Ecommerce

For the small to medium sized business (SME), there are many more eCommerce options available today. If you want to build an online store, you can expect to find a solution that will allow you to develop your shopping cart or eStore as part of an overall website, and provide a secured buying experience, payment gateways, product catalogs, email accounts, marketing tools, sales reports, and reasonable mobile optimization.

One such eCommerce framework is Bigcommerce, which is growing in popularity and expanding its reach. Bigcommerce developers can work with free or premium themes (some themes are priced at $140, and some are as much as $250).

Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers.

Content marketing is everywhere. You’ll be hard-pressed to find a marketer who isn’t seeing the impact of content marketing on their discipline.

Content Marketing is Growing. Fast.

Whether they’re B2B businesses, B2C businesses or even government agencies and nonprofits, enterprise sized organizations are going digital, and finding their online publishing needs looking increasingly like the needs of digital publishers.  

Almost a year ago to this date, Sitecore and Microsoft announced they would collaborate on an offering to bring the best of experience marketing and commerce together. Today, Sitecore announced at the National Retail Federation’s Annual Convention in New York the availability of Sitecore Commerce 8 powered by Microsoft Dynamics. This solution is intended to enable enterprises to bridge the gap between in-store and digital experiences.

Kentico, a provider in Web content and customer experience management,  just released a new version of their content management system, Kentico 8.2. This new version provides several new and improved features with the primary focus on collaboration and ecommerce. Kentico 8.2 also offers improvements that the software developers believe will help businesses launch and manage digital marketing campaigns faster and easier than previous versions.

Over the years, I've talked about building a range of simple websites for personal use to implementing very complicated proprietary and open source enterprise content management systems. What I haven't talked about is the cost of building and maintaining those websites. Honestly, I've been too embarrassed for how little I spend and too stunned by the price tag for what the big companies pay for their websites. Who Is Hosting This? sent us a graphic that we thought represented the typical costs small to medium size businesses can expect when building and hosting their new websites. So good was the infographic that we decided to post it here.

Some businesses must satisfy their customer need to touch and feel or to consult with an expert before buying a product. Other businesses might need to provide catalogues of images, custom orders, a myriad of colors, international shipping options, weekly or monthly discounts or coupons to ensure customer interest - the possibilities are endless. It is therefore critical that the business design and build an eCommerce presence that provides consistent branding and image and satisfies the demands, desires and needs of their particular customer demographics and geographies.

The Magento platform which delivers ecommerce solutions is a great choice for many reasons. One of them is a great bunch of functions and settings one can adjust its online store to. If you are new to Magento, you might come up with a number of questions. One of the most frequent ones is how to use product attribute sets properly.

In this article we will provide a detailed definition of what attribute sets are and how to use them with the maximum efficiency.

Magento Attributes. Definition.

As one can guess from its name, Magento Product Attribute is designed to specify certain features of a Product. Among the most popular attributes are:

Moxie Software recently unveiled a new mobile chat solution and their press relations folks have been in full gear briefing tech blogs on the benefits of the new software. That's alright because besides the marketing aspects they're also throwing some interesting information our way. A new study commissioned by the Moxie reveals 62% of survey participants expect live chat to be available on mobile devices, and 82% would use it. There are a lot of interesting stats in the study that impact the role live chat may have in the customer experience and surprisingly the numbers reveal chat may have more influence on sales than social media does.