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Digital Marketer

Are You a Digital Marketer? Here are 5 Features to Identify When Searching For the Best Reporting Software for Your Clients

7 years ago By Charlie Brown

Digital marketing is an amazing frontier with numerous opportunities for growth and expansion. If you are in the digital marketing space, then there’s no doubt that you’re aware of the constant need to keep your clients updated on the progress and results of the various marketing strategies that you have helped them to develop. For instance, Google AdWords is one of the most widespread methods of digital marketing which allows your client to reach an immense audience all over the world.

Good Reasons to Consider White Label Google Ads and Programs

7 years ago By Charlie Brown

White label ads are quite popular as it adds power to your business. When you join hands with a company that offers white label advertising services, it will spare you from the frustration and pain of gaining the needed outcome. They specialize in this field and will connect your business with your desired customers through tactics like display ads, Google AdWords and SEO.

A Quick Look at the Programs Offered

New Research: Financial Services Brands Can Win in Google Searches by Targeting ‘Direct Answers’

7 years ago By Real Wire

San Mateo, July 31, 2018 - Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are already successfully doing this.

Study: Faster web pages already rank higher in mobile searches – even before Google’s “Speed Update”

7 years ago By Real Wire

San Mateo, June 28, 2018 - Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, with almost a third (32%) loading within one second. And pages using Google’s faster loading Accelerated Mobile Pages (AMP)[1] appear in the first search results page for around 61% of searches.

Google’s SEO Tools: The Best Way to Understand the Search Engine

7 years ago By Charlie Brown

Google has always been experimenting with its search algorithms; however, amid all the secrecy, it has always taken the user experience as its top priority. Each algorithm change has taken the SEO professionals a bit further in achieving better search ranking. It all depends on your ability to discover the ways that Google employs while evaluating a website.

Study: How Mobile Marketers Can Win on Google Page One with Universal Search

7 years ago By Real Wire

San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.

From relevant videos, images and news results, to flight information, stock updates, and even song lyrics, Google now integrates hundreds of different box-outs on its first page to help direct searchers to the answers they are looking for.

ConsumerAcquisition.com Launches Shutterstock Collection Within Custom Ad Creation Marketplace

7 years ago By Bryan Ruby

ConsumerAcquisition.com, a Facebook Marketing Partner, announced a few days ago that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Starting today, advertisers can access Shutterstock’s content through a unified marketplace and tap into professional video editors, designers and ad copywriters to generate custom ad creative for Facebook, Instagram and Google’s universal app campaigns.

Car speeding down the night road - CC0 Creative Commons via Pixabay

Chris Graham: Why Google AMP is a threat to the Open Web

7 years ago By Chris Graham

Like others in the IT community, I have become increasingly concerned with Google's behavior with their AMP technology.

For those who aren't really aware what AMP is, it's Google's proprietary solution for speeding up mobile pages. Webmasters implement AMP, which is a kind of Google-sanctified and Google-code-driven version of your webpage. It works very well and solves an important problem. Often when you search Google on a mobile device it will show AMP articles at the top of the results, so you get access to fast content first, which is reasonable in and of itself.

How Long Does It Take to Rank in Google?

Infographic: How Long Does It Take to Rank in Google?

8 years ago By CMS Report

A week, a month, a year plus? The question of how long it takes to rank top of Google is one that we’re asked almost daily. Unfortunately, it is a difficult question to answer as there are just so many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors, etc. The graphic below may help you answer your questions.

This Infographic is courtesy of the The Website Group.

Hands spread wide with question marks between hands. Image provided by Author.

10 Questions to Ask an Internet Marketing Agency Before Engaging

8 years ago By Dawn Mentzer

Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.

But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?

Both components are essential because:

  1. You want to work with a firm that's adept at increasing traffic to your website and converting that traffic into leads and sales.

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