Selling online has become a norm, from physical products to digital content. Selling on marketplaces like eBay and Amazon is becoming more accessible than ever before. But these intermediaries will have the utmost control over what you can sell and how. Moreover, these platforms can throw you out at any moment. And, they will not be accountable to you in any way when things go south. So, Be cautious.
Ever since the dawn of modern website design, PHP has been the king of all server-side scripts. It provides better security, quicker turn-around time and it is much cheaper than other server-side scripts that are still struggling to find dedicated followership. Almost all the popular business websites, organization platforms and social media sites we see today still use some version of PHP. Facebook started out with a simple version of PHP, and right now, they have derived their very own, super complex server-side scripting language from the basics of the good-old PHP. Wikipedia still uses PHP in mint condition. The language has seen innumerable updates, yet it is easy to master and multifarious in every way.
Auctions provide a level playing field to buyers and sellers alike with a fair amount of transparency in the process thereby creating a win-win situation for both. That is the primary reason why auctions are among the most trusted marketing channels that have lived for more than 2500 years. The first auction happened in Greece around 500 BC where they sold young girls as brides. Since then, auctions have become a part of human civilization and evolved as civilization progressed. Interestingly, the evolution of auction as a marketing channel has transformed it into a platform for creating a virtual marketplace by using technology. Online sales have turned out to be a boon for many industries especially the real estate sector.
To succeed in any business, you have to take your business to people instead of waiting for them to come close to it. This is particularly true for online businesses especially e-commerce business that caters to B2B and B2C segments. With the majority of the population spending more time on the social media networks, it becomes imperative for e-commerce business to tap into the immense potential of social media for business gains. As the social media has now become a religion for most people and is an integral part of our lives, online businesses have to rework its marketing strategies with social media in mind.
The presence of numerous website builders and CMS platform options makes setting up a store online a lot easier than it was before. Therefore, we see a lot of new spicks and span new e-commerce stores with a wide array of products but no customers. Many business owners are often too quick to blame their website template and core code for the lack of traffic. Nonetheless, how responsible can your code infrastructure be if several other stores are using the same code type or the same template?
What is an e-commerce site without mobile-ready designs? Obviously antique! Mobile devices are the present and the future of e-commerce and marketing. Mobile users took over desktop traffic a long time ago. Irrespective of your website builder platform and CMS, you need to take a step towards optimizing your website for your mobile using customers right now. A good mobile-ready site is easy, light, fast and navigation-friendly.
To succeed in e-commerce, look for new ways to serve basic needs - David Mattin from TrendWatching told about 200 digital professionals at the Handelskraft conference in Munich, Germany. A seemingly simple statement, but as the lead trend spotter went on to show, innovation is about how we deal with emerging expectations. Look at how Uber has led us to expect one-touch service for getting from point A to B.
Mattin outlined four trends in e-commerce in his lively talk. Here they are in the order that the audience rated as important for their businesses.
San Francisco, 05 December 2017 - New research from Ovum, the market-leading research and consulting firm, reveals that North American commercial banks are continuing to increase their investment in real-time payments (RTP). The report “The rise of real-time payments in North America”, commissioned by Icon Solutions is based on responses from more than 7,000 CIOs and other senior IT decision makers. The study shows that while implementing RTP infrastructures later than global peers, U.S. and Canadian institutions are looking beyond the basic implementation of new payment rails.
New York - December 4th, 2017. One week on from Cyber Monday, Apica - the leading provider of comprehensive software testing and monitoring solutions - has unveiled the 2017 Apica Web Performance Index (WPI). The annual index evaluates and ranks the web performance of some of the 200 top e-commerce websites in the US and Europe, during one of the busiest retail periods on the calendar. 2017 saw one million dollars per minute being spent at the peak of Black Friday sales, indicating that regular website and application testing, especially at peak times, has never been more important.
With a large majority of the global population increasing their smartphone and tablet usage when it comes to browsing for and buying products online, it makes sense to build your business a functional and easy to use mobile app. Providing a mobile app for your customers not only gives them another platform in order to buy products from your company, it will also help your reputation and give your business a more professional and up to date appearance. If you’re considering developing an app for your business, here are just some of the potential benefits you might experience.
