How to use Facebook ads as a cost effective marketing tool?

As a modern-day marketer, it is easy to get lost in the hustle and bustle of marketing strategies with no clear plan of action. The ad hoc strategy of creating videos, blogs, emails, SEO, guerrilla marketing, and cold calling, with absolutely minimal connect with the prospects, never delivers optimal results.

It is essential for app developers to choose specific marketing channels for their app and then delivers consistent effort on each platform. Social media channels offer a force that connects the largest communities and individuals worldwide. Billions of people across the globe keep checking social media every day.

Digital Desertion: Poor Websites and Apps Push Brand Consumers Away

NEW YORK – August 24, 2017 – Internet users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica, the performance monitoring and testing experts. In a clear call to action for organizations around the world, Apica’s survey found that three quarters of respondents expect websites and apps to perform faster than they did three years ago.

How can you recover a business with email marketing?

Today, the World Wide Web has taken an enormous toll in today's life, and the old methods of communication have been replaced thoroughly with emails, messages, Twitter, etc. With the continuous time, more and more plans are coming up to make our life easier. However, our affinity towards the use of email for communication can never be replaced. As per the studies, it has been found that every 9 out of 10 people have an email address. Some people possess email addresses, but they prefer not to use it much. Still, we can say that email is an effective mode of communication today.

Beginners Guide to Intranet Security and Cloud Hosting

Deploying an intranet solution for your company requires a lot of planning and careful consideration, and with every business needing different and unique requirements, you need to find the best intranet solution that suits your needs.  When it comes to hosting your business intranet, you will have the choice of either a cloud-hosted intranet or to host your intranet locally on your premises.  Intranet security is of prime importance for every company, and every solution needs to be evaluated before you decide which option provides the best intranet solution for your business.

Report: Growing Digital Security Management Gap

LONDON – Aug. 23, 2017 – RiskIQ, the leader in digital threat management, today announced that it has published its 2017 State of Enterprise Digital Defence Report, available for download. Independent research for the report, which offers key insights into the current landscape of digital threats and the maturity of defences to protect an organization’s digital presence, was conducted by IDG Connect. The findings quantify the security management gap and business impact of external web, social, and mobile threats.

What Amazon Sellers Should Try to Keep in Mind Regarding Keyword Research and SEO

Even though virtually everyone knows the importance of search engine optimization (SEO) for sellers on e-commerce platforms like Amazon, it helps to have a list of handy tips to refresh the memory. It is not unusual for even seasoned SEO practitioners to forget the crux of certain vital points over time, hence a quick checklist of the most important issues:

How to Choose the Ideal Business Intranet Solution for Your Company

Intranet solutions are at the heart of many businesses today, helping to facilitate a seamless flow of information across all levels of the organisation and streamlining the core business processes. In an agile work environment, a business intranet helps the employees to stay connected with each other and correspond over a secure shared network.

The decision to go ahead with a business intranet solution can be quite rewarding for companies in the long term. However, with plenty of intranet options available in the market, it can get quite confusing in knowing what platform best suits your requirements and how to make the best choice?

WatchGuard’s New Fireboxes Chew Through Encrypted Traffic 94 Percent Faster Than Competitors

15 August 2017 – WatchGuard® Technologies has announced hardware upgrades to its Firebox® M Series to handle the rapid proliferation of encrypted web traffic and offer more flexibility. With the new M470, M570 and M670 appliances, users can add additional network modules to increase the number of copper or fibre ports available to support the growing use of 10G fibre in midsize enterprise data centres. The new Firebox M Series appliances also enable users to inspect encrypted traffic with industry-leading performance with all security services enabled. According to Miercom, an independent testing lab, the updated Firebox M370 performs full HTTPS inspection 94% faster than competing solutions.