern age. Because the pandemic expedited the transition to remote work, numerous tools and tips surfaced all at once for businesses to try until they found the perfect combination for their remote teams. To mitigate sifting through countless streams of advice, here is how to best support your remote development team, so they stay accountable and motivated.
After a time, all landing pages start to take on a similar look and feel. You see a beautiful headline, sharp layout, some descriptive content and a call to action (CTA) button. In fact, many designers use css frames that make designs look even more familiar due to layout and features.
A unique landing page can help users sit up and take notice. They see something is different about this page and wonder what they can learn that’s new. One of the best ways to figure out how to create a page that is different from your competitors is studying the unique pages of other designers.
E-commerce grows more competitive every year as additional retailers–big and small-enter the online shopping sphere and have a presence online. All the noise means consumers may not stay on your site long if it isn’t geared 100% to meet their expectations. There’s a competitor right around the proverbial cyber corner just waiting to take your place.
Enter analytic technology, which helps figure out what people’s shopping habits are and what they most need from your site. If you can create an engaging shopping experience that meets customer expectations, the chances they’ll buy from you are much higher than if you just throw a site up and hope for the best.
In the world of industrial business, quality assurance and product is vital to growth. In the past, manufacturers had to worry about human error. Even with quality control measures in place, some problems slipped past and resulted in inferior materials making it into the hands of customers.
A wonderful thing that businesses cannot afford to operate without is technology. Since we live in a digital era, companies must find ways to embrace the new wave of technology.
Cognitive technologies are one aspect that can entirely benefit your organization. Today, they exist by conducting tasks traditionally performed by people. They support employees’ performance, helping businesses with cost, speed and quality.
With cognitive technology, it’s possible to automate tasks such as planning, learning and reasoning from uncertain information. Read on to learn about the latest cognitive solutions and how they’re helping employees improve their performance.
Whether you’re a locally operating small supply chain or international, high-level employee experience is the most important thing to boost your bottom line. When you drastically improve your employee experiences, you get less turnover, fewer absences and greater profitability.
Supply chain management’s essential role is to maintain productivity. But given the nature of this field, employee experience is a major challenge for managers in supply chains. However, providing a better employee experience can help you boost their morale and generate long-term revenue.
Here’s a closer look at some of the main obstacles to employee experience.
Having a firm grasp on inventory management saves your company money and prevents shrinkage. One of your biggest costs as a manufacturer may be in the products you order and the goods you ship out. If you don’t have a firm grasp on both, you risk losing money.
Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.
Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience.
Technology increases at such a rapid rate that it’s difficult to stay on top of new devices and changes in the industry. However, there are some tech gadgets that benefit your employees and help improve the way you run your business.
How you build and design your website, you should always have UX (user experience) at the forefront of your processes.
Without a good focus on UX, you may end up with a website that keeps visitors from engaging with your small business. Yet, a site that establishes long-term relationships with customers is key to growth and profitability.
Though most experts say UX is fundamental to online business success, maintaining a high-quality user experience at all times is no easy feat. One way to ensure the user experience is meeting user expectations is by analyzing your big data results.
Here are some ways business owners use it to improve UX.
