The online marketing scenario has become customer-centric as the way people consume information has changed dramatically over the years. People are now more peculiar about specifying their needs to the search engines, as they expect to get the exact information at once, in the format that they like, and in the device through which they are performing the search.
With more than 380 new websites launched every minute and 79% of total marketing leads not converting into sales, the pressure on marketers to get their conversion tactics right is very high.
To ward off the fast-growing competition and reduce waste of potential revenue, every element of online business should be optimized for a greater conversion rate.
This article looks into seven conversion rate techniques applicable to any digital B2B or B2C business.
NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.
The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.
Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.
This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.
Global Relay, a leading provider of archiving, supervision, eDiscovery, and analytics has again been recognized as a Leader in Gartner’s 2020 Magic Quadrant for Enterprise Information Archiving (EIA) for the eighth consecutive year.
With over 21 years of experience in securely protecting its customers’ critical communication data, Global Relay offers an extensive compliant archiving and information governance platform with intuitive tools for legal, compliance, and business users, as well as proven scalability to meet the specialized needs of highly regulated industries.
Today, data is omnipresent. Irrespective of the small business industry vertical, it is essential for a business to come up with ways to utilize data for improving business processes. It is imperative to know about the best practices for data management. Additionally, companies should have an effortless data analysis and have robust encryption to secure sensitive customer data.
Do you want to leverage your business data? If yes, Eric Dalius highlights the best practices for data management.
During the summer months the quantity of articles I write and publish are often minimal. I enjoy my summer activities of bicycling, motorcycling, camping, and other family activities too much to sit in front of a computer all summer long. Not being much of a winter outdoorsman and living in South Dakota, the winter months have always been my time for focusing on my personal blog as well as writing some articles for socPub.
Running a blog can be a dream for those that have a passion for writing. Especially when your blog is about a topic or topics that you love. There are definitely some things you want to avoid when running a blog and we’re going to point out five of the most important. Ensuring you don’t do these things will help to ensure you have a successful blog running.
While I may check its pulse now and then, I'm less plugged into the content management system space as I once was. Regardless, in all this time I've never been fully convinced that experience management as it relates to software is a completely unique information system. But I get it, just like country and rock and roll may be just music they're still different genres of music that address and reaches out to a completely different culture base. He's a little bit content management system, she's a little bit digital experience management.
If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for the keywords which are related to your industry. For example, SimplyRest which is primarily a mattress guide website also continuously produces quality sleep related content.
