Promotions Just as Important to Customers as Product Quality

13 October 2017, London: When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 percent of consumers said their purchase decision was driven by a promotion, the same amount that identified product quality as the reason for their purchase.

Europe's GDPR - What Is It & How Does It Affect Email?

One of the things we really strive to do in the Enabler team is keep our clients up to date with the latest goings on in the world of email. Sometimes this is a really fun job, and we get to send around well designed emails or provide updates on the latest coding techniques. Sometimes however, we need to make sure everything we and our clients are doing is in line with the current laws and regulations - *cue sirens*.

In March 2018, the General Data Protection Regulation (GDPR) will come into effect, and I’m here to tell you what it is, why it affects you, and if there’s anything you need to be doing before GDPR comes into effect. 

How Your Intranet Can Boost Internal Communications In The Workplace

Thanks to the advancements in technology, today's businesses are using a wealth of different tools to communicate within their organization. Across all these tools, company Intranets still remain one of the most popular and beneficial platforms for businesses to improve communication within their workplace, helping to build successful relationships between employees, management and office.  Intranets provide businesses with a more efficient communications tool that stores all the assets and information users need to work more effectively, helping to boost the productivity with the workplace.

Security Alliance launch cyber threat intelligence platform ThreatMatch

ThreatMatch is a cyber threat intelligence platform that provides users with relevant, actionable and timely threat intelligence that can be tailored to their unique environments. Using a diverse and extensive range of sources, ThreatMatch provides continuous alerts on how an organization’s attack surface correlates with the threat posed by the malicious actors targeting it.

John Beale, founder of Security Alliance comments: “We were delighted to be invited to launch ThreatMatch at the official opening of the UK Cyber Demonstration Centre.

Why Your Website Needs SSL Certificate Security

Many people believe that website security is only important where personal information, and credit card transactions are involved. This could not be further from the truth. Your website needs security regardless of whether it is an e-commerce site, or blog. SSL is the industry standard in website protection and millions of website owners use it to protect their customer’s details and online transactions.

Searchmetrics Study: Did Google Shopping Really Gain an Unfair Advantage over its Competitors in the EU?

London, U.K., September 28, 2017 - With Google now agreeing to concede to the EU’s antitrust action by creating a standalone unit for its shopping services and allowing rivals to bid for ads shown there, a new study examines whether Google Shopping did in fact gain an illegal advantage over other price comparison sites. And does the search company have a legitimate case in appealing the EU decision?

Findings from TERMINALFOUR's 2017 Global Higher Education Survey

TERMINALFOUR, a digital marketing and web content management platform has a long history of serving the higher education community. This week they announced the results of its 2017 Global Higher Education Survey. The results highlight significant concerns among higher education institutions about student recruitment targets due to proposed visa/travel restrictions.  In a survey of 391 higher education professionals from 333 unique higher education institutions, 56% stated that travel restrictions will directly impact their institution’s ability to meet recruitment targets.