Eleanor Hecks

First Name
Eleanor
Last Name
Hecks

Member for

1 year 6 months
About

Eleanor is the founder and managing editor of Designerly Magazine. She’s also a web design consultant with a focus on customer experience and user interface. She lives in Philadelphia with her husband and dogs, Bear and Lucy.

Latest Posts

Four Clear Signs that Your Business Isn't Paying Enough Attention to Data Protection

Data protection involves more than just keeping your customers’ personal information safe. You also must be aware of state, federal and international laws regarding data privacy compliance. Busy entrepreneurs may find data protection falls to the wayside amidst the dozens of tasks vying for attention.

5 Technologies to Boost Your Customer Experience

The thing that makes you stand out from competitors is the experience you provide your customers. Fortunately, more and more technology is making it easier than ever before to offer a positive customer experience (CX) to your clients. You don’t have to reinvent the wheel. 

Simply tap into the power of new advances in big tech. Some tech products may be fairly expensive when they first release but drop in price later. Know your budget limits for new items and wait for a deal before adopting them. 

Does Your Customer Experience Strategy Need Work?

A CX (customer experience) strategy is needed to gain a competitive advantage. These days, customers care more about the service than the price or the product itself. In fact, it’s becoming one of the highest key brand differentiators for companies. 

Positive experiences build customer loyalty, retain more customers and turn buyers into brand advocates. Yet, every interaction at each touchpoint must create a good experience.

Therefore, if you have a CX strategy but think you need to improve it, understanding your audience first is key. 

Monthly Subscriptions: What You Need to Know

Do you offer a product or service that would work well with monthly recurring billing? Subscription boxes and ongoing relationships both can be quite profitable for small businesses. However, there are some things you need to know before you take on this type of client relationship.

What Are the Types of Monthly Subscriptions?

Subscrybe recently reported the subscription economy will hit $274 billion this year, or increase by 23% between 2021 and 2022. If you’ve been thinking about jumping into this business model, now is the perfect time with so much growth.

The Top Impact Machine Learning is Currently Making

Machine learning and artificial intelligence (AI) has already started changing business interactions. As connectivity improves through 5G networks and faster mobile devices, expect even more changes in the coming months. 

AI is changing the way companies function. While some jobs will go away, they’ll be replaced with others more technologically advanced in nature. Companies have an opportunity to train their top workers and take the entire firm into the new technology age at the same time. 

How to Encourage Brainstorming in Your Tech Business

In the tech field, it’s imperative to remain fresh and relevant. Technology is constantly changing, and tech businesses have to keep up with new developments. Otherwise, it can be easy to fall backward.

However, many innovative “aha” moments stem from conversations led by an internal team. For that reason, you may want to uphold regular brainstorming sessions with your team. Yet, many business leaders find it difficult to foster a natural environment. 

How to Create a STEM Scholarship

Does your tech company need to establish a STEM scholarship program?

A scholarship fund has numerous benefits for your organization and students in need. First, it’s tax-deductible, which allows your business to save money during tax time. Just be sure you’re eligible by following the IRS guidelines, requiring you to work with an organization to help award the scholarship. Furthermore, it shows that your company is forwarding social responsibility — which is excellent for your brand’s reputation and business growth. 

5 SMART Goals to Set for Your B2C Business Next Quarter

A part of growing your business means you have to set SMART goals to ensure success. It doesn’t matter how much revenue you generate or the size of your establishment. The purpose of setting goals is to maintain a sense of direction, manage a team, set the foundation for the next phase — and grow it consistently over time.

You may have previously thought SMART goals were only part of the annual process. However, you can break it down into quarters to calculate and control your business growth.

Get your SMART goal planning done for the next quarter by utilizing some of the most important goals for your business.

Why CTAs Matter Greatly to Your Conversion Rates

A call to action (CTA) on your website is more than a carefully chosen phrase. It’s also a mechanism for encouraging your visitors to convert. Here’s a closer look at why and how the kinds of CTAs you choose could impact your business outcomes. 

The Right Words Can Make Offers Seem More Appealing

Writing a compelling CTA means putting yourself in the position of your target visitors and understanding what words would most likely cause a favorable response and which ones might make them disinterested or even annoyed. 

What You Need to Know About the Roc Programming Language

Roc is a functional programming language. It’s a newer language, but similar to Haskell in many respects. If you’re looking for a new language to learn, Roc may be well worth your consideration as a compile-to-binary language. It’s very functional and focused on solutions, which works well with those who already have mathematical and engineering capabilities. 

You'll find many similarities to Elm because the company releasing the new programming language is highly familiar with Elm's developer Evan Czaplicki. Roc picks up where Elm stops, helping in use cases that are out of Elm's scope.