San Mateo, December 05, 2018 - Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23% of all ads) seem to be from digital marketing agencies profiting from Google Shopping’s revamped auction model. Only around 9% are from the traditional comparison shopping sites (CSSs) that the EU’s ruling was originally intended to support.
San Mateo, October 17, 2018 - Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts.
Back in February I wrote an article saying how I believed Google AMP has been imposed on the web by Google as a ‘standard’ for developing fast webpages, and my dismay about that. Google apparently developed this as an internal project without any open collaboration, and avoiding the W3C standardization processes. Google made implementation of Google AMP a requirement to show at the top of the search results for common news searches.
To many of us open web folk, Google’s AMP violated the widely held principle of search engines not putting bias into search results, and/or the principle of web standards (take your pick – it would not be bias if it was a standardized approach that the wider web community had agreed upon).
Digital marketing is an amazing frontier with numerous opportunities for growth and expansion. If you are in the digital marketing space, then there’s no doubt that you’re aware of the constant need to keep your clients updated on the progress and results of the various marketing strategies that you have helped them to develop. For instance, Google AdWords is one of the most widespread methods of digital marketing which allows your client to reach an immense audience all over the world.
White label ads are quite popular as it adds power to your business. When you join hands with a company that offers white label advertising services, it will spare you from the frustration and pain of gaining the needed outcome. They specialize in this field and will connect your business with your desired customers through tactics like display ads, Google AdWords and SEO.
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San Mateo, July 31, 2018 - Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are already successfully doing this.
San Mateo, June 28, 2018 - Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, with almost a third (32%) loading within one second. And pages using Google’s faster loading Accelerated Mobile Pages (AMP) appear in the first search results page for around 61% of searches.
Google has always been experimenting with its search algorithms; however, amid all the secrecy, it has always taken the user experience as its top priority. Each algorithm change has taken the SEO professionals a bit further in achieving better search ranking. It all depends on your ability to discover the ways that Google employs while evaluating a website.
San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.
From relevant videos, images and news results, to flight information, stock updates, and even song lyrics, Google now integrates hundreds of different box-outs on its first page to help direct searchers to the answers they are looking for.