Opinion

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

Size doesn’t matter: 5 ways predictive analytics prove your customer relationship management methods are likely falling short

Small businesses need to leverage every possible opportunity to drive revenue and minimize costs. Therefore, it makes sense to utilize apps that enhance the profitability for your company.

Here are several cloud and mobile small business app ideas that might help you drive more profit!

Customer Relationship Management

CRM is a system that you likely use to manage your entire marketing system, from prospecting to communication, and through relationship management. Many companies prefer cloud-based software solutions at this point. Additionally, a lot of the leading CRM providers offer mobile apps.

The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster maximized marketplace engagement and breed brand loyalty

By Kevin Lund

Expert strategies for helping people to shift their focus away from their problems and onto a more positive, productive and rewarding life

By Dr. Jeffery Chapman, Sr.

Learning from the past, taking security seriously and protecting the consumer must be at the heart of developing propositions for the Internet of Things (IoT) because it’s all about personal data, Greenwave Systems’ Chief Scientist advised today.

Speaking at the Broadband World Forum, Jim Hunter told the packed show floor that the real opportunity in the Internet is in connecting it with people; being able to put individual pieces of data about people’s lives into context to make it meaningful.

Content that is produced online becomes a source of driving traffic. Online content is key to the success of every business. To be in the top searches and to be in the top trends, fresh content has to be produced that the audience loves.

Managing all of that content can be a very tiresome task for a business. For enterprise business teams, it can be close to a nightmare if they have to sort out content creation, scheduled publication, planning and executing. The content needs to be cutting edge and be planned and executed seamlessly along with the pile of spreadsheets and meetings.

2017 will continue to be an innovator’s market, and if you’re not evolving to meet the needs of your customers or following along with the current trends, then there is a good chance that you’ll be left behind. A prediction by Internet Retailer claims that online spending in the U.S. will generate $355 billion in 2016, a number that's expected to exceed $400 billion per year by 2018.

Today the teaching pedagogy has changed dramatically. With innovations in technology and increasing student mobility, educational delivery is changing constantly. Many schools have adopted the idea of personalized learning and they examine each student on their cultural background, needs and interests to create a customized educational program to generate interest and maximize outcomes. Similarly, schools, colleges and universities across the country has infinite data on students, teachers and staff which has to be effectively managed and analyzed to uncover insights that can improve operational effectiveness and boost student engagement.