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How to Use Gadgets in Marketing

8 years ago By Walter Moore

Tablets, laptops, smartphones, and smartwatches play a big role in our lives. They are great solutions for a lot of issues we have. We use gadgets for communication, traveling, working out, studying, entertaining, etc. The same way your gadget can be a helpful tool in your business. Marketing develops as fast as technology does. Thus, a concrete gadget, or it's more accurate to say a concrete app can boost your business productivity and help you to become better in marketing.

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Acquia Names Michael Sullivan CEO, Dries Buytaert Elevated to Chairman

8 years ago By Bryan Ruby

Acquia announced the selection of Michael Sullivan as Chief Executive Officer, effective in December 2017. Sullivan, 52, has extensive experience in building market-leading, high-growth SaaS organizations and has led the acquisition and integration of numerous companies over the course of his career. He brings to Acquia 25 years of focused experience in content management, archival solutions, electronic discovery and enterprise content governance solutions, and joins Acquia as the company marks its 10th anniversary as a pioneer in cloud-based, open source web content management.

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Enrique Rodriguez is Named TiVo's New President and CEO

8 years ago By Bryan Ruby

The TiVo Corporation announced that its Board of Directors unanimously elected Enrique Rodriguez to the position of president and CEO effective today. Rodriguez also joins the company’s Board of Directors. TiVo is a leader in entertainment technology and audience insights and is well known for it's long history in creation of interactive program guides and presence in the DVR space.

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Hybrid Cloud Business Solutions Are Best For Protecting And Backing Up Data

8 years ago By Eric Dalius

Data is the most significant asset of organizations, and it has to be protected and secured from theft, loss or disasters. Moreover, as the economy is now turning real time, it becomes imperative that data must be available easily so that authorized employees can access it quickly for better productivity and improved customer service that forms the crux of digital business today.

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Top 4 Strategies That Will Improve Your Online Ad Buying Program

8 years ago By Walter Moore

Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Online marketing is not a static process. Over the years, approaches that once worked fine are no longer effective. That means the strategy and even the resources you were using five or ten years ago may no longer be the best way to proceed.

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Perforce Helix Plugin for Microsoft Visual Studio Provides Tighter Integration for Developers

8 years ago By Real Wire

Minneapolis, Minn., Nov. 2, 2017 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced that it has released the latest version of its Helix Plugin for Microsoft Visual Studio (P4VS). This version includes major usability enhancements that take advantage of Microsoft’s new extensibility hooks for source control providers to offer users tighter integration in their IDE. P4VS 2017.2, the second Perforce release for Visual Studio 2017 this year, makes it even easier for developers on Helix Core to connect their repositories in Visual Studio.

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70% of Contact Centers Require Customers to Read Sensitive Data Aloud, Increasing Security Risks

8 years ago By Real Wire

Boston – Oct. 30, 2017 – A new survey of contact center agents conducted by Semafone reveals the dire state of contact center data security. Drawing responses from more than 500 agents across industries around the globe, the survey shows that a concerning number of contact centers rely on outdated, risky practices for customer interaction, data collection and fraud prevention. This exposes organizations to inside and outside security threats, and puts sensitive customer information at risk for brand-damaging data breaches.

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AllClear ID Named a Leader in Customer Data Breach Notification and Response Services Report

8 years ago By Real Wire

AUSTIN, TX – October 30, 2017 – AllClear ID, the industry leader in customer data breach notification and response, today announced it was recognized as a “Leader” in The Forrester Wave™: Customer Data Breach Notification And Response Services, Q4 2017 report by Forrester Research, Inc. AllClear ID is one of two Leaders recognized in the report.

Forrester Research, Inc. determines the ranking based on 18 criteria evaluating each provider’s current offering, strategy, and market presence. The report states that AllClear ID’s “core business is customer breach notification and response services…[and] puts a heavy emphasis on prevention and planning.”