Ecommerce

How Retailers Use Software to Improve Customer Experience

Technology has penetrated almost every segment of the retail industry, from inventory management to customer service. The latest software solutions driven by machine learning, artificial intelligence, and automation allow for faster data analysis and deliver highly personalized customer experiences.

Here is how you can use software to boost user satisfaction.

Big Data Is the Future of the Retail Sector

In the competitive retail sector, brands need to continuously analyze market trends, monitor competitors, and collect customer data. That is where big data steps in. 

Consumers demand assurances from online trade-ins as 57 percent expect to upgrade to 5G mobile devices in next two years

AUSTIN and LONDON – May 26, 2021—New research launched today by Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile device diagnostics, reveals consumer attitudes toward online device trade-ins. It also outlines the revenue opportunity for operators, retailers and original equipment manufacturers (OEMs). Blancco’s study, Online Device Trade-Ins: Building Trust in an Invisible Process, found that 57 percent of global consumers expect to upgrade to a 5G device in the next 24 months. Of these, almost half (49 percent) intend to trade in their old device as part of the process.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

An Ecommerce Business Guide for Handling Black Friday and Cyber Monday Like a Boss

Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.

This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.

Why Your Business Should Invest More Into Logistics

Logistics encompasses moving goods from their origin points to their final destinations. It also involves warehouse management, since knowing when you need more goods is a crucial part of ensuring customers receive them on time. Here are several compelling reasons why ramping up your logistics investments is a smart move.

E-Commerce Activity Is Rising

Your company may not solely operate online, but it may be a good time to consider letting customers buy some products over the internet. Many consumers love the convenience of shopping at any time of the day and getting what they need with just a few clicks.

Video Calls Trigger Home & Garden Purchases, New Research Finds

Over half (51%) of UK and US consumers indicated in a new survey that being at home during the pandemic lockdown has motivated them to spend money on making their living environment a more comfortable and fun place to be. And over a third (36%) agreed that seeing inside the homes of friends and colleagues in pandemic video calls has inspired them to improve their own home environment. 

52% of the sample reveal that their household has bought at least one product online during lockdown to make their indoor or outdoor living space nicer or more comfortable. And the trend is likely to continue – with 55% expecting to be spending more time in their homes or gardens even after lockdowns have completely lifted.

Consumer driven strategies will be vital for retailers to bounce back from lockdown, says B-Stock

London, UK, 29 June 2020: As stores across Europe begin to re-open their doors, retailers who have survived lockdown will need to navigate the uncertainty of the retail landscape and adapt to new market strategies for business to continue, urged Giorgio Vitale, Head of Business Development EMEA at B-Stock.

Due to the impact of COVID-19 the retail landscape has changed drastically and the changes to the way that consumers used to shop were felt by everyone. While younger buyers are likely to embrace shopping again far quicker than those aged over 50, retailers will need to adapt their strategies to give confidence back to their consumers, advised Vitale. 

Nosto Recognized as 2020 Adobe Commercial Exchange Partner of the Year

NEW YORK (Apr 15, 2020) - Nosto, an Adobe Exchange Premier Partner and AI-powered commerce experience platform, has been honored as the Commercial Exchange Partner of the Year. The annual awards recognize those partners that have shown exceptional leadership and growth in the Adobe Digital Experience partner ecosystem.

As a Premier Partner in the Adobe Exchange Partner Program, Nosto's Magento Commerce integration uses onsite behavioral data, performance metrics and product attributes to help Magento merchants create relevant one-to-one shopping experiences in real-time, driving higher conversion rates, average order values, and, ultimately, higher revenue.

7 Ways to Make Your Ecommerce Business Ready for International Sales

Your online Ecommerce store has the ability to sell the product in every possible corner of the world where the internet has been able to put his mark. But many are still backing from going international because of the complexity of cross border logistics fulfillment. 

Yes, going international is not an easy task but it has great potential for the growth, your Ecommerce store can have. As per one study, more than 45% of global shoppers have shopped from international stores. That’s why it is more important than ever to get into the international market and take the piece of the pie for yourself. 

New Research: Reviews, Discounts and Photos most likely to Drive Online Purchases

NEW YORK (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to make purchases from brands whose websites integrate social proof in the form of content other customers share about the brands on social media.

And while Voice is still a relatively new channel, one out of four (25%) of DTC brand customers who were polled say they are making voice purchases (5% often and 20% sometimes).