Advertising has been around since the first business owner wanted to get the word out about their product. While some basic concepts are age-old, others change as technology and personal preferences shift. It's easy to get distracted with advertising myths that simply don't stand up to scrutiny.

Spending on digital advertising alone is a $108.6 billion industry in the United States. While some companies have big budgets, others only have a few dollars. To spend your money wisely, figure out what is truth, what is a myth, and make sure you carefully track every penny you spend. 

To attract new customers and gain a competitive advantage, most SaaS companies offer free trials. Unfortunately, free trials usually don’t convert as expected. The majority of users signing up for your free trial will not turn into paying customers later.

To convert your leads into loyal customers, you need to focus on building strong and meaningful relationships with them. Here are a few conversion rate optimization (CRO) tactics every SaaS company should apply.

Let me tell you, in plain and simple words – app development seems easy only in the labs. It is when you step into the game yourself that you realize that it was nothing but a smokescreen. You have to work hard and ensure that users enjoy a seamless experience. It doesn’t matter if you are a pro or a newbie. You can come across troubles that you never knew existed.

A report published by Fortune shows that 75 percent of app downloads open an app once and never come back. 

And that’s not it.

When I entered college just after graduating high school in 1986, there was a new band from my neck of the woods that just spoke to me. The band was call The Rainmakers and they were from Missouri.

I'm a big believer that it is the small positive things we do in our day that have the biggest impact on our own well being. From here through the Novel Coronavirus (COVID-19) outbreak, I've decided to just blog about the small things I'm doing to escape from the anxiety producing headlines in our news. I recognize that not everything I'm writing is of interest to others, so while some of my work will continue to be posted at socPub, all of my work can be viewed on my personal blog, bryanruby.com.