Social Media

Should Businesses Set Up a Threads Account?

Within the last few weeks since its debut, Threads has taken the digital world by storm. A product of Meta — Facebook’s parent company — Threads has been widely discussed as a contender designed to rival Twitter. The buzz surrounding its launch and the rapid adoption rates are impossible to ignore.

Yet, with every new platform comes a crucial question for businesses — should you jump on the Threads bandwagon? Is it genuinely worth taking advantage of another social media channel, especially when it is in its infancy?

7 Reasons Why Threads is a Genuine Existential Threat to Twitter

With the new Threads social media platform on the rise—destined to reshape how we communicate, promote brands and engage with each other—an exciting new era is underway. According to Threads early adopter and internationally-regarded CEO brand strategist Raoul Davis, CEO of Ascendant Group Branding, a leading global CEO branding firm and No. 1-ranked minority-owned U.S. PR firm, “Among the launch of numerous social media platforms over the years, none have been as strategically positioned for success as Threads.”

Here are Davis’ seven reasons why:

1. The Perfect Storm for Threads

The Social Media Checkmarks and Verification Mess

While all eyes are on how Elon Musk is handling the blue checkmark over at Twitter and debating the checkmark's value and devaluing, I submit the checkmark isn't just a Twitter problem but also a social media problem no matter what platform you're using. Over the past couple weeks, I've come to the conclusion that it is a huge mistake to confuse verification with designating someone as notable or not. The use of verification for only notable users, which in turns designates the remaining users as non-notable, is divisive and never should have happened. While I reluctantly have sided with Mr.

Mastodon: The Long Way Back to Medium

At the risk of dating myself, I’ve been writing and posting articles online since the 1980s. Back then we didn’t have the Internet but we did have dial-up modems and bulletin board systems (BBS) hosted by computer enthusiasts. When the Internet, blogging, and self-hosted websites became popular in the late 1990's and early 2000’s I was also there. For awhile I hosted a website focused on content management systems that in its peak easily received over 100,000 unique visitors a month.

TikTok Marketing Techniques: A Roadmap to Fuel Your Business Growth

TikTok is the newest wave of social media, but it’s quickly gaining attention with younger audiences. Gen Z and millennials are loving the short-form video content on the social media app, giving businesses a potentially huge market to tap into.

If your audience is active on TikTok, you can’t afford to miss the opportunity. Brands that leverage the platform’s marketing are seeing incredible growth from its video-first content. Whether you go viral or not, you can gain a powerful presence on the app.

BuddyPress 10.0.0 for WordPress Released

BuddyPress 10.0.0 "La Pino'z" is the first major release of 2022 for the WordPress plugin. BuddyPress is a plugin to build online communities and includes features such as user profiles, groups, activity streams, notifications and can be integrated with the WordPress plugin bbPress to enhance community forums.

Highlights of new features and significant changes in BuddyPress include:

The Top 7 Conversion Rate Optimization Techniques To Apply

With more than 380 new websites launched every minute and 79% of total marketing leads not converting into sales, the pressure on marketers to get their conversion tactics right is very high.

To ward off the fast-growing competition and reduce waste of potential revenue, every element of online business should be optimized for a greater conversion rate.

This article looks into seven conversion rate techniques applicable to any digital B2B or B2C business.

Social Media Transformation That Changed the Game of Entrepreneurs

The growth and rise of social media in recent years is nothing short of amazing. While it has essentially been around for less than two decades, there are already billions of people using social media regularly. It is used to keep in touch with friends, interact with businesses and celebrities and keep up with the latest news around the world.

Important Things to Do to Become an Influencer

Who are influencers? Those are ordinary people that gained a massive following because of their knowledge and experience. Above all, they focus on building strong relationships that are built on trust and transparency. They don’t promote brands and products aggressively. They do so by wrapping them into engaging stories and providing followers with valuable information and actionable tips. In other words, they focus on delivering value to their following.

The big question is, however, how to become an influencer?

Search outperforms social based on Episerver analysis of 4 billion sessions

NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high.