By using a Content Management System (CMS) web application; the creation, customization, and management of your website information becomes faster and much easier. You no longer need to master the web programming language just to be able to edit, preview, and publish content and web elements to your blog such as texts, animations, images, and video content. That is why a lot of businesses are now considering the need to leverage a CMS solution for their online presence.
CMS software applications come in various types and are offered by different vendors -- proprietary CMS tools hosted by web IT companies and open source systems such as Wordpress, Joomla, and Drupal. Not choosing the ideal CMS and not implementing the solution wisely can cause trouble once your website is officially launched. These pitfalls include slow speed, no available updates and support, the tendency of getting hacked (due to unsecure framework), and frustrations brought about by not meeting the expectations and demands of your business.
To avoid these pitfalls, we’ll discuss with you the top mistakes you must avoid when choosing and implementing a CMS solution.
Not Doing Research
Before making a decision on which one to choose, it is imperative that you perform an in-depth research first about the variations of content management systems. This will give you an idea whether or not you will choose a proprietary or an open-source tool. To help you with your research, you need to prepare a list of guide questions.
- Do I need a CMS with an easy-to-use interface that can easily be accessed by anyone with little to know knowledge in web development?
- Do I need the ones with complicated features that only my trusted people with a background on CMS can operate?
- What is the downside of using an open source tool?
- In case I will ask a company to make a tailored proprietary solution, what are the features that I want for my company’s CMS tool?
Doing research can also save you a lot of resources in signing-up with an expensive package from a known CMS provider which offers features you may not even need in the first place.
Lack of Clear Objectives Across The Entire Organization
Apart from not doing research, Mike Johnston of CMS Critic highlighted the importance of having a set of clear objectives in the CMS selection process. According to Johnston, “these objectives should be decided upon by all areas of your organization outlined in detail.” Your IT department (being the ones responsible for your website development) may have their own set of objectives in mind, so, they will always look for a way in order to reduce the amount of time it takes them to maintain your web presence. They might suggest incorporating or migrating to the CMS of their preference. But, the end result is a system that fits the needs of one group of people only.
As a company, it is important to meet with all the departments in your organization (especially with your marketing, advertising, and web content production team) when choosing a CMS solution. This is to ensure that the end result will bring maximum value across the entire organization.
Being Complacent With Good Results
Wise Outreach shared a link on its Twitter page alongside its tweet “It takes intelligent and strategic effort to develop an online presence.” One of the wise suggestions that we came across the resource is that “don’t let yourself (or your vendors) become complacent with good results.” In implementing a CMS, you may feel overwhelmed about the visible benefits it brings to the table. But, you should always remain agile to some crisis that could arise. What if your CMS suddenly fails? What if the system needs to be repaired? You must always have a plan B.
Trying To Get All At Once
Software outsourcing company Qarea mentioned on their blog that one of the mistakes when implementing CMS is trying to get everything done at once. Yes, your organization is empowered by your new CMS tool to do dozens of things and possibilities. But, rushing everything in a short period of time can result to poor user experience of your website. “Instead of trying to implement everything, it is better to make a step-by step plan for the enhancements, starting from the most vital features,” the blog write. Remember, putting your presence into an “under construction mode” to revert an error is not a wise option.
These are some of the mistakes made when implementing a CMS. Hopefully, this article will serve as a guide to those who are yet to leverage this web solution.
Kyle Albert is a freelance blogger with a formal training in marketing and web development. For him, CMS is a great solution for your online presence if and only if, you know how to use it effectively.