Strategy

Brands and brand consciousness are the two things which will always be in the discussion. That’s because however against or skeptic you may be about a brand or selection of a brand, it’s their presence only, which creates a benchmark for ideal comparison of quality between different products or services. Therefore, companies would always strive to stay ahead in branding to make their mark in the minds of consumers. The most noticeable trends seen in companies for branding in 2018, which are inspiring for the newcomers as well, are discussed below.

1. How authentic is the Brand?

Experiential marketing has been around for about two decades. Naysayers have considered it to be a buzzword and they have expected it to exit stage left more than once in the past. However, it has held its limelight quite gracefully due to the immersive experience it offers the target audience. Earlier, it was an extra on the sets of conventional marketing, in case the team had some leftover moolah. Neither was it a part of the main cast nor did it contribute significantly to the final box office profits. It has taken over two decades to change that. It was gradual but essential. Today, experiential marketing defines the way brands interact with their target audience during their daily marketing activities and promotional campaigns.

To succeed in any business, you have to take your business to people instead of waiting for them to come close to it. This is particularly true for online businesses especially e-commerce business that caters to B2B and B2C segments. With the majority of the population spending more time on the social media networks, it becomes imperative for e-commerce business to tap into the immense potential of social media for business gains.  As the social media has now become a religion for most people and is an integral part of our lives, online businesses have to rework its marketing strategies with social media in mind.

Chicago - June 08, 2018 - The winners of the North American Employee Engagement Awards, in association with Maritz Motivation Solutions, are announced today. Presented at the ‘sold-out’ North American Employee Engagement Conference in Chicago yesterday, the Employee Engagement Awards honour those organizations that put workforce engagement at the heart of their business strategy. This year’s winners demonstrate that Employee Engagement is now central to organizations in almost every field of endeavour. They span government, hospitality, healthcare, IT, pharmaceuticals, retail, service companies and transport.

Karl Roe, VP Services & Cloud Solutions at Nuvias, takes a look at what’s in store for organizations using the cloud in 2018:

The Rise of AI

2018 will see Artificial Intelligence (AI) drive a transformational change among organizations and impact on cloud use. 

ICT isn’t getting any simpler, and businesses are being forced to move faster as their customers’ requirements become more demanding. This is driving innovation in areas like AI, but automation of past processes won’t be enough to keep up with the “need for speed” in business agility.