Content Management

Guest Authors: Only Friends Need Apply

I'm currently working on a new policy for those that wish to contribute articles to this website, socPub. Consider this post a first draft intended to reduce the number of  low quality articles submitted for review and publications by guest authors that are complete strangers to me. My goal is not to prevent new authors from contributing articles to the website but to make sure those authors feel a sense of responsibility and purpose to provide informative quality articles to our site that benefits the reader above all else. 

Search outperforms social based on Episerver analysis of 4 billion sessions

NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high.

20 Common Content Marketing Mistakes To Avoid in 2020

What's your content marketing strategy for 2020? Will there be white papers and long-form videos, case studies, and podcasts? Before you get busy, take stock of possible mistakes you may have committed in 2019 and learn to avoid them by 2020. 

Content marketing mistakes may range from something as significant as posting a distasteful ad to something minor such as failing to repurpose content. Either way, you should avoid or stop committing the following common content marketing mistakes:

9 Improvements Your Tech Business Should Make Next Year

We're living in a time of extreme global competition and rapid technological changes. For your business to remain competitive, you have to stay on top of day-to-day improvements and advances in technology. You might think you have an automatic handle on shifts in technical knowledge since you're in the industry, but it's impossible to stay on top of everything unless you make a concerted effort to do so. 

Important Reasons Why Infographics are Crucial in Content Marketing

The online world is one colorful, versatile palette of content formats. Different businesses rely on a range of content kinds to appeal to their target audience and to differentiate themselves from their competitors, so you see brands post social media polls to drive engagement, sponsored posts to gain more visibility, Instagram imagery to inspire their followers, and YouTube tutorials to educate their audience. Of course, the relevance of the written word never wanes, so businesses still religiously stick to their blog-posting schedules. However, what is the relevance of infographics on this wide spectrum of content formats?

Leveraging Googlebots Detection of JavaScript Redirects for Ranking

In the last I/O developer conference held in May 2019, there was an official announcement from Google that Googlebot web crawler is up-to-date with the latest Chromium version. This featured update also made Googlebot capable of crawling the modern websites to access those features too modern browsers demands like the use of JavaScript.

Five Types of Online Maps Your Site Visitors Are Looking For Lexie Lu Wed, 11/20/2019 - 11:38

There are many different reasons for adding an online map to your website. It offers visitors a point of reference based on location, weather or even geographic locations served. Some businesses benefit more from maps than others, and different types serve various purposes. 

There are around 30 million small businesses in the United States, with small-business owners earning about $50,347 per year. If your company has a brick-and-mortar location, office space or distribution area, then a map shows users exactly where your products are available or where to find you. 

Let's Get Physical (less digital)

Nothing earth shattering but you may have noticed that I made a slight change in the list of categories displayed across the header of this website's pages. The topics of Marketing and Social Media have been removed and replaced with Experience Management as well as Vehicles (planes, trains, automobiles, and motorcycles). These changes are a reflection of my longstanding desire started two years ago to diversify the topics covered on the website socPub.

12 Additions You Should Make to Your Business Site

Have you ever visited a website that created a strong impression and made you want to return again? What is that special formula that makes one site appealing and another boring? A basic website includes some features you'll see over and over again. You can expect a navigation bar, a footer and content. However, you can make a number of simple additions to a business website that enhance the user experience (UX) and help your site stand out from the competition.