Privacy

The Digital Privacy Paradox: Encrypted Messaging App ‘Session’ Solves What Others Won’t

In the past decade, instant messaging has become the backbone of modern communication, seamlessly connecting billions of users worldwide. From casual conversations to mission-critical business discussions, these platforms are deeply embedded in our daily lives. However, as their user bases have soared, so have concerns about privacy and security. Many of the most popular messaging apps, despite offering encryption, still expose users to significant privacy risks. The issue isn't just about securing message content—it's about the vast amount of metadata these platforms collect.

Navigating the Privacy Concerns of Biometric Data in the Workplace

Biometrics are an increasingly common part of everyday IT functions. Facial or fingerprint scans offer a streamlined, reliable way to secure access to sensitive systems or bolster multi-factor authentication (MFA) practices, but they’re not without their controversies.

As cybercrime and digital privacy concerns have risen, the use of biometrics in the workplace can face scrutiny. Employers and IT managers should consider the potential drawbacks and create a formal plan to address them before implementing any biometric security measure.

How Radical Transparency in Zero-Party Data Collection Builds Consumer Trust

Customer data is incredibly beneficial for allowing company representatives clear feedback about what people like and dislike, along with the aspects that would earn or retain their loyalty. However, this is an era when many hesitate to provide information about themselves, typically because they want to know how the recipients will use it. Zero-party data can solve these problems.

Why Data Transparency Leads to Stronger Customer Experience

Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.

Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience. 

In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox

MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered insights on how Google’s Privacy Sandbox initiative plans to help digital marketers reach customers on multiple platforms, including mobile apps, without the use of third-party cookies.

Four Clear Signs that Your Business Isn't Paying Enough Attention to Data Protection

Data protection involves more than just keeping your customers’ personal information safe. You also must be aware of state, federal and international laws regarding data privacy compliance. Busy entrepreneurs may find data protection falls to the wayside amidst the dozens of tasks vying for attention.

Illegally obtained digital identities traded on Genesis Market increase by 250% in two years

Manchester, UK – 22nd April 2021 – Netacea, the bot detection and mitigation specialist, has today published new research into the Genesis Market, the world’s largest invite-only deep web marketplace that trades digital fingerprints and enables buyers to impersonate a victim online. Netacea’s report ‘Buying Bad Bots Wholesale: The Genesis Market’ reveals that since April 2019, the number of stolen digital identities available to purchase on the marketplace has increased from 100,000 to over 350,000 today, with more than 18,000 being added each month.

Things to consider before buying the perfect paper shredder

There is popularity among paper shredder because of safety of the documents and some privacy matters. If some companies are not using a paper shredder then it can spoil their business. If you do not know how to choose a paper shredder for your business or are not aware of the things which should be considered while purchasing a paper shredder, these are the point you can go through to identify and see what you may need to look for in a paper shredder.

Unisys: More than Three-Quarters of U.S. Citizens Accept State and Local Governments Sharing Their Personal Information across Agencies

BLUE BELL, Pa., September 12, 2019 – Most U.S. citizens acknowledge and accept that state and local government agencies share their personal data, even when it comes to personal information such as criminal records and income data, according to a new survey conducted by YouGov and sponsored by Unisys Corporation (NYSE: UIS). However, the survey found they remain concerned about the security of the data.

Over 60% of world population to be covered by GDPR-style legislation, according to Redgate analysis

Cambridge UK, Tuesday 4 June 2019 – Demonstrating the increasing global emphasis on improving data privacy following the introduction of the GDPR one year ago, 16 countries and 13 US states have plans to introduce similar legislation, Redgate analysis has found. Along with the current 28 member states of the EU, this means that over 62% of the world’s population will be protected by tougher data privacy laws moving forward.