Google

India Perspective: Google Pixel 2, back with a bang

Introduction

What differentiates iOS on Apple’s devices from Android?

The answer to that is alarmingly simple because it’s the simplicity of the OS itself. The reason I’m bringing up this is that Android market has a lot of saturation and as such comes in as being decentralized. The trouble with that is that the device UX differs from manufacturer to manufacturer. This saturation is often a cause for controversy because Apple uses this to their advantage in promoting their OS adoption rate. But unlike Apple, Android as an OS is adopted by lots of manufacturers, big and small ones. Therein comes the philosophy of a centralized device from the stables of Google themselves named the Pixel. In many ways, it is Google’s answer to the dictatorship of Apple’s iPhones and their device philosophies. 

Searchmetrics Study: Did Google Shopping Really Gain an Unfair Advantage over its Competitors in the EU?

London, U.K., September 28, 2017 - With Google now agreeing to concede to the EU’s antitrust action by creating a standalone unit for its shopping services and allowing rivals to bid for ads shown there, a new study examines whether Google Shopping did in fact gain an illegal advantage over other price comparison sites. And does the search company have a legitimate case in appealing the EU decision?

What Impact Do Google Algorithm Updates Have On SEO?

Among various online sought after services, SEO or Search Engine Optimization clinches the highest demand these days. Everyone wants to find a professional and reliable SEO service provider so that his or her online business can flourish. Everyone wants to have professionally designed websites so that his or her online business platform looks good. However, at the same time, they know that having a good website is nothing if it has not been promoted in the right manner. For effective business promotion, you need SEO. However, SEO is not a simple thing to be described in a few words.

Study Highlights Google’s Key Travel Industry-Specific Search Ranking Factors

SAN MATEO, Calif. (July 12, 2017) - New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches. 

A summary of the findings is: Travel brands rank higher by giving searchers a highly browsable experience, helping them easily gather and compare related information. They should also cover topics comprehensively, using more words and more large images, even if this means pages load a little slower. 

Why Google News and Weather is One of the Best Apps Today?

If you are looking for the best way to get news updates and alerts straight to your mobile devices, there are ample apps for you. Android and iOS have some pretty good dedicated news applications that do their job well. Most of these, however, contain news from single sources, i.e., whatever is published by the app’s parent organization. However, on an application like Google News and Weather, you can read news from thousands of different sources.

Searchmetrics Ranking Factors: Rethinking Search Results Based on Google’s Deep Learning and Content Relevance

Searchmetrics' annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and results

SAN MATEO, Calif., December 13, 2016 - Today's search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.

What is The Future of Search Engine Optimization?

Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.

The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.

Cloud is not coming, it has arrived!

Cloud is no longer difficult for people to understand, express or accept. There were initial regulations and what not’s that did not make it through for cloud computing to become the stable of almost 95% of enterprise consumers.

If one looks at how everything started, thing were not looking good for cloud. The first and most basic issue for cloud computing was to make sense of the benefits they had to offer.

US Brands Missing Out By Not Letting Mobile App Content Appear In Google Searches, Finds New Study

Searchmetrics research suggests only 20% of iOS apps and 30% of Android Apps are able to support Google app indexing

San Mateo – March 9, 2016 – Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and content performance. These firms are potentially missing out on valuable app traffic, engagement and conversions.