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Should Businesses Set Up a Threads Account?

Within the last few weeks since its debut, Threads has taken the digital world by storm. A product of Meta — Facebook’s parent company — Threads has been widely discussed as a contender designed to rival Twitter. The buzz surrounding its launch and the rapid adoption rates are impossible to ignore.

Yet, with every new platform comes a crucial question for businesses — should you jump on the Threads bandwagon? Is it genuinely worth taking advantage of another social media channel, especially when it is in its infancy?

Preventing Spam Calls to Businesses

Telemarketers interrupt the workday and prevent genuine customers and business partners from getting through, affecting the bottom line. That’s why companies should block spam calls. Here’s how to do it.

How Can Companies Know if a Call Is Not Legitimate?

Businesses often can’t tell which calls are legitimate since people can spoof numbers and fake caller identification. The most common way to prevent this is by listing work phone numbers on the Do Not Call registry. Still, some organizations already engage in illegal calling practices and will continue to attempt contact.

6 Costly Yet Avoidable Digital Marketing Mistakes

With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities for businesses to connect, engage and convert customers in ways that were not possible with traditional marketing methods. Its dynamic nature and ability to adapt to evolving trends make it an essential component of a successful modern business strategy.

The Art of App Design: Creating Intuitive and Visually Stunning Mobile Experiences

Mobile applications have made their way into daily lives. They’re used to communicate with others through social media, shop for favorite brands and keep track of daily habits. However, each app design has unique characteristics to create compelling mobile experiences.

The apps that make your journey effortless are the ones that truly stand out from the rest. How can you ensure your app is intuitive and visually appealing at the same time? Here are some key strategies and techniques for crafting mobile experiences that delight and engage.

Why Businesses Thrive by Going Green

Sustainability has become a hot topic for people around the globe, especially those in business. As climate change is here and continues to affect our daily lives, everyone is feeling the pressure to take action and stop it. Today, more companies of every size are embracing sustainable practices. They are opting to become an eco-friendly business and switching up the way their company operates.

While some companies see the adoption of green practices as a total disruption to their operations, those that do turn over a new leaf will thrive. Here are some of the most compelling reasons behind this change and the benefits you may reap when putting the planet alongside profit.

Node JS vs PHP: Which Backend to Choose for Your Project

When it comes to building a web application, one of the crucial decisions you need to make is choosing the right backend technology. Among the numerous options available, two popular choices are Node.js and PHP. Both Node.js and PHP have their own strengths and weaknesses, and understanding these factors is essential to determine which backend technology is the right fit for your project. In this article, we will compare Node.js and PHP, considering various aspects, to help you make an informed decision.

Introduction to Node.js and PHP

How Leaders Can Promote Employee Well-Being Through Benefits

Benefits can improve employees’ mental health, financial stability, job satisfaction, productivity and more. Leaders can strategically invest in benefits to promote a supportive work environment focused on helping employees thrive. What are the benefits of offering employee benefits, and how do leaders choose the right options? 

7 Reasons Why Threads is a Genuine Existential Threat to Twitter

With the new Threads social media platform on the rise—destined to reshape how we communicate, promote brands and engage with each other—an exciting new era is underway. According to Threads early adopter and internationally-regarded CEO brand strategist Raoul Davis, CEO of Ascendant Group Branding, a leading global CEO branding firm and No. 1-ranked minority-owned U.S. PR firm, “Among the launch of numerous social media platforms over the years, none have been as strategically positioned for success as Threads.”

Here are Davis’ seven reasons why:

1. The Perfect Storm for Threads