Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
Most traditional marketing advice centers around business-to-consumer (B2C) interactions. Brands that inadvertently apply these recommendations to business-to-business (B2B) sales may not get the engagement or return on investment they are hoping for. Although B2B and B2C strategies have several similarities, they are fundamentally different.
This fact is especially true as of late. Digitalization has recently begun influencing the fundamentals of B2B and B2C marketing methods. What worked well a few years ago may no longer be effective today. How should small and medium-sized business (SMB) owners and marketing professionals modify their strategies?
Knowing your customers’ needs will help you reach them on a deeper, more engaging level. When it comes to customer journey mapping, there are dozens of tools you can use to improve performance. Which measurements are crucial to your business success? It depends on your industry, business model and specific target audience.
Gone are the days when people interacted with sales clerks or business owners face-to-face. Today's customer journey looks more like a winding road with detours, hills and valleys.
When most people hear "luxury brand," their minds settle on high-quality goods, expensive tastes, VIP treatment and prestige. However, the elements of luxury branding go much deeper than offering designer clothing and premium cars. Business owners hoping to create a name for themselves in the world of grandeur and extravagance must start by comprehensively transforming their user experience.
Luxury brands are unlike any other. Consumers often fixate on elements like:
Meetings act as a large part of everyday operations for teams to deliberate on ongoing projects, discuss profits and more. However, the days of confining business leaders to the four walls of conference rooms are long gone. Luckily, technology is by your side. Boardroom tech is redefining the meeting landscape, creating a flexible space that goes beyond remote connectivity.
From facilitating a smoother flow of ideas to supporting data-driven decisions, the right boardroom technology is here to create a transformative shift and drive your team toward success. Here is why collaboration and decision-making are central to boardroom meetings and how your company can empower these elements with technology.
Graphic design is continually evolving and changing. Factors impacting the industry include seasonal color palettes, consumer buying preferences and graphic design technology. In 2023, there are numerous exciting tech advances that may change the way designers work and create.
Staying on top of what’s hot helps you be as productive as possible and lets even small firms stay ahead of the competition. From powerful artificial intelligence (AI) software to hardware tools, these are the elements shaping the industry.
Businesses are always looking for new ways to connect with their customers. That is why it is essential for business owners to stay ahead using the latest communication tools.
Enter the world of mobile messaging. SMS (Short Message Service) and MMS (Multimedia Messaging Service) are two powerful messaging platforms that help you engage your audience and grow your business.
Though they may sound similar, the two platforms have varying differences that businesses must know to leverage to their advantage. Here is how to revolutionize your mobile marketing strategy by exploring SMS vs. MMS.
The manufacturing industry is one of the top business sectors impacted by advances in artificial intelligence (AI) and big data analytics. Now that factories have embraced some of the robotic trends and automations, they’re looking at ways to tap into sustainability trends and make their companies more eco-friendly.
LED lights have been a money- and energy-saving staple for businesses and households. They are a convenient, simplistic switch to a greener lifestyle with long-term benefits. These bulbs have been burning bright since their popularity in the late 2000s, but it is time for a structural overhaul. Recent research proves there is still a long way to go before they are the ideal light source, so what does the path look like for the next gen LED lights?
Businesses are constantly seeking ways to create a positive customer experience. One of the latest approaches gaining momentum is the incorporation of biophilia, our innate connection to nature. Recent research has shed light on the significant impact that biophilic design can have on customers’ overall experience.
As a business owner, you may be curious about how to implement this concept to create a more engaging and enjoyable environment for your customers. Discover the latest research findings and practical applications of biophilic design principles so you can make your business flourish.
If you've been paying attention to the recent buzz in the artificial intelligence (AI) sphere, then you know ChatGPT is taking the world by storm. However, the initial version of ChatGPT and the most recent release of ChatGPT-4 are not the same. As the creators perfect the software, there are a number of changes now. Expect even more as new versions are released.
Top inventory management strategies involve creating systems to ensure smooth supply chain movement from procurement to order fulfillment. It’s natural for bottlenecks to occur in the system. When management adopts the right processes, productivity soars.
With more people working remotely than in the past, building virtual teams seems almost commonplace. However, virtual meetings may hamper getting to know people on a level that builds trust. Fortunately, there are many things you can do to inspire loyalty and confidence in your employees.
Women’s History Month occurs annually in March. It’s an excellent opportunity to celebrate the females of past and present who have made significant contributions to their communities, society and the world. It’s also a fantastic way for tech businesses to honor women in the workplace and beyond.
Many women feel — and are — underrepresented in the workplace and the world, even when they contribute as much or more than their male-identifying colleagues. This reality is especially stark in the tech industry. Improvements are underway, but there’s still much more work to accomplish.
