Real Wire

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RealWire is an award-winning online press release distribution service with over 10 years of expertise and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire has been the UK’s leading innovator in press release distribution introducing a Social Media News Release option in 2007 and its patent pending targeting system, PRFilter, in 2010.

Latest Posts

Kameleoon Included as New Entrant in Experience Optimization Platform Evaluation by Independent Research Firm

London, November 25, 2020 -- Kameleoon, the leading web and full stack experimentation and personalization platform, today announced that it has been included for the first time in “The Forrester Wave™: Experience Optimization Platforms Q4 2020”. In this evaluation, Kameleoon’s top scores were in the criteria of performance, platform integration, execution roadmap, and experience optimization technique innovation.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Automation will shape cyber security for better and worse in 2021

24 November 2020: Researchers in WatchGuard Technologies’ Threat Lab are predicting that automation will play a major role in shaping cyber security attack and defense activities in 2021. Traditionally a high-investment, high-return targeted attack, WatchGuard predicts that automation tools will replace manual techniques to help cyber criminals launch spear phishing campaigns at record volumes, by harvesting victim-specific data from social media sites and company web pages. And as society continues to grapple with the impact of COVID-19, it is likely that these automated spear phishing attacks will prey on fears around the pandemic, politics and the economy.

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

Microsoft Research Reveals Top Digital Security Concerns Amongst Employers and Remote Workers

Research commissioned by Microsoft Ireland and conducted by Amárach reveals;

 

Remote workers’ security practices:

·         Over one in four (26%) remote workers have experienced a cyber-attack personally.

·         A quarter of remote workers worry about the security of confidential or sensitive data that they share with colleagues.

·         One in five employees feel their data is more vulnerable when working from home in the absence of normal IT supports.

·         30% still use personal emails to share confidential work materials.

 

Employer’s security practices:

Pandemic-sparked IT Purchases Force 47% of Global Enterprises to Focus on E-Waste

AUSTIN – November 17, 2020—New research launched today by Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile device diagnostics, explores enterprise perspectives on e-waste and highlights both the e-waste and sustainability challenges and opportunities that the COVID-19 pandemic has created. Blancco’s study, The Rising Tide of E-waste, produced in partnership with Coleman Parkes, reveals that nearly half (47 percent) of large global enterprises created roles responsible for implementing and ensuring compliance with e-waste policies specifically to deal with e-waste issues generated from the COVID-19 pandemic.

Missing that spark: New hybrid working world affecting employee learning, team spirit and creativity as we head into 2021

London, UK, 17 November 2020: A new survey by Actus, the UK provider of the award-winning Unified People Performance Platform and HR Uprising Podcast, has uncovered a number of prevailing concerns for employees. These center around lack of opportunities to collaborate, connect and learn as informal face-to-face interactions are restricted due to Covid-19 enforced remote working.

TEOCO honored with prestigious TM Forum catalyst award

Catalyst collaboration wins ‘Outstanding Ecosystems design with CurateFx’ award for its ‘5G Ride On!’ project

Fairfax, VA., USA – 16 November 2020. TEOCO, as part of the proof of concept “5G Ride On!” project, today announces that the catalyst has been selected as a winner in TM Forum’s 2020 Catalyst Awards during Digital Transformation World Series; TM Forum’s flagship digital conference. Championed by BT, Orange, and TIM, and in collaboration with TEOCO, AsiaInfo International, Incognito, Huawei and MDS Global, the “5G Ride On!” catalyst was recognized with the “Outstanding Ecosystem Design with CurateFx”.

Pandemic-driven demand for cloud may be stymied by migration challenges

London, UK – 12th November, 2020 - iland, a leading VMware-based cloud services provider for application hosting, data protection and disaster recovery, today released the findings of its research into customer confidence in cloud services. It found that despite the increase in cloud adoption due to the pandemic, three quarters of organizations surveyed say hyperscaler IaaS instance types may not meet their cost and performance needs for mission-critical applications, while more than one in five are not satisfied with key features of cloud provision such as security, performance, availability and support.