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SDL Unveils Next Gen Machine Translation Technology

XMT™ reduces the gap between people and machines by introducing artificial intelligence to real-time translation

Wakefield, MA – May 13, 2015 – SDL (LSE: SDL) today introduced the next generation of machine translation technology – XMT, a core component of the Language pillar within SDL’s Customer Experience Cloud. This powerful technology will become an essential tool in bringing down the barriers of multilingual communication by providing a scalable infrastructure for the development and rapid deployment of real-time translation capabilities – a necessity in today’s multilingual world.

The Best Blogging Services Infographic

Choose The Best Blogging Platform

While actually setting up a blog is easy, the process of starting one requires a few decisions that will impact the success of your online venture. For instance, what will be your niche? If you want to make money blogging, how will you monetize your blog? Should you use a free blogging platform or choose to self-host your site?

4 Reasons Why Your CMS Should Support a Decoupled Architecture

The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.

Experience Management

The Google Mobile Friendly Update: Get Your Site Up To Scratch

The Google Mobile Friendly Update was launched on April 21st 2015. The update is designed to address the fact that more and more people are browsing and searching on the web from their mobile devices. According to Google:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Hippo: Content ROI Spans the Enterprise

As we countdown the days to the launch of the new version of Hippo CMS, I find myself having conversations about the spirit and vision behind the product just as often as I discuss new, soon to be announced features.

Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.

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How Retailers are Creating a 360-degree Shopping Experience

Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers.