Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
Traditionally, performance management considered big projects and employee interactions with management and often involved an annual performance review. With modern tools, however, employees are demanding more structure and regular feedback to grow their skills and improve opportunities for promotion.
Since “The Great Resignation,” companies have struggled to attract and retain top talent. Many business leaders have shifted the benefits they offer their workers, including creating a stronger and more positive company culture. Handling performance management in ways the younger generation relates to requires overhauling the entire process.
Printed media sounds like a refreshing alternative due to digital fatigue and an increasingly competitive online world. Marketers are constantly looking for the latest strategies to reach potential and current customers, but the traditional route is sometimes more appealing and is making its comeback in unexpected ways.
While blogs and social media are still highly effective marketing tools, printed material may be a more viable marketing channel. After all, with digital content flooding consumers’ feeds, it may make sense for your business to look into something that stands out.
Branding experts know storytelling is the backbone of a solid strategy. While much of it appeals to emotions, there is evidence why good marketing techniques appeal to the mind — it is all in neuroscience. Elevate your narratives by understanding how the brain amplifies companies with neuromarketing.
When most people hear "luxury brand," their minds settle on high-quality goods, expensive tastes, VIP treatment and prestige. However, the elements of luxury branding go much deeper than offering designer clothing and premium cars. Business owners hoping to create a name for themselves in the world of grandeur and extravagance must start by comprehensively transforming their user experience.
Luxury brands are unlike any other. Consumers often fixate on elements like:
A business relationship can help you reach your goals faster, combining strengths, ideas and resources in ways you couldn’t achieve alone. But not every alliance is meant to last forever. Sometimes, the best thing for you and your company is to step back and reevaluate if the partnership still aligns with your vision.
When partnerships become more of a burden than a benefit, ending them can create opportunities for growth, clarity and a fresh start for everyone involved. Recognizing when to make this tough decision is crucial to protecting your organization and its future.
Terminating a business can be a difficult decision, especially if it is a long-standing part of your life. However, maintaining an inactive one can cause financial hardship or legal risk over time. Regardless of the reason behind your decision, closing an inactive company can be a necessary step for moving forward with your life.
Shutting a firm down is never an easy choice, but there are valid reasons some owners decide it is the best path forward.
Small-business owners and freelancers are often one-person operations or have limited staff. They may rely on a single big client for most of their revenue. Unfortunately, even long-term relationships can change on a dime, and you might lose your biggest customer.
In forums across the internet, entrepreneurs lament a sudden loss of their income. Their longtime client hires a new manager and they cut ties, someone goes out of business, a customer dies or they outsource to another country or even move operations in-house.
Things may seem bleak, but there are ways to recover and thrive after losing your biggest customer.
Hiring the right candidate is essential for your business's success. When you bring someone on board who aligns with your company culture and goals, they can drive productivity and boost morale.
However, you may miss the early signs that a new hire is not a good fit. This can lead to more significant issues like poor performance, disengagement and turnover down the line. Spotting these red flags early can address potential problems before they snowball. It will save you time, energy and resources while keeping your team on track.
Every business leader faces pivotal moments that challenge their mettle, whether from internal organizational issues or global crises. In many instances, the fallout from these events can often cascade to employees, triggering uncertainty and anxiety.
During such exigencies, the role of management becomes crucial — both in managing the issues and ensuring workers feel safe, valued and heard. Delve into how to step up and provide psychological safety for your teams while navigating critical situations.
The holiday season is highly profitable for many small-business owners. Historically, Black Friday marked the time when profits moved out of the red and into the black, ramping up sales and helping businesses stay afloat. Today, companies use the opportunity to attract new patrons.
Natural disasters upend lives and business operations in a matter of hours, leaving companies with a critical decision — how will they respond? In times of crisis, customers look to organizations for essential goods and services, support and guidance. For businesses dedicated to maintaining a customer-centric approach, these moments offer an opportunity to deepen trust and exhibit genuine care.
Customer data is incredibly beneficial for allowing company representatives clear feedback about what people like and dislike, along with the aspects that would earn or retain their loyalty. However, this is an era when many hesitate to provide information about themselves, typically because they want to know how the recipients will use it. Zero-party data can solve these problems.
AI-driven marketing has the power to change how businesses engage with their customers, offering unprecedented levels of value. However, while many companies use it to optimize their strategies, consumer sentiment around its use is more complicated than it seems. Therefore, understanding how people truly feel is crucial for brands looking to stay ahead.
Generative AI has quickly become a game changer for marketers, opening doors to new opportunities and enhancing how businesses execute campaigns. It has allowed marketers to create personalized content at scale while automating tasks that once took hours.
