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Software Development

Harnil Oza

CEO Corner: Harnil Oza on Social Media Marketing - How It Is Done

8 years ago By Guest Author

So you have gone through the rigorous, time-consuming and very expensive cycle of idea generation, coding, design, app testing, etc., and have created an app that you hope would “break” the Apple App and Google Play Store when it is launched. Congratulations! You have done a great job. However, you must remember that creating the first part of the app development process. The other part (which is even more important) is ensuring that you publicize the app so that more people will see and use it. The goal is to make your app stand out from among the millions of apps on the various app stores.

76% of Subscribers are Interested in Single Sign-On Services from their Mobile Operator

8 years ago By Real Wire

When it comes to single sign-on and storing their personal data, subscribers trust mobile operators ahead of Facebook and Google

REDWOOD CITY, CA – September 12, 2017 – Independent research conducted in the US and UK on behalf of Openwave Mobility, a software innovator enabling operators to manage and monetize mobile traffic, has found that the majority of mobile subscribers (76%) welcome help from mobile operators who can offer them sign-ins for apps and services.

Design for Mobile - CC0 Creative Commons

The Next Progression of Your Website: The Case for Progressive Web Apps

8 years ago By Rebecca Shipley

In combining the best components of mobile apps with the best components of websites, progressive Web apps (PWAs) offer a new, exciting way to engage with consumers via the mobile web. These PWAs function as websites that allow users to view them and interact with them as they would do with a mobile app. They do not have to be online in order to work, which enables them to be used at any time, on any device, and from any web browser. Each and every person who goes to a particular PWA will access the same version of the site. Plus, a PWA can be downloaded directly to their home screen, so users get to skip a visit to the app store on their device.

Brits Demand New Legislation on Artificial Intelligence

8 years ago By Real Wire

A new study from MACHINA Summit.AI published today shows that the overwhelming majority of Brits (75%) believe that the UK needs new regulations to control artificial intelligence. These findings come in the wake of Tesla boss Elon Musk’s recent dire warnings that ‘AI is our biggest risk existential threat.’

The survey reveals that 44% believe the UK Government should lead new AI regulations. 28% prefer an independent global body to take control, with just 11% wanting the technology industry to head it up. Post-Brexit, the EU gained a paltry 8% support.

Hands holding phone with Facebook logo - CC0 Creative Commons via Pixabay - geralt

How to use Facebook ads as a cost effective marketing tool?

8 years ago By Juned Ghanchi

As a modern-day marketer, it is easy to get lost in the hustle and bustle of marketing strategies with no clear plan of action. The ad hoc strategy of creating videos, blogs, emails, SEO, guerrilla marketing, and cold calling, with absolutely minimal connect with the prospects, never delivers optimal results.

It is essential for app developers to choose specific marketing channels for their app and then delivers consistent effort on each platform. Social media channels offer a force that connects the largest communities and individuals worldwide. Billions of people across the globe keep checking social media every day.

Digital Desertion: Poor Websites and Apps Push Brand Consumers Away

8 years ago By Real Wire

NEW YORK – August 24, 2017 – Internet users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica, the performance monitoring and testing experts. In a clear call to action for organizations around the world, Apica’s survey found that three quarters of respondents expect websites and apps to perform faster than they did three years ago.

Why is a database software company a finalist in the 2017 DevOps Industry Awards?

8 years ago By Real Wire

Cambridge UK, Thursday 17 August - A surprising name has emerged among the finalists in the 2017 DevOps Industry Awards. In the Leading DevOps Vendor category, Redgate Software, known for its database development tools, appears alongside companies more traditionally associated with DevOps such as Puppet and CA Technologies.

The inclusion is an important signal that DevOps, which itself emerged less than a decade ago, is evolving yet further: the database has entered the picture.

The recognition as a finalist in the Awards follows a year in which Redgate has made a determined effort to introduce DevOps to the database.

Perforce customers honoured in the UK’s leading games industry awards

8 years ago By Real Wire

Wokingham, UK, July 26, 2017 - Perforce, the most widely used version control and collaboration solution in the game development industry, is delighted to announce that 20 of its customers – from start-ups studios to large organizations - have been honoured by the Develop Awards, including Studio of the Year Guerilla Games.

8 customers were outright winners of 11 award categories:

SQL Prompt v8 brings true collaboration to SQL development

9 years ago By Real Wire

Cambridge UK, Thursday, June 1 – The latest version of SQL Prompt, the popular SQL formatting tool from Redgate Software, introduces a new feature that can reformat SQL code to a preferred style in one click. It means developers can write code in their own style and then switch it to their company-wide style to share it, making true collaboration and standardization possible instantly.

Flexera Embeds Open Source Security Scanning into Software Development Build Process

9 years ago By Real Wire

Maidenhead, UK – May 10, 2017 – Flexera, the company that’s reimagining the way software is bought, sold, managed and secured, announced today it’s reimagining software supply chain safety. Flexera’s the first-in-industry to embed open source security into the heart of the software development build process with automatic analysis detection. It will help keep the software supply chain secure by enabling 100,000 developers around the world to sell clean products, free of open source vulnerabilities and license compliance risk.

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