Opinion

How do you spot a modern Einstein? Thick glasses, braces, tucked shirts in high-waist pants, walks fast and always slouching—these are the typical geeks that Hollywood presented to the world. But such descriptions do not hold true these days.

They are no longer just stuck in a basement inventing a time travel machine. They are no longer just looking at a blackboard trying to solve the most complex math problems. There are also digital nerds, and they are as cool as the guys we hang out with on a Friday night. These tech-savvy individuals rule what we now know as digital marketing, which is practically a nerd’s world.

Digital Transformation is bringing content, insights and experience together to generate value. The use of digital transformation helps enterprises to streamline their business processes which are essential for achieving ideal output. With the advent of upgraded applications, enterprises are investing major proportion of their revenue in digital technologies and in research and development for the organic growth of the company. Today, it has become important for all CXOs to look technology adoption in line with the business needs of each department and function.

Cloud is no longer difficult for people to understand, express or accept. There were initial regulations and what not’s that did not make it through for cloud computing to become the stable of almost 95% of enterprise consumers.

If one looks at how everything started, thing were not looking good for cloud. The first and most basic issue for cloud computing was to make sense of the benefits they had to offer.

Barry Mattacott, marketing director at security specialist Wick Hill Group, looks at the security risks of linking more and more smart devices to our networks. Are we just creating ever more vulnerable endpoints in today’s world of the Internet of Things?

Back in the good old days, we nailed the front door up tight with a firewall and we knew, that with good security on our gateway, our network was safe from the nasties of the outside world. But those pesky kids in their bedrooms, not to mention state sponsored cybercriminals, worked out that they could circumnavigate our state-of- the-art firewall by looking for a way in at the opposite end of our network - the endpoint.

Every day there are technological breakthroughs that occur behind the closed doors of research labs (and house garages where some startups begin), and then there are the breakthroughs that “go mainstream” with consumers. 2015 saw so many that it is difficult to condense the list to five. The following impressive technologies made the cut because they improve convenience, productivity, and efficiency (in addition to having that barely definable “wow” factor).

1. Wearable Smart Devices

If one thing is clear, big data has a bright future ahead of it. More businesses and organizations than ever before have bought into the idea of collecting vast amounts of data, analyzing it, storing it, and eventually using it to improve operations, make accurate forecasts, and even create new products and services. With such tremendous potential, many investors have seen big data as a clear target for growth. Pinpointing just how to invest in it, however, has been a challenge. One could notice a promising startup and ride it out as the business grew or failed, depending on what they offered. A more likely scenario that investors are paying more attention to is that of data centers.

The idea of a “headless CMS” is gaining momentum lately.  If you’ve not heard of it, the concept is that of a decoupled CMS in the sense that content storage and management is handled entirely separately from the presentation.

For the past few years, we have heard a lot about the benefits of augmenting the Enterprise Data Warehouse with Hadoop. The Data Warehouse vendors as well as the Hadoop vendors are showcasing how Hadoop can handle unstructured data while the EDW will continue to remain as the central source in an enterprise.

When it comes to content management systems, these two questions are the ones that I get asked the most:

• What is the best CMS out there?
• What features do I need to have in my CMS?

Here on the website, we've tried answering that question through a number of articles we have published over the years. But in reality my initial answers to the first question are almost always:

Cloud computing started out as a fledgling tool for businesses, but in recent years, it has grown to be one of the most beneficial and trusted tools in the modern business landscape. Like it or not, cloud computing is now mainstream, used by more businesses and average consumers than ever, and it only means the future of cloud computing will feature even more growth. With the serious effect it’s having on the business world, what does this mean for you?

1. Enjoy Smarter Spending and Better Service