Real Wire

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About

RealWire is an award-winning online press release distribution service with over 10 years of expertise and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire has been the UK’s leading innovator in press release distribution introducing a Social Media News Release option in 2007 and its patent pending targeting system, PRFilter, in 2010.

Latest Posts

New research: Digital self-service now more popular than calling customer service

Crawley, UK, March 22, 2022 – Most consumers are ready to swap customer service calls for digital self-service in the wake of their experience during the pandemic, according to new survey findings released by Macro 4. The research, which examines UK consumer attitudes to household energy and water suppliers, suggests that 61 per cent of customers have become more comfortable interacting with companies digitally since the pandemic, on websites, apps and other online channels. And 60 per cent would now prefer not to call a live customer service person at all if they can solve their issues themselves using online resources.

Sorted launches first-of-its-kind delivery experience report to uncover the science behind online purchasing behaviour

- New report presents neuroscientific findings on digital journeys and the power of emotional purchasing
- Barometer sees fashion sector setting standards high with average score of 80.7, driving demand for digital differentiation

London UK; 21st March 2022: Delivery experience platform Sorted has announced the first-of-its-kind Delivery Experience ‘DX’ report. The research, carried out in partnership with management consulting firm, Think Beyond, put ten leading fashion retailers under a neuroscientific microscope to predict human responses to online shopping stimuli.

A benchmark for other brands

Government authorities are likely to see an increase in cyber warfare attacks, says Holm Security

Stockholm, Sweden, 17 March 2022 – Holm Security is backing the calls of the European Commission and Swedish Civil Contingencies Agency (MSB), who in recent weeks have urged government authorities to check their cyber security defenses for possible vulnerabilities in response to predictions of increased levels of cyberattacks. At the Munich Cyber Security Conference last month, the European Commission Vice-President Margaritis Schinas said that cybercriminals were targeting ‘ever more sectors and entities that are critical to the functioning of our economies and of our societies’.

Customer ‘retargeting’ on mobile driving 100x increase in sales, reveals new Upstream data

Automated retargeting via mobile can drive campaign efficiencies while guarding against spam

Athens, March 17, 2022 – ‘Retargeting’ a consumer via mobile that has already interacted with a brand is more than ten times more likely to result in an order or other positive engagement compared to an initial communication, according to new data from mobile marketing experts Upstream. The improvement is even greater, almost 100 times, if the mobile marketing campaign’s retargeting is performed on the same day the consumer initially engaged with the brand.

ThreatQuotient Elevates Executives from Within, Strengthens International Presence

Multiple award wins in early 2022 also showcase ThreatQuotient’s continued global leadership in security automation

London, UK – March 15, 2022 – ThreatQuotient™, a leading security operations platform innovator, today announced the advancements of two key team members: Cyrille Badeau was promoted to Vice President of International Sales, and Yann Le Borgne was promoted to Vice President of International Threat Intelligence Engineering. Additionally, in early 2022 the company was named the winner of multiple industry award programs, showcasing ThreatQuotient’s leadership in security operations and the impact of the company’s platform across multiple use cases.

Bot myths and fallacies leave two-thirds of businesses at higher risk of malicious attacks

Manchester, UK—15th March 2022—Netacea, the bot detection and mitigation specialist, today announced results from a new report showing that most businesses do not fully understand the threat bots pose, leaving those organizations vulnerable to threats.

The report, The Bot Management Review: Separating Bot Fact from Fiction, surveyed 440 businesses across the travel, entertainment, eCommerce, financial services, and telecoms sectors in the US and the UK. The report found that while most businesses were aware that bots were an issue, many were confused about where attacks originate and what technologies and techniques were effective against bots.

Governments and public sector organizations spend millions globally each year destroying data storage devices despite sustainable alternatives

AUSTIN – March 9, 2022—New research launched today by Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile lifecycle solutions, reveals current practices and policies for device sanitization within the public sector. For Blancco’s study, The Price of Destruction: Exploring the Financial & Environmental Costs of Public Sector Device Sanitization, researchers spoke to 596 government IT leaders across nine countries.

BIXOLON Launches the SRP-S3000 and SRP-S200 to the European Market

Enhancing its growing range of Linerless Label Printer Solutions

BIXOLON Europe GmbH, a subsidiary of BIXOLON Co. Ltd, a leading global Mobile, Label and POS printer manufacturer, today announced the launch of the SRP-S3000 3-inch (80mm) premium linerless printer and the SRP-S200 2-inch (58mm) linerless printer to the European market. Both new models offer intelligent IP23 water-resistant designs with internal power supplies plus value added features making the ideal labelling solution to support Hospitality operations in cafes or kitchens or within Retail and Logistics.

SRP-S3000

Annual Zend PHP Landscape Report Reveals Major Shift Toward Application Modernization

MINNEAPOLIS, MARCH 8, 2022 – Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced the findings of an annual survey in their 2022 PHP Landscape Report.

The survey, conducted by Zend by Perforce, measures the key trends and technologies in the PHP ecosystem. Among the key findings in the report, 77% of respondents indicate plans for containerization technologies, while another 62% of respondents have plans for orchestration.

Star Micronics launches TSP100IV POS printer

High Wycombe, UK, 8 March 2022 International POS printer manufacturer Star Micronics announces the launch of its TSP100IV POS printer. Designed for PC POS in retail and hospitality as well as tablet and cloud POS applications, this latest model in Star’s TSP100 series features multiple interfaces along with integrated Star CloudPRNT™ technology for printing directly from online ordering platforms and websites. It also benefits from Android Open Accessory (AOA) support for direct communication and charging with compatible Android devices.