Ecommerce

Consumer driven strategies will be vital for retailers to bounce back from lockdown, says B-Stock

London, UK, 29 June 2020: As stores across Europe begin to re-open their doors, retailers who have survived lockdown will need to navigate the uncertainty of the retail landscape and adapt to new market strategies for business to continue, urged Giorgio Vitale, Head of Business Development EMEA at B-Stock.

Due to the impact of COVID-19 the retail landscape has changed drastically and the changes to the way that consumers used to shop were felt by everyone. While younger buyers are likely to embrace shopping again far quicker than those aged over 50, retailers will need to adapt their strategies to give confidence back to their consumers, advised Vitale. 

Nosto Recognized as 2020 Adobe Commercial Exchange Partner of the Year

NEW YORK (Apr 15, 2020) - Nosto, an Adobe Exchange Premier Partner and AI-powered commerce experience platform, has been honored as the Commercial Exchange Partner of the Year. The annual awards recognize those partners that have shown exceptional leadership and growth in the Adobe Digital Experience partner ecosystem.

As a Premier Partner in the Adobe Exchange Partner Program, Nosto's Magento Commerce integration uses onsite behavioral data, performance metrics and product attributes to help Magento merchants create relevant one-to-one shopping experiences in real-time, driving higher conversion rates, average order values, and, ultimately, higher revenue.

7 Ways to Make Your Ecommerce Business Ready for International Sales

Your online Ecommerce store has the ability to sell the product in every possible corner of the world where the internet has been able to put his mark. But many are still backing from going international because of the complexity of cross border logistics fulfillment. 

Yes, going international is not an easy task but it has great potential for the growth, your Ecommerce store can have. As per one study, more than 45% of global shoppers have shopped from international stores. That’s why it is more important than ever to get into the international market and take the piece of the pie for yourself. 

New Research: Reviews, Discounts and Photos most likely to Drive Online Purchases

NEW YORK (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to make purchases from brands whose websites integrate social proof in the form of content other customers share about the brands on social media.

And while Voice is still a relatively new channel, one out of four (25%) of DTC brand customers who were polled say they are making voice purchases (5% often and 20% sometimes).

Global Enterprises and Merchants Unprepared as Fraudsters Focus on Rewards Programs

LONDON, UK. 4th February 2020: Forter, the leader in e-commerce fraud prevention, today announced availability of the Forter Loyalty Program Protection solution to protect high value rewards programs from fraud and abuse, enabling merchants to offer enhanced programs with the best possible customer experience.

End of Magento support should not mean end of business, says Kooomo

With Magento 1 ending support in June 2020, online retailers will need to urgently prioritise their platform migrations

In June, Magento 1 will no longer receive security patches or updates, making associated ecommerce sites vulnerable to a variety of threats. Online retailers who have not already started the process will need to urgently consider which platform their business should migrate to. Kooomo, the leading enterprise cloud commerce platform, explains what businesses need to know to avoid the possibility of a system failure, cyber-attack or loss of revenue.

Why Is Inventory Forecasting Important to Ecommerce Businesses

The holiday season has already begun and your sales are probably pouring in. However, are you really ready in such an amazing spike in sales? 

Imagine this. A customer orders a product just to find out it has gone out-of-stock. Instead of celebrating a successful sales season, you would need to deal with lots of furious customers, answer their questions on social, issue refunds, etc. And, no matter how much time, resources, and energy you invest to make things right, your brand reputation will be damaged. 

So, is there a way to plan your inventory proactively? The answer is inventory forecasting. Simply put, this is the process of predicting your inventory levels to fulfill future customers’ orders.

Ecommerce Mobile App Development: How to Build a Successful One?

 

Mobile shopping is exploding. Smartphones have become the dominant platform for consumers across the globe to browse and buy things from anywhere anytime. E-Commerce businesses have made mobile central to their online strategy. The primary focus for online retailers is to offer an awesome mobile app shopping experience.

Building an ecommerce mobile app and putting it on the app stores has become much simpler today. Unfortunately, the majority of such apps provide a poor user experience and quickly lose steam wasting valuable development time and money.

So how does one build the best in class ecommerce mobile app that users would want to install and more importantly engage on a consistent basis?

New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

San Mateo, November 26, 2019 – Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around half of the ads on the platform in the UK, Germany and France are now placed via external providers according to a new study by Searchmetrics. But doubts remain as to whether this will convince the EU’s competition regulator.