Reading, UK, 21 March 2019 – UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.
While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took 8 days to respond to an email. One fashion retailer answered a tweet about ethical sourcing policies in 17 minutes, yet another took 50 hours.
All data is valuable, yet some data is more valuable than the other. Joke aside, this maxim is well-known in the marketing world.
Without the means to abstract data marketers wouldn’t be able to tell precisely which marketing strategy is actually working and which one is not; the same way a doctor can’t properly diagnose a patient without having sufficient information.
A week ago Twitter offered to upgrade my Twitter account (@socpub) to a new design for its Web Interface. For the most part, I've been viewing the revamped interface via the Chrome browser through a Windows 10 PC. After intense use of the new interface this past weekend, I have to say so far so good. In fact, I have no real complaints about the changes Twitter has made...which is highly unusual for me when it comes to social media.
By the time you hit the second quarter of the year, you should have a clear idea about what marketing tactics work for your company. Now is the time for planning a marketing schedule for the remainder of the year and replacing some of the things that aren't working with the latest marketing trends.
Having a marketing strategy prepares you for a successful year and prevents major mistakes. In a survey of top marketers, researchers found the ones who write out their strategy are 538 percent more successful. Businesses who plan their goals and marketing schedule have a higher chance of success than those who don't.
Last weekend, I submitted my last Google+ post. From here on out, I won't be actively monitoring the platform given the expected demise of Google+. This is what I posted:
This is likely my last Google+ post but I don't plan to delete my Google+ account until February 28, 2019
Unless something significant happens, I don't plan to post again on Google+. It doesn't seem logical to invest my time and effort to post something we all know will be deleted in a couple months. I may leave a comment here or there on G+ but that's about it.
London, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that 42% of respondents would use industry analyst reports during shortlisting phase, making it the most influential content type.
The Ecommerce industry is, for all its lucrative potential, a highly competitive field. Thousands upon thousands of online stores are battling it out for the love and affection of the ever-growing consumer market every single day – so how do you plan to stand out? The truth is that there are several key ways your Ecommerce store can separate itself from the herd, of which smart branding and stellar customer service present the winning combination for long-term success.
After nearly eight years of being a Google+ user, the time to say goodbye to the social network is almost here. For those of you that never saw the value of Google+, I don't expect you to fully understand what hardcore users (I'm one of them) will be missing when the platform is no more.
Facebook has been a great source for people who want to grow their business all around the world through social media. There are other mediums as well but Facebook has been the ultimate way of finding the right audience at the right time and in the right place. To build an audience on the social networking site buying can be a very great option which one won’t be able to resist. There is no doubt that everyone wants followers and likes on their pages that would help them get their audiences intrigued. This is the basic relationship building of the people with the page on Facebook.
Boosting your online exposure and generating quality traffic is the foundation of your online success. To rank high in the highly competitive SERPs is challenging and requires a lot of effort, passion, and dedication. However, getting to the #1 spot on Google is only half the battle. The other half is, of course, maintaining your stellar rankings.
Here are a few steps you should take to stay competitive.
