Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
Traditionally, performance management considered big projects and employee interactions with management and often involved an annual performance review. With modern tools, however, employees are demanding more structure and regular feedback to grow their skills and improve opportunities for promotion.
Since “The Great Resignation,” companies have struggled to attract and retain top talent. Many business leaders have shifted the benefits they offer their workers, including creating a stronger and more positive company culture. Handling performance management in ways the younger generation relates to requires overhauling the entire process.
Printed media sounds like a refreshing alternative due to digital fatigue and an increasingly competitive online world. Marketers are constantly looking for the latest strategies to reach potential and current customers, but the traditional route is sometimes more appealing and is making its comeback in unexpected ways.
While blogs and social media are still highly effective marketing tools, printed material may be a more viable marketing channel. After all, with digital content flooding consumers’ feeds, it may make sense for your business to look into something that stands out.
Branding experts know storytelling is the backbone of a solid strategy. While much of it appeals to emotions, there is evidence why good marketing techniques appeal to the mind — it is all in neuroscience. Elevate your narratives by understanding how the brain amplifies companies with neuromarketing.
Customers increasingly want to prioritize companies that operate sustainably. Many expect their favorite organizations to uphold sustainable business operations and will go elsewhere if that doesn’t happen. Sustainable business enhancements don’t happen overnight but are gradually achievable when people take decisive actions.
Begin by choosing some challenging but reachable goals you can easily track. Start by focusing on a broad aim. Then, determine how you’ll measure it and decide what constitutes success.
The latest trends show that consumer preferences change continuously. Following them means you are paying attention to their needs and the latest technologies involved in customer experience. Use the key trends to differentiate your brand and take your customer service experience to another level. Doing so will enable you to become an expert and leader in your industry.
Self-service changes customers’ shopping experience by empowering them to manage certain aspects of their buying journey. One example is self-dispense systems in grocery stores.
A B2B sales pipeline becomes more effective with restructuring and tweaking parts that might work better. As customers come and go and you specialize in various industries, you’ll find the methods that worked in the beginning no longer do the trick. Making a few minor changes can result in higher conversion rates and more revenue from each client.
The process from connecting with a lead to closing a sale is complex. Restructuring your methods requires following a list of steps so you miss nothing crucial in the equation. Here are some of the keys to a successful reboot.
OpenAI has been the trendsetter since it redefined generative artificial intelligence with its large language model. Already, it is clear that will not change in 2024. Here are some of the most likely changes awaiting ChatGPT.
ChatGPT has been in the news more than usual in recent months. On November 17, Sam Altman stepped down as chief executive officer (CEO) of OpenAI after the board of directors claimed they could no longer put their faith in him. The move caused an immediate, widespread backlash.
Your tech product launch can spur sales and drive you toward success or end in dismal failure. The planning stages are some of the most crucial steps in releasing something new into the world. The best way to ensure you don’t miss any customer touch points is to go step by step.
Start with ideas, add buyer personas and develop a marketing plan to get the word out about how your device solves problems. Here are the stages to take you through your tech product launch from beginning to raging success.
Artificial intelligence and electric vehicles are both modern technologies experiencing rapid popularity increases in recent years. Considering they’ve been revolutionary alone, there’s no telling how transformative they could be together. Here’s a look at how AI inspires electric vehicle trends.
Customer experience is tricky, but you can clear the way to success with the right metrics. Zero in on the essentials — like customer satisfaction and churn rates — to discover how likely buyers are to return or spread the word about your business. By understanding these key performance indicators (KPIs), you can find key strategies to take your customer experience to the next level.
Tech businesses and employees should have retirement account options that fit their needs. While they could stick with the traditional 401(k) plan, many other types offer more significant tax benefits and fewer restrictions.
Tech workers’ incomes hit a record high in 2021. The average salary reached over $104,500, with many jobs seeing more than 10%-20% growth in earnings from 2020. Even though this increase is fantastic, it made some of the most popular retirement plans inaccessible.
Technology doesn’t stand still and neither should your company. When you’ve caught up with the latest software or business tech, something newer and better emerges.
This ever-changing landscape can be dizzying. Taking steps to avoid falling behind and losing efficiency, productivity and profitability is vital. For small and medium business owners, designers and marketers, this creates an opportunity and a challenge.
Here’s how to understand the complexities of buying and selling tech assets so you can make informed decisions.
Within the last few weeks since its debut, Threads has taken the digital world by storm. A product of Meta — Facebook’s parent company — Threads has been widely discussed as a contender designed to rival Twitter. The buzz surrounding its launch and the rapid adoption rates are impossible to ignore.
Yet, with every new platform comes a crucial question for businesses — should you jump on the Threads bandwagon? Is it genuinely worth taking advantage of another social media channel, especially when it is in its infancy?
