Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Online marketing is not a static process. Over the years, approaches that once worked fine are no longer effective. That means the strategy and even the resources you were using five or ten years ago may no longer be the best way to proceed.

Minneapolis, Minn., Nov. 2, 2017 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced that it has released the latest version of its Helix Plugin for Microsoft Visual Studio (P4VS). This version includes major usability enhancements that take advantage of Microsoft’s new extensibility hooks for source control providers to offer users tighter integration in their IDE. P4VS 2017.2, the second Perforce release for Visual Studio 2017 this year, makes it even easier for developers on Helix Core to connect their repositories in Visual Studio.

Boston – Oct. 30, 2017 – A new survey of contact center agents conducted by Semafone reveals the dire state of contact center data security. Drawing responses from more than 500 agents across industries around the globe, the survey shows that a concerning number of contact centers rely on outdated, risky practices for customer interaction, data collection and fraud prevention. This exposes organizations to inside and outside security threats, and puts sensitive customer information at risk for brand-damaging data breaches.

AUSTIN, TX – October 30, 2017 – AllClear ID, the industry leader in customer data breach notification and response, today announced it was recognized as a “Leader” in The Forrester Wave™: Customer Data Breach Notification And Response Services, Q4 2017 report by Forrester Research, Inc. AllClear ID is one of two Leaders recognized in the report.

Forrester Research, Inc. determines the ranking based on 18 criteria evaluating each provider’s current offering, strategy, and market presence. The report states that AllClear ID’s “core business is customer breach notification and response services…[and] puts a heavy emphasis on prevention and planning.”

"The most important asset in your life isn’t time, but attention. The quality of the experiences in your life doesn’t depend on how many hours there are in the day, but in how the hours you have are used."

- Zat Rana, Technology is destroying the most important asset in your life, NextGov.com, October 3, 2017.

Parrot Bluegrass is the first Parrot quadcopter specifically designed for agriculture, and is the latest Business Solution from Parrot joining and complementing the Parrot Professional range. This includes the Parrot Disco-Pro AG & Parrot Bebop Pro-3D Modeling, which launched earlier this year, and more recently - Parrot Bebop-Pro Thermal. 

Today Cloud IQ, the effortless commerce platform, unveils its latest research report, Me, Myself & I: The Individualization Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalization is not cutting it with consumers and as such how individualization is emerging to benefit both consumers and brands. Consumers are sending a strong message to brands with 69% of consumers wanting an individualized experience, and two-thirds expecting it, and yet only 40% of brands actually offer one today.