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In today's hyper-connected digital world, application security is more critical than ever. With the increasing number of cyber threats targeting software vulnerabilities, security testing has become a non-negotiable aspect of the software development life cycle (SDLC). Two of the most common and essential types of security testing are Static Application Security Testing (SAST) and Dynamic Application Security Testing (DAST). Each has its strengths, limitations, and ideal use cases.

Business professionals are familiar with greenwashing and social washing as ways corporations manipulate customers — whether intentionally or not — with misleading information. Since the advent of widespread artificial intelligence (AI), AI washing has become a trend. Uncover what this entails and how entities can avoid it to maintain customer loyalty.

Analytics systems powered by artificial intelligence (AI) could reshape the e-commerce sector’s traditional inventory management model, streamlining the order life cycle and preventing stockouts. Business leaders can raise their odds of success if they understand which applications are most impactful and how to navigate integration. 

AI’s Popularity in E-Commerce  

Major e-commerce platforms are experimenting with AI, creating novel opportunities for small and medium-sized businesses that cannot dedicate the time or funds to building an intelligent system from the ground up. 

If you sell a product that people usually buy once — like a wedding dress, high-end mattress or safe — you have probably wondered how to build customer loyalty when there is no obvious path to a repeat sale. It is easy to fall into the trap of thinking loyalty only matters for subscriptions or everyday items, but that is a myth.

Knowing whether leads come from targeting, word of mouth, paid ads or none of the above can be challenging. While no one-size-fits-all approach that guarantees conversions exists, there are some “secret ingredients” the most successful product advertisements share. Knowing what they are and how to use them can drive brand recognition and sales.

Global trade is complex. Even if you do not ship internationally, you likely rely on foreign suppliers, so events that happen halfway around the world can trickle down to you. What are you supposed to do when disruptions can happen anytime, anywhere? The answer is artificial intelligence. This technology can help you identify gaps, predict changes and find solutions. 

In today’s hypercompetitive and client-centric landscape, businesses must do more than assume what their customers want — they must listen. Customer feedback gives helpful insights that can inform branding, guide messaging and strengthen client relationships.

1. Set Clear Objectives for Feedback Collection

Customer reviews are most effective when they serve a specific purpose. Without defined goals, data collection can become scattered and difficult to apply. Businesses should consider the following to focus efforts effectively: