Content Strategy

Within the last few weeks since its debut, Threads has taken the digital world by storm. A product of Meta — Facebook’s parent company — Threads has been widely discussed as a contender designed to rival Twitter. The buzz surrounding its launch and the rapid adoption rates are impossible to ignore.

Yet, with every new platform comes a crucial question for businesses — should you jump on the Threads bandwagon? Is it genuinely worth taking advantage of another social media channel, especially when it is in its infancy?

At the risk of dating myself, I’ve been writing and posting articles online since the 1980s. Back then we didn’t have the Internet but we did have dial-up modems and bulletin board systems (BBS) hosted by computer enthusiasts. When the Internet, blogging, and self-hosted websites became popular in the late 1990's and early 2000’s I was also there. For awhile I hosted a website focused on content management systems that in its peak easily received over 100,000 unique visitors a month.

A call to action (CTA) on your website is more than a carefully chosen phrase. It’s also a mechanism for encouraging your visitors to convert. Here’s a closer look at why and how the kinds of CTAs you choose could impact your business outcomes. 

The Right Words Can Make Offers Seem More Appealing

Writing a compelling CTA means putting yourself in the position of your target visitors and understanding what words would most likely cause a favorable response and which ones might make them disinterested or even annoyed. 

If you ever feel like your attention span is getting shorter, rest assured: it’s not just you. Surrounded by a myriad of potential distractions vying for a spot among our crowded thoughts, it can feel near-impossible to separate the trivial from the pivotal and focus on just one thing at a time.

Did you know that there are more than 570 million blogs on the internet?

Staggering numbers, right? 

Live chat adds another level to your website experience you won’t get from other types of contact forms. It puts immediate power in the hands of the user, allowing them to get in touch at any time. People are more likely to trust you if you offer live chat, too. It makes things more personal and creates additional opportunities for interaction.

Most brands want to have a company blog, but they may worry over the cost of hiring writers and editors and driving traffic to the site without knowing what the return on investment (ROI) of blogging might be.

According to Blogometer, around 7.7 million blog posts are written every day. Of course, the number of posts varies, but you're competing against a ton of other information to even see an ROI. Your articles must stand out from any competitor articles, but also compete against the many distractions on the internet to keep user attention.

It make take awhile but when I make a mistake I will eventually admit and correct the error of my ways. Half a decade ago, I turned my back on supporting niche websites and focused all my effort in creating a new multi-topic website which you now know as socPub. As counter-intuitive that it sounds, the more diverse and interesting topics we published under this website, our number of loyal visitors to the website decreased in numbers. I found this analysis to be alarming and discouraging.

Blogging has always been a way for me to express myself creatively as I hide away in my home office for "me time". Unfortunately, the COVID-19 Pandemic changed all that with my day job requiring maximum telework which in turn transformed my creative personal space into a remote office that work owned eight hours a day. For my mental and physical health, once those work hours are up I have made the conscious decision to walk away from the computer. I now find it more necessary to find something else to do that doesn't involve screen time. This shift in priorities unfortunately reduced my writing time.