Strategy

Technology doesn’t stand still and neither should your company. When you’ve caught up with the latest software or business tech, something newer and better emerges.

This ever-changing landscape can be dizzying. Taking steps to avoid falling behind and losing efficiency, productivity and profitability is vital. For small and medium business owners, designers and marketers, this creates an opportunity and a challenge.

Here’s how to understand the complexities of buying and selling tech assets so you can make informed decisions.

Sustainability has become a hot topic for people around the globe, especially those in business. As climate change is here and continues to affect our daily lives, everyone is feeling the pressure to take action and stop it. Today, more companies of every size are embracing sustainable practices. They are opting to become an eco-friendly business and switching up the way their company operates.

While some companies see the adoption of green practices as a total disruption to their operations, those that do turn over a new leaf will thrive. Here are some of the most compelling reasons behind this change and the benefits you may reap when putting the planet alongside profit.

Custom packaging improves sales and product reception. Having a plan from the moment your design team starts brainstorming until the item reaches stores creates a cohesive experience. Consumers will respond better to the finished product when you put them first throughout the conceptualization.

Missing a step along the way can reduce the effectiveness of your product launch. For the packaging to fire on all cylinders, such as branding, product placement and grabbing attention, designers must consider everything from audience demographics to rival products. Having a blueprint for the various steps from concept to completion helps ensure success. 

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions.

The manufacturing industry is one of the top business sectors impacted by advances in artificial intelligence (AI) and big data analytics. Now that factories have embraced some of the robotic trends and automations, they’re looking at ways to tap into sustainability trends and make their companies more eco-friendly. 

Businesses are constantly seeking ways to create a positive customer experience. One of the latest approaches gaining momentum is the incorporation of biophilia, our innate connection to nature. Recent research has shed light on the significant impact that biophilic design can have on customers’ overall experience.

As a business owner, you may be curious about how to implement this concept to create a more engaging and enjoyable environment for your customers. Discover the latest research findings and practical applications of biophilic design principles so you can make your business flourish.

Starting a company is a risk in itself. Tech businesses sometimes take years to see growth. It’s natural to feel pressure as an entrepreneur with employees and clients relying on success. Unfortunately, some CEOs get into the habit of avoiding risks and taking the safe road. Doing so may mean the brand misses out on excellent opportunities. 

Finding the right balance between risk-taking and risk-avoidance ensures a brand grows steadily without imploding on itself. Taking the wrong risks costs companies money and may even cause them to shut their doors permanently.

The goal of many law school graduates is to land a job at a mid sized or large law firm right out of school. They value the security and learning opportunities from experienced lawyers, the benefits of having existing clients, and the relief of practicing law without concern for the business side of things.

For the more entrepreneurial among them, the appeal of starting their own solo firm is more attractive than working for someone else. This offers control and flexibility, and despite the risks, they can build something that’s theirs.