Yesterday afternoon Google announced at their Webmaster Central Blog that Google is changing the architecture of its search engine. These changes are expected to improve the speed, accuracy, and completeness of the Google search engine. Better yet, the prototype for the enhanced search engine is available for public testing.
For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback.
Some parts of this system aren't completely finished yet, so we'd welcome feedback on any issues you see. We invite you to visit the web developer preview of Google's new infrastructure at [link broken] and try searches there.
When first using Microsoft's new Bing search engine one of the surprises for me was the speed in which the results were delivered. I suspect that it's probably no coincidence that as competition heats up Google now sees a need to improve the infrastructure for delivering search results to its users. Whatever the reason, I'm happy to see that changes are coming.
I also have to admit that I get a secret pleasure in knowing that changes with Google's search engine will put those search engine optimization (SEO) folks on even shakier ground. These are the folks that claim for a price they can put your website pages on top of Google's index pages. As you can tell from my tone, I'm not a big believer in SEO. I'm a big believer that writing good content on your site is the only search engine optimization you ever really need. Hopefully Google's new search engine will continue to prove my point.