socPub

March 2022

Display of TikTok on phone laying on desk. Source: https://pixabay.com/images/id-5064078/

TikTok Marketing Techniques: A Roadmap to Fuel Your Business Growth

2 years ago By Leo Waldenback

TikTok is the newest wave of social media, but it’s quickly gaining attention with younger audiences. Gen Z and millennials are loving the short-form video content on the social media app, giving businesses a potentially huge market to tap into.

If your audience is active on TikTok, you can’t afford to miss the opportunity. Brands that leverage the platform’s marketing are seeing incredible growth from its video-first content. Whether you go viral or not, you can gain a powerful presence on the app.

Record number of European consumers abandon financial applications during onboarding

2 years ago By Real Wire
  • 68% of consumers have abandoned a financial application, up from 63% in 2020
  • This highlights the “expectation paradox” where, despite improvements in the onboarding process, consumer expectations and abandonment rates are increasing
  • 92% of consumers are concerned about how financial service providers use their data

Trondheim, Norway, 30th March 2022: Signicat, the Trusted Digital Identity™ company, today revealed new research that shows 68% of consumers in Europe have abandoned financial applications in the past year.

Survey: Spending increase in tech by IT producing technology drift

2 years ago By Real Wire

London, UK; 29th March 2022: Technology spend for IT decision makers has increased by an average of 43% since the pandemic began, with 62% also experiencing technology drift in their company. That’s according to Orbus Software, a leading provider of cloud solutions for digital transformation, which surveyed IT decision makers across the US and UK to determine the increased financial demands of the pandemic.

The most common reasons for increased spending were revealed as onboarding new technology to support working from home and hybrid working (71%), rising technology costs (69%), and the introduction of new IT regulations (56%).

BIXOLON Exhibits its Competitive Range of Hospitality Printing Solutions at Hostelco 2022

2 years ago By Real Wire

Showcasing the latest in POS, Mobile and Labelling printing

HOSTELCO – (04-07.04.2022, Barcelona, Spain) BIXOLON, the global manufacturer of advanced Receipt, Label and Mobile printers will be showcasing its growing range of hospitality printing solutions on stand G721, at Hostelco 2022.

Exhibition Product Highlights will include:

New Study Reveals How Desktop Delivery is Evolving in the Post-Pandemic Era

2 years ago By Real Wire

UK, Reading. March 24, 2022 - Liquidware, the leader in digital workspace management and IGEL, provider of IGEL OS, the endpoint operating system designed for VDI and DaaS, today announced the results of a study authored by independent analysts Freeform Dynamics that shows how the rapid migration to work-from-home (WFH) during the COVID-19 pandemic made it harder, more complex and costly to deliver, support and secure digital workspaces, while at the same time creating new opportunities to turn disruption into transformation, today and in the future.

SANDSIV Named Gold Medallist and Leader in the 2022 SoftwareReviews VOC Data Quadrant

2 years ago By Real Wire

Customers have spoken: sandsiv+ is rated #1 Voice of the Customer (VOC) software in the world

ZURICH – March 23, 2022 – SANDSIV, the global leader in Customer Experience Management (CXM) and Voice of the Customer (VoC) enterprise solutions, announced today that it has been recognized as the #1 leading software vendor and the Gold Medalist in the 2022 Voice of the Customer (VOC) Software Data Quadrant report from SoftwareReviews, a division of IT research and consulting Info-Tech Research Group. The report is unique as the results are based solely on feedback on user satisfaction related to product features and the customer experience with the vendor.

Only a third of CIOs cite cyber-risk mitigation as a performance measure

2 years ago By Real Wire

London, United Kingdom, 23rd March 2022: While 94% of CIOs acknowledge some form of serious threat over the next 12 months, only 27% list business continuity and resilience as a top-three priority during the next 12 months and barely a third cite risk mitigation as a measure of performance. These findings come from the fourth and concluding section of the 2021 Global CIO Survey from Logicalis, a global provider of IT solutions.

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