June 2025

How to Keep Your Website Visible in AI-Powered Search Results

If you’ve made a recent search in Google, you’ve likely noticed some changes in its interface. In the past, you’d simply be given a long list of websites that closely match the relevancy of your search. However, now Google has introduced AI Overviews that provide summarized results based on how you asked your question.

While this updated interface can be incredibly helpful as a user, as a business, you may have mixed feelings, and for good reason. The reality of AI-powered search is that it presents new challenges when attempting to drive more organic traffic to your website.

How to Secure Your Surveillance System Against Cyberattacks

Surveillance cameras are supposed to protect assets and deter criminals, but they can easily become a liability if a hacker hijacks them. Luckily, if the organization has a robust security posture, this fate is relatively easy to avoid. What can information technology (IT) teams and business leaders do to secure these systems?

How Secure Is Your Surveillance System?

Many modern surveillance systems are constantly online to streamline data transmission and enable remote, real-time monitoring. This connection makes them vulnerable to cyberattacks. Cybercriminals can use the Shodan search engine to browse internet-connected devices until they find an open network port. 

White Label vs. Private Label: What's the Difference, and What's Best for Your Brand?

White label and private label both let you place your name on a product you did not invent from scratch. The key distinction is control — white-label goods arrive fully baked, while private-label lines give you room to adjust the recipe, specs or story. Picking the right lane shapes your margins, timeline and customer loyalty, so it pays to weigh the trade-offs before you place that first purchase order. 

Open-Office vs. Traditional Layouts: Which Is the Best Fit for Your Workplace?

The choice of an open plan versus a traditional, closed office is a hot topic of debate among business leaders, designers and employees. Both options come with distinct advantages and disadvantages that influence productivity, communication and well-being. As more workers return to full-time office work in the post-pandemic era, which layout is best suited to today’s diverse and dynamic workforce? 

How to Calculate the ROI of Your Employee Benefits Programs

Employee benefits are more than a desirable perk. The top candidates expect an extensive benefits package when considering a job. Excellent offers can also help companies retain high performers and reduce employee churn. While business leaders may offer various programs, considering the return on investment (ROI) is wise for ensuring profitability. Knowing which benefits drive value helps align hiring strategies with organizational goals. 

The only way to calculate the effectiveness of benefits is to look at the ROI across different programs. Once leadership knows value versus cost, they can manage their company accordingly.

5 of the Most Surprising Security Threats Your Business Is Probably Ignoring

Small-business owners have likely read about using a firewall for their websites, installing antivirus software on computers and insisting on strong passwords. However, the most serious security threats may not come from where you think they will. Sometimes, everyday risks pose the biggest danger. 

In addition to the massive technological changes with artificial intelligence (AI), criminals look for any slight advantage to gain access to data or your physical location. Here are some hidden areas you might not have considered before and how to secure them today.

What Does It Mean to Create a Customer Experience (CX) Culture?

When you think about customer experience (CX), the first thing that may come to mind is an interaction with a friendly employee. However, creating a great customer exchange involves more than a single positive instance. How shoppers feel at every touch point can be the difference between a one-time buyer and a lifelong supporter.

That’s when small businesses must consider building a CX culture. This strategy is where everyone puts the buyer first in every aspect of the company. Building a strong CX culture sets the foundation for sustainable growth, and leaders must take accountability by following the right steps.

How to Develop an Effective Employer Branding Strategy

An effective employer brand gives quality job seekers a good reason to choose an organization over its competitors, helping it build an expansive talent pool. Discover the many benefits of building an employer brand and how to create a targeted impact.

Why Should Businesses Build an Employer Brand?

At face value, asking candidates what they want and giving it to them seems like the best way to attract and retain talent. However, according to the Harvard Business Review, this approach tends to be a trap.