Ecommerce

AI Supercharging U.S. E-Commerce Counterfeit Crisis

An explosive new report, "The Counterfeit Buyer Teardown," paints a concerning picture of a rapidly evolving and increasingly sophisticated counterfeit goods market, driven by a new factor: Artificial Intelligence. Forget the back alleys; findings from the research—conducted by market research firm OnePoll and AI company Red Points in February 2025—highlight that the future of fakes is digital, AI-assisted, and alarmingly mainstream.

In today's digital landscape, it makes sense for you to transition your brick-and-mortar store to an e-commerce platform. Today's customers want convenient, flexible shopping experiences with around-the-clock access to goods and services.

Of course, taking advantage of a broader customer base, lower overhead costs and the ease of targeted advertising requires a careful, well-thought-out approach. Here are eight tips to help you launch your e-commerce business model.

A new study has revealed a growing concern in the digital marketplace: artificial intelligence is playing a major role in the rise of counterfeit shopping. The findings are detailed in a comprehensive new report, titled The Counterfeit Buyer Teardown—the largest ever conducted on U.S. counterfeit e-commerce. Among other alarming conclusions, it highlights how AI is accelerating both accidental and intentional purchases of fake goods online.

Businesses frequently handle sensitive customer information when collecting it for payments through credit card details and personal data. Ensuring customer info remains out of the hands of cybercriminals is crucial to a company’s reputation and how much people trust it. 

It's crucial to secure payments to maintain customer trust and prevent damage to the brand’s reputation. While most people understand a company isn’t necessarily responsible for a cybercriminal attacking its databases, they will want to know that the business did everything in its power to prevent it and have a plan for what to do should the worst occur. 

The rapid growth of e-commerce has created immense opportunities for businesses, but it has also introduced a host of financial risks. Online retailers face all kinds of challenges that can impact revenue and long-term stability. As digital commerce continues to evolve, so do the tactics that cybercriminals use. E-commerce companies need to implement various security measures to protect themselves from financial vulnerabilities.

Although a product’s packaging protects what’s inside, it can also strengthen your brand, catch people’s interest and encourage repeat purchases. How can you capitalize on the package to make it an opportunity?

E-commerce businesses thrive on client satisfaction, and the returns process is a critical component of that contentment. An inefficient or complicated return experience can result in dissatisfied buyers, negative reviews and a decline in repeat business. Streamlining the procedure is essential to maintaining customer loyalty and operational efficiency. 

Explore practical strategies for optimizing e-commerce returns tailored for business professionals looking to enhance this vital aspect of their operations.

Sales content management systems (CMS) are crucial for organizing content assets and ensuring sales reps can engage prospective customers with the right content. Without a CMS, sales reps typically feel overwhelmed with the content they must choose during their sales process. Various types of content can stimulate information overload and sales content redundancy. However, a well-organized CMS will help a sales team stay prepared throughout the sales journey, ensuring productivity and efficiency.