Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
You've spent hours crafting email campaigns, perfecting your message and hitting send, only to watch conversions flatline. It's frustrating when your efforts don't yield results, especially when email marketing should be so reliable. The good news is that strategic troubleshooting can fix most low-converting campaigns. Systematically addressing technical issues, audience targeting, content quality, platform capabilities and testing protocols helps you transform underperforming emails into conversion engines.
In 2026, the corporate world has evolved into a complex landscape. With hybrid work environments, AI integration and a workforce increasingly skeptical of hollow inspiration, creating and maintaining a cohesive and motivated workforce is becoming increasingly challenging.
Business leaders must assess whether hosting an hour-long keynote for their team is still a worthwhile investment. While the immediate sense of inspiration that these events can often bring is genuinely measurable, their long-term effectiveness depends entirely on the speaker’s ability to close the gap between motivation and practical application.
Human resources (HR) rarely sits at the top of the priority list when you first start a business. Many small and medium-sized enterprises (SMBs) operate without a dedicated HR professional, let alone a whole department. Early teams focus on building products, landing clients and generating revenue. However, as a company grows, you are hiring more workers and payroll becomes less forgiving. Compliance rules start carrying real consequences.
At that point, workforce management shifts from a background task to an operational function that demands structure. You can bring HR in-house or rely on an outsourced specialist. Here’s a run-down on the advantages and trade-offs so you can decide.
A part of growing your business means you have to set SMART goals to ensure success. It doesn’t matter how much revenue you generate or the size of your establishment. The purpose of setting goals is to maintain a sense of direction, manage a team, set the foundation for the next phase — and grow it consistently over time.
You may have previously thought SMART goals were only part of the annual process. However, you can break it down into quarters to calculate and control your business growth.
Get your SMART goal planning done for the next quarter by utilizing some of the most important goals for your business.
A call to action (CTA) on your website is more than a carefully chosen phrase. It’s also a mechanism for encouraging your visitors to convert. Here’s a closer look at why and how the kinds of CTAs you choose could impact your business outcomes.
Writing a compelling CTA means putting yourself in the position of your target visitors and understanding what words would most likely cause a favorable response and which ones might make them disinterested or even annoyed.
Roc is a functional programming language. It’s a newer language, but similar to Haskell in many respects. If you’re looking for a new language to learn, Roc may be well worth your consideration as a compile-to-binary language. It’s very functional and focused on solutions, which works well with those who already have mathematical and engineering capabilities.
You'll find many similarities to Elm because the company releasing the new programming language is highly familiar with Elm's developer Evan Czaplicki. Roc picks up where Elm stops, helping in use cases that are out of Elm's scope.
The marketing, ecommerce and retail industries have seen major changes in the past few years. New consumer behavior and new market conditions have all forced these industries to adapt fast and look for new opportunities.
Now, it’s likely that some major tech advances are going to have a serious impact on these industries.
These are five of the most important upcoming tech advances for marketing and B2C businesses — and how these businesses can take advantage of a changing tech landscape.
Live chat adds another level to your website experience you won’t get from other types of contact forms. It puts immediate power in the hands of the user, allowing them to get in touch at any time. People are more likely to trust you if you offer live chat, too. It makes things more personal and creates additional opportunities for interaction.
Most brands want to have a company blog, but they may worry over the cost of hiring writers and editors and driving traffic to the site without knowing what the return on investment (ROI) of blogging might be.
According to Blogometer, around 7.7 million blog posts are written every day. Of course, the number of posts varies, but you're competing against a ton of other information to even see an ROI. Your articles must stand out from any competitor articles, but also compete against the many distractions on the internet to keep user attention.
The rapid advances of technology have changed how people live and the way businesses operate. The digital revolution has increased work productivity and efficiency in various industries, including health care.
The user onboarding process is considered one of the most important of their life cycle stages. It’s at the start of someone’s journey, but it establishes their entire relationship with the company and product.
User onboarding is significant because it can impact the customer’s decision to keep the product or discontinue use. When done correctly, it will lead to success by demonstrating the product’s value. Done poorly, it leaves the customer disappointed.
Here’s why the user onboarding process is important — and effective strategies to help you set up your new customers for success.
As years pass, technology becomes more advanced and more industries can benefit from using these technologies. Some examples include artificial intelligence (AI) and machine learning, which have caused significant shifts in the way companies operate.
One technology becoming more prevalent in tech and manufacturing is the Internet of Things (IoT). It’s a popular topic of discussion, and as 2022 is just around the corner, it’s interesting to see what types of predictions are being made regarding the IoT’s impact.
Why are advances in the STEM field so important? The study and practice of STEM builds critical and creative thinkers, pushing boundaries and coming up with the most cutting-edge technology imaginable. STEM covers a lot of different disciplines.
