Strategy

Digital Business is driving adoption of Magnolia.

Basel, Switzerland - December 12, 2014 - Magnolia International, the company behind the award winning Magnolia CMS today celebrated a landmark year with numerous industry awards, strategic partnerships and global brands using the Magnolia platform for digital business. Magnolia continues strong license growth in Europe and North America. It has increased its global workforce by 30% and now has over 75 channel partners.

The implementation of big data has proven to increase a company’s ROI by as much as ten to 20 percent depending on the metrics used. Productivity can also increase by five percent and lead to six percent higher profits than other competitors. Enterprises not using big data in their operations are missing out on the benefits that come from increased data gathering and analytics.

Why marketing teams have not become data-driven

When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software. As technology has evolved, so have CRM systems. Every year brings about new advances, and businesses have needed to adapt to keep up with all the changes. Predicting what’s to come can help organizations prepare in advance. As companies look to the future, they’ll notice several trends that they can be ready for well ahead of the rest of the pack.

By using a Content Management System (CMS) web application; the creation, customization, and management of your website information becomes faster and much easier. You no longer need to master the web programming language just to be able to edit, preview, and publish content and web elements to your blog such as texts, animations, images, and video content. That is why a lot of businesses are now considering the need to leverage a CMS solution for their online presence.

If you're an insider of the content management industry, you're well of aware of the recent claims by some that the content management system is dead. If you're still using CMS as part of your vocabulary, you must not be keeping up with the times because it's all about customer experience management (CEM or CXM).  This is what some want you to believe. It's wishful thinking by those that want to be at the cutting edge of something new and believe you do that by diminishing the value of what we know currently works. Every few years we go through this movement and every time history has shown that the demise of the CMS is exaggerated.

Combined solution will integrate world-class experience management and operational commerce technologies to deliver personalized on-line shopping experiences

I had the privileged of reviewing Liferay Portal for CMS-Connected's "In the Spotlight" segment. This is the first time, I've done a show with new co-host Butch Stearns. The end result is what I think is a great question and answer review of Liferay's products followed by Scott Liewehr's analyst perspective of Liferay the company. In the show, I talked about Liferay Portal and Liferay Social Office. I also had a chance to briefly mention Liferay Sync.

I went out for lunch with one of our customers last week. They are one of the largest magazine publishers in Canada and one of the first customers of our Magazine Suite.

I’ll leave real names out of it, but for the purposes of the article, I’ll call my lunch guest Ben. 

Ben is a media entrepreneur. He started a blog that became one of the most popular in Canada which was then bought by said publisher. He is now a VP.

A few days ago, I received an early copy of a press release announcing the launch of Digital Clarity Group (DCG). DCG is an advisory and analyst company geared toward helping business leaders navigate "digital transformation" in their organizations. To the best of my knowledge, I have never recommend a particular consulting or analyst company on any of my blogs. I'd like to set new precedence and tell you why I think if you're a business leader you should consider hiring analysts from DCG to help you and your company face the upcoming technological challenges that have just started to surface.

"Information technology should enable government to better serve the American people. But despite spending more than $600 billion on information technology over the past decade, the Federal Government has achieved little of the productivity improvements that private industry has realized from IT. Too often, Federal IT projects run over budget, behind schedule, or fail to deliver promised functionality. Many projects use “grand design” approaches that aim to deliver functionality every few years, rather than breaking projects into more manageable chunks and demanding new functionality every few quarters.