Marketing

Marketing, Experience Management, Customer Experience, User Experience, Social Networks

Mears Family Funerals Wins Prestigious 'Digital Innovation' 2021 Award

Mears Family Funerals Wins Prestigious 'Digital Innovation' 2021 Award

 

Online Memorial quote and ordering system wins prestigious industry award

 

Leading independent, family-owned Mears Family Funerals is the proud winner of the Digital Innovation category at this year's Independent Funeral Director Business Awards.

 

The Top Benefits Graphic Design Provides for Your Marketing Team

Graphic design, while practiced by many, is often misunderstood especially in the business and marketing worlds. That’s because a lot of people believe it simply refers to visual marketing, particularly through images. But that’s only a small part of the, quite broad, concept.

It’s unfortunate too because graphic design is an instrumental component of creating captivating digital marketing campaigns. What’s more, it’s integral to creating all kinds of materials including social media content, blogs, and news articles, websites, and even company branding.

The next question is what kind of benefits practicing graphic design can bring marketing teams? What rewards can you reap by doing so?

Confirmit Named as a Strong Performer In Customer Feedback Management Report by Independent Research Firm

Confirmit has been named as a Strong Performer in The Forrester Wave™ Customer Feedback Management Platforms, Q2 2021 evaluation.

“Having Confirmit named as a Strong Performer in the Forrester Wave™ is, in our opinion, an endorsement of the potential we are able to deliver upon for our clients now that we have successfully merged our two businesses – Confirmit and FocusVision – to create Forsta, the world’s leading Experience and Research technology company,” comments Noel Hamill, Chief Marketing Officer at Forsta.

Local SEO Best Practices for B2B Marketing to Take Your Company Forward

B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you’re marketing to other businesses, personal contact and recommendations matter. Many of us in the B2B field know that one of the best ways to sell our service is to open a direct line of communication with a decision-maker in another company, but if we only rely on personal connections and emails, we are wasting ample marketing and CRO opportunities. If you want to excel at B2B marketing, you need to focus on the best digital marketing practices, and that means investing in local SEO.

New survey shows ‘Big Six’ losing ground as challenger brands shake up the energy sector

  • Big Six have lost 8 percent of market to challenger brands in three years
  • Good customer service still the key to consumer trust
  • Price remains the most important factor when choosing to switch provider
  • Green credentials increasingly important for consumers wanting to switch
  • 70 percent of 18-34 year olds want energy conservation advice
  • Email still customers’ preferred channel of communication

London, 19 May 2021 – A new survey has revealed that the ‘Big Six’ energy providers have lost ground to challenger brands over the past three years, revealing that the market share of the Big Six has reduced

How Mobile App Development is Fueling Digital Marketing

As we're all well aware, digital marketing is constantly evolving. The main reason is that new technologies are pretty much setting the new standards and creating new trends for consumers to follow. Marketers are, therefore, constantly adjusting their strategies and adapting to the new environment.

Nowadays, mobile apps are the main buzzword in the marketing world. That said, mobile traffic has long since surpassed that of desktop traffic, and now every company that operates online wants to provide convenience to mobile users and ensure mobile friendliness. Mobile apps fit quite well into this endeavor.

Confirmit Named CUSTOMER Magazine Product of the Year Award Winner for Fifth Consecutive Year

New York, NY – 25 March 2021 – Confirmit, a leading provider of solutions that enable Market Research, Customer Experience and Employee Engagement teams to turn insights into stories that fuel action, announced today that TMC has named Confirmit’s Digital Feedback solution as a 2021 CUSTOMER Product of the Year Award winner.

9 Marketing Tips for Nonprofits to Ensure Survival

The inability to have fundraising events and connect face-to-face with donors has hurt many nonprofits and their money-raising efforts. The pandemic changed the way nearly every type of business operates, including charities.

According to Double the Donation, giving grew 4.1% in 2020, marking a sixth consecutive year of increase. The researchers found that most organizations leave a lot of potential funds on the table and don’t follow up to secure the donations.

The Top 7 Conversion Rate Optimization Techniques To Apply

With more than 380 new websites launched every minute and 79% of total marketing leads not converting into sales, the pressure on marketers to get their conversion tactics right is very high.

To ward off the fast-growing competition and reduce waste of potential revenue, every element of online business should be optimized for a greater conversion rate.

This article looks into seven conversion rate techniques applicable to any digital B2B or B2C business.