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You've done it. With the help of developers and advisors you brought your website online and proved if you build it, they will come. But it's never that simple. You now face an unforeseen challenge after launching your new website. Once you customers visit your site, how do you keep them coming back for more? The answer to this question is exactly what the Now What? Conference 2015 is all about. The Now What? Conference is two days of smart talks and workshops from smart people, all focused on keeping your website up-to-date post-launch.

74% of the buying decision is made in advance of the first sales call, 50% before an email address is captured. So why wait until marketing automation or CRM to tailor the digital experience?

Movius' Successful Global Rollout of CAFÉ Platform Continues with New Customers Now in North & South America, Australia, Europe and Asia

SiteSupra, a hosted CMS and website builder, has now released their software as an open source CMS and development framework. SiteSupra Open Source Edition brings a new dimension to the web development market, as an open source product that may be hosted outside SiteSupra's own servers.

It seems like companies have an insatiable desire for information. In the era of big data there’s never enough, and organizations are constantly on the lookout not only for new types of information, but new sources from which to glean it. Of course, big data isn’t a crystal ball (though it’s sometimes hyped up to be), but it’s a great means of learning a number of different things, including personal preferences. The more we interact with different brands, and voice our opinions on social channels, the more we reveal who we are, our habits and overall behavior. That’s why marketers are so keen to adopt big data strategies. The more they know about us, they more they’ll know how to reach us.

Today's content management systems (CMS) are far more sophisticated than the CMS systems of old. Small and large business enterprises have found many uses for CMS frameworks and platforms - far surpassing the simple document management solutions of past decades. If your business wishes to leverage the new CMS solutions for eCommerce, blogs, consumer or employee portals, media outlets or other business sites or solutions, it may wish to consider the Umbraco open source content management system.

Java. You can’t beat the classic when it comes to development languages for an enterprise-level content management system (ECM). Compared to .NET, PHP, or C# Java is still the top development language for its reliability, stability and suitability for “building back-ends for modern enterprise-web applications. With Java and frameworks based on it, web developers can build scalable web apps for a variety of users.”

Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. A CMS solves this by going to the source: the content.

Content Performance Metrics

You've probably been measuring users or page visitors on on your site or mobile app for a long time. Thanks to free systems like Google Analytics or open source analytics software like Piwik, you have a (more or less) accurate picture of the pages that your visitors or users have visited.