Strategy

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

Business Turnaround Expert Cites Keys to a COVID-19 Comeback

The September 11th attacks. The Great Recession. The COVID-19 pandemic.

All three of these seismic and tragic events have resulted in heartbreak to humanity, including loss of life and our emotional well-being—both individually and collectively. Of course, accompanying these global crises were monetary meltdowns reminiscent of the Great Depression that commenced in 1929 and lingered until the late 1930s.

Consumer driven strategies will be vital for retailers to bounce back from lockdown, says B-Stock

London, UK, 29 June 2020: As stores across Europe begin to re-open their doors, retailers who have survived lockdown will need to navigate the uncertainty of the retail landscape and adapt to new market strategies for business to continue, urged Giorgio Vitale, Head of Business Development EMEA at B-Stock.

Due to the impact of COVID-19 the retail landscape has changed drastically and the changes to the way that consumers used to shop were felt by everyone. While younger buyers are likely to embrace shopping again far quicker than those aged over 50, retailers will need to adapt their strategies to give confidence back to their consumers, advised Vitale. 

The Right and Wrong Investments Your Tech Business Should Be Aware Of

Building a tech business from the ground up is a tremendous effort that can take some serious cash. Often, however, tech companies staffed with talented devs and businesspeople fall into a few of the same pitfalls — even if they have enough money to succeed. They may fail to invest in essentials or allow certain expenses to overtake what really matters.

These are a few of the right and wrong investments for any tech business, and how you can prioritize your spending for success.

The Right Investments

If you want to increase your cash flow, consider some of these worthwhile investments.

How to Be a Courageous Leader in the Post-Pandemic Era

While some contest, or outright refute, whether or not former British Prime Minister Winston Churchill famously said “success is not final, failure is not fatal: It is the courage to continue that counts,” the power of that statement looms large irrespective of origin. Amid the wildly unforeseen fallout from the COVID-19 pandemic, this quote is rather prophetic. It speaks to prosperity not being taken for granted and the notion that failure in and of itself isn’t a death knell and.

How the Pharma industry can mitigate digital risks as criminals leverage Emotet during Covid-19

19 May 2020 – Barcelona, Spain – Blueliv, a leading European enterprise-class cyberthreat intelligence company, today announced its new report, ‘Sounding the Pharma Alarma’, to provide an overview of the current pharmaceutical threat landscape. The new report highlights the threat actors targeting the industry and the specific tools they are utilising as they look to capitalise on an industry that is working to combat Covid-19, yet finds its security vulnerable in its wake.

5 App Development Tips to Help You Avoid Disaster

Let me tell you, in plain and simple words – app development seems easy only in the labs. It is when you step into the game yourself that you realize that it was nothing but a smokescreen. You have to work hard and ensure that users enjoy a seamless experience. It doesn’t matter if you are a pro or a newbie. You can come across troubles that you never knew existed.

A report published by Fortune shows that 75 percent of app downloads open an app once and never come back. 

And that’s not it.

Report: 86% of IT Decision Makers Believe Shortage of Talent Will Slow Down 2020 Cloud Projects

​​​​New data released today found that 94 percent of IT decision makers face barriers to cloud success, with a majority citing a shortage of talent as a top challenge. The survey report from Wakefield Research and Logicworks, a leading cloud migration and managed services provider, highlights why cloud projects tend to slow down, and confirms that non-technical challenges are the most significant roadblock in cloud transformation efforts.

11 Recycling Tips for Tech Businesses

Recycling isn't only for huge corporations or community organizations. Even the smallest of tech startups can benefit from adopting a green philosophy. You'll save money and do something good for the environment in the process. 

According to the U.S. Environmental Protection Agency, the country generates about 267.8 million tons of solid waste annually, or around 4.51 pounds per person each day. Only 94 million tons of that get recycled or composted. With only a 35% recycling rate, there is a lot of room for improvement, especially in the business sector. 

The Cloud Trap: Strategies to Avoid Lock-In

Attend any major tech conference and it’s a good bet that someone will be on stage talking about the accelerating rate of change in technology. It’ll most likely be the keynote speaker, listing several examples to help the audience grasp the power of exponential change that we’re experiencing today and will continue to experience moving forward. This isn’t a knock against industry evangelists for continuing to harp on this very important point.