Branding is far more than creating a logo or choosing a tagline. Your brand should represent a particular quality of service that promotes a narrative. Marketing efforts led by core values constitute successful branding efforts. Take, for example, Coca Cola. Since its launch in 1892, little has changed. The colors and the brand value remain almost the same.
London, 21st July 2017 – M24Seven, the UK's fastest-growing connectivity provider, run by former Sage MD Lee Perkins, is set to take on BT to level the playing field for digitally disadvantaged SMEs in the UK capital – with world-class connectivity.
Nearly a third of London SMEs estimate they could have lost more than £10,000 per year due to connectivity issues, according to M24Seven's latest research – a huge blow to the local and national economy. Poor broadband connectivity is frustrating SMEs, with 31% complaining monthly to their service provider; almost a fifth (19%) make weekly complaints.
London, UK, 19 July, 2017 – With cybercriminals costing the global economy £345 billion last year alone[1], Digital threat management leader RiskIQ has examined the growing volume of malicious activity on the Internet to reveal the inaugural ‘Evil Internet Minute’. In a single evil internet minute, close to £656,393 is lost to cybercrime and 1,080 people fall victim. Despite businesses’ best efforts to guard against external cyber threats, spending up to £109,942[2] in 60 seconds, bad actors continue to proliferate online.
Are you looking to boost the performance of business communication within your company, or keen to not only disseminate information quickly to your employees but actually want your employees to engage with.
A social intranet could be the definitive solution that could take your business communications to the next level, and create better employee engagement.
London, United Kingdom – 17 July 2017 – New research which examined how organizations are evolving from a traditional office environment to a digital workplace reveals that gaining competitive advantage and improving business process are among the top goals of their digital transformation strategy. This is according to 40% of 800 organizations in 15 countries on five continents that were interviewed for Dimension Data’s Digital Workplace Report: Transforming Your Business which was published today.
London/Warsaw 17th July, 2017 – On the first day of their trip to Poland, the Duke and Duchess of Cambridge visited ‘The Heart’, a start-up incubator in Warsaw, to celebrate business opportunities between UK and Poland. The high-profile event was held by the British Embassy in Poland and hosted by Marta Krupińska, co-founder of Azimo, and Tomasz Rudolf, The Heart’s founder.
Showcasing a selection of Polish start-ups and highlighting the UK’s Polish diaspora, the event was a glowing example of fruitful international collaboration, linking Polish start-ups with the UK market, helping them to grow and deepening the relationship between the two countries.
We all know that times have changed, but the extent to which this applies to the workplace is quite eyebrow-raising. Remote working has become a reality, and it‟s common to have staff – and sometimes entire teams - based in different countries and continents. Such arrangements not only raise obvious requirements for secure VPN connections and collaborative working solutions, but also place a much greater strain on an organization's ability to present and share information among this increasingly diverse and wide-spread audience.
SAN MATEO, Calif. (July 12, 2017) - New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches.
A summary of the findings is: Travel brands rank higher by giving searchers a highly browsable experience, helping them easily gather and compare related information. They should also cover topics comprehensively, using more words and more large images, even if this means pages load a little slower.
