A CX (customer experience) strategy is needed to gain a competitive advantage. These days, customers care more about the service than the price or the product itself. In fact, it’s becoming one of the highest key brand differentiators for companies.
Positive experiences build customer loyalty, retain more customers and turn buyers into brand advocates. Yet, every interaction at each touchpoint must create a good experience.
Therefore, if you have a CX strategy but think you need to improve it, understanding your audience first is key.