Digital Transformation

5 Considerations When Implementing a Digital-First Rebranding Strategy

Websites, social media and other digital channels have become the primary means of discovery and engagement. Since traditional branding has shifted to digital applications, maintaining a strong presence online is essential for building trust and credibility. 

Yet, if this presence requires you to rebrand, a strategy will need more planning than you might think. That is why there are several considerations to keep in mind when planning your digital-first rebranding strategy.

Business Predicts Productivity Boost from Digital Transformation but Barriers Remain

Wiesbaden, DE. 21st March 2023 – New research shows that businesses have faith in technology to boost their productivity but are facing major knowledge and skill barriers to complete their digital transformation projects. European businesses expect technology digital transformation projects to boost their productivity by an average of 38% in just 3 years with overall Return on Investment (ROI) expected in just under 5 years, senior decision makers have reported. But so far, on average only 15% of organizations have completed their digital transformation projects.

The Top Technologies to Support Worker's Cognitive Performance

A wonderful thing that businesses cannot afford to operate without is technology. Since we live in a digital era, companies must find ways to embrace the new wave of technology.

Cognitive technologies are one aspect that can entirely benefit your organization. Today, they exist by conducting tasks traditionally performed by people. They support employees’ performance, helping businesses with cost, speed and quality.

With cognitive technology, it’s possible to automate tasks such as planning, learning and reasoning from uncertain information. Read on to learn about the latest cognitive solutions and how they’re helping employees improve their performance.

Quocirca Future of Work Study Tracks Rise of the Employee-centric Hybrid Workplace

London, UK, 27th September 2022: Quocirca today published the third edition of its Global Print 2025 study, analyzing how print and digital convergence is shaping today’s workplace. ‘The Future of Work, 2025’ reveals that post-pandemic transformation is proceeding at pace and that the role and requirements of the modern workplace are undergoing fundamental changes. As the energy crisis and ‘Great Resignation’ add increasing complexity to decisions by both employers and employees on the balance between home and office working, changes are set to continue.

The in-depth study was conducted among 1021 office workers and 521 IT decision-makers in SMBs and large enterprises in the UK, France, Germany, and the US.

Why Data Transparency Leads to Stronger Customer Experience

Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.

Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience. 

Report by Perforce Software Forecasts that Streaming, the Cloud, and Creative Teams are the Future of Game Development

MINNEAPOLIS, August 18, 2022 – Perforce Software, a leading provider of versioning, collaboration, and planning tools across the software development lifecycle, announced the release of the 2022 Game Development Trends & Forecast report, which outlines trends, challenges, and predictions for the future of game development. Key findings suggest that Cloud Streaming will become the leading platform by 2025, and as teams continue to move toward hybrid/remote work environments, the ability to easily share and reuse assets will be critical to their collaboration efforts.

Intelligent Automation: The Winning Variable in a World of Constant Change

“The only thing constant is change.” The ancient Greek philosopher Heraclitus spoke these wise words long ago – but little did he know they would ring truer today than ever before.

Change – disruptive change, to be exact – has become so pervasive that we’ve come to expect it. In fact, it seems to be the one thing we can count on in these uncertain times. But that doesn’t mean it’s predictable.

Among IT Decision-Makers, 85% See Urgent Shift in Focus to Consumers’ Digital Experiences in New “Reprogramming the Enterprise” Report from WSO2

London, UK – 1st June 2022 – In a survey of 500 IT decision-makers, 85% agree that there is an urgent shift toward focusing on consumers’ digital experiences. Moreover, 73% of respondents say that the move to focus on the digital experience in their own organization was sudden. The survey was conducted for a new report from WSO2, “Reprogramming the Enterprise: Keeping Pace with the Wave of Innovation”. The results highlight the factors that organizations must consider as they deliver innovative and differentiated digital experiences for their customers.

More Banking Executives View Fintechs as Partners in Economist Impact Report on Digital Competition in Global Finance Commissioned by WSO2

London, UK – 11th May 2022 – In a global survey of 300 C-suite banking industry executives, 54% say their financial institutions have faced greater competition over the past three years from digital alternatives while 47% of UK respondents found this to be the case. However, these executives also indicate that they are better positioned to compete. Notably, 85% of respondents reported that they have, to some extent or more, the necessary technological tools to create new digital products and services. This rises to 90% for UK respondents.