Survey: 90% of IBM i Shops Recognize the Need to Introduce New Customer Engagement Channels
PETERBOROUGH, NH – June 27, 2017 – 91 per cent of IBM i users questioned in a new poll said offering a greater choice of ways in which customers could interact with their companies – such as web and mobile self-service – would help improve customer engagement, and over half (54 per cent) said they are planning to introduce new customer engagement channels within the next three years. The research reveals, however, that initiatives such as this are being tested by cost considerations and IBM i skills shortages, as well as worries about making changes to core business systems.