London, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies.

SAN FRANCISCO - September 27, 2022 - Odaseva, the leading enterprise data protection platform for Salesforce, today released the findings of a global survey that shows that organizations are largely unprepared for ransomware attacks on their data stored in SaaS platforms. Attacks on SaaS data are an increasingly common cybersecurity target, and they succeed in encrypting SaaS data half the time, leaving only half of the victims able to fully recover. Differentiating from other ransomware studies, the survey queried senior data professionals at large enterprises of 10,000 employees or more.

Ransomware attacks are successfully targeting both SaaS and cloud data

London, UK, 27th September 2022: Quocirca today published the third edition of its Global Print 2025 study, analyzing how print and digital convergence is shaping today’s workplace. ‘The Future of Work, 2025’ reveals that post-pandemic transformation is proceeding at pace and that the role and requirements of the modern workplace are undergoing fundamental changes. As the energy crisis and ‘Great Resignation’ add increasing complexity to decisions by both employers and employees on the balance between home and office working, changes are set to continue.

The in-depth study was conducted among 1021 office workers and 521 IT decision-makers in SMBs and large enterprises in the UK, France, Germany, and the US.

London, UK; 26th September 2022: Almost half of customer service calls are abandoned due to contact center background noise, with 42% hanging up immediately when they detect the noise.

That’s according to the team behind IRIS Clarity, the AI-powered voice isolation app, which surveyed 1,000 consumers across the UK and US around their interactions with contact centers. The results are compounded by the fact that while all respondents indicated they use voice channels in some way for their customer service inquiries, more than half (54%) said they only use it for critical issues — making voice a premium that is demonstrably failing to deliver.

MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered insights on how Google’s Privacy Sandbox initiative plans to help digital marketers reach customers on multiple platforms, including mobile apps, without the use of third-party cookies.